The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s
Free, user-friendly blogging software has turned the Web into a virtual soapbox. But for everyone from lone individuals to small business owners to chief executives, writing a successful blog is about
1. Millennials are rejecting a strategy Coach, Abercrombie & Fitch, and Michael Kors have relied on for years. Young people are ditching logos. 2. Celebrities are making up to $300,000 a day on Instagram.
Project management is a tough but rewarding career. To do it well takes skill, experience, and skills you probably didn’t even think you would need, like psychology and salesmanship. Great project managers
Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. Editor’s Note: This article is one of the top 10 Leadership stories of 2015. See the
These companies illustrate what the future of the business looks like. 1. GoPro For letting everyone in on the extreme-sports video action. Few companies have built their brand identity on the back of
Opinions expressed by Entrepreneur contributors are their own. If you are not using the SlideShare social platform to promote your company you are missing out on one of the business world’s best-kept secrets.
London was never a particularly cheap place to live – in fact, Rightmove’s figures suggest that the average asking price of a property in London has risen by £80,000 since the start of 2014. As a result,
We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content. Nine out of ten organizations are now marketing with content – that is, going