Lukas Baumgartner

11 Flips | 2 Magazines | 1 Like | 7 Following | 2 Followers | @Lukas74 | Keep up with Lukas Baumgartner on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lukas Baumgartner”

5 top social media campaigns of 2014

When was the last time a social media campaign made you really feel something, whether it was happiness, hope or fear?<p>Below are five of the most …

Making “Freemium” Work

Over the past decade “freemium”—a combination of “free” and “premium”—has become the dominant business model among internet start-ups and smartphone app developers. Users get basic features at no cost and can access richer functionality for a subscription fee. If you’ve networked on LinkedIn, …

Can You Change Your Agency Without Changing Your Culture?

I'm living through a critical time in our agency's nearly 50-year history. Brownstein Group is doing well, we have a strong culture and for the most …

Advertising

A (Kind of) Brief History of Marketing (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What a long, strange trip it's been for marketing. From the first magazine published in 1741, to the first billboards in the late 1800s, the art of getting the public's attention and turning it into sales has gone through a dramatic …

Marketing

Building a Company Everyone Loves

An interview with <b>Rob Goffee</b> and <b>Gareth Jones</b>, authors of the article Creating the Best Workplace on Earth.<p>SARAH GREEN: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Sarah Green. I’m here today with Rob Goffee and Gareth Jones, authors of some of HBR’s bestselling articles and books. …

Foster a Culture of Gratitude

In the movie <i>Remember the Titans</i>, Coach Herman Boone takes his high school football team to the battleground of Gettysburg. Having inherited a fractured and divided squad, Coach Boone implores the players to “take a lesson from the dead. If we don’t come together, right now on this hallowed ground, …

When It Comes To Sharing Startups, The Airbnb Model Doesn’t Work For Everyone

How successes and failures of the recent past are reshaping the utopian dreams of sharing startups.<p>Rob Coneybeer doesn’t often drive the silver BMW Z3 parked near his house. Rather, he purchased the convertible primarily for other people to use. “I bought the car to list it on RelayRides,” says the …

7 Reasons to Become a Gentleman Gardener | The Art of Manliness

<i>Editor’s Note: This is a guest post from John Porter.</i><p>With warm weather upon us and summer just around the corner, it’s time to think about gardening. …

6 Facebook Metrics Marketers Should Be Measuring

Shares 8K<p>Do you track your Facebook marketing?<p>Do you feel lost when you’re looking at your Facebook Page statistics?<p>Well, you’re not alone. Facebook …

5 Creative Ways to Use LinkedIn Company Pages

Does your business have a LinkedIn company page?<p>Have you noticed how other businesses are using LinkedIn lately?<p>A number of larger brands are …

Marketing

Good work isn’t enough.

When I was a young designer, I always asked other people how they got noticed for their work. The answer I most consistently received was “do good …