Luis Rosado

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The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Rebranding is a slippery slope. Just ask Hershey and Airbnb. Talk about disastrous logo revamps. Both companies -- one old dog and one new – recently found out the hard way that there’s a lot more to a successful rebrand than merely …

Graphic Design

Who Do You Need On Your Startup Team?

How do you figure out what’s the right founder skill set for your startup?<p>The business model canvas will tell you who you need on your founding team.<p>——-<p>I was having breakfast with Radhika, an ex-grad student who’s building a great consumer electronics device and I was getting an update about her …

5 Reasons to Start a Business With Your Friends | Inc.com

Starting a business with your friends can be a risky proposition. If things don't go well, the relationships may not last or, at least, become incredibly strained.<p>At the same time, starting a business is a challenge in its own right. Who better to have along for the ride than the people you trust? …

Entrepreneurship

17 Things Extraordinary People Do Every Day | Inc.com

Some people seem to get ahead, no matter what. They aren't necessarily smarter, more creative or harder working than many others. Still, they achieve much more than their peers. Why is that?<p>The philosopher Aristotle offered an explanation a really, really long time ago: "We are what we repeatedly …

Self-improvement
Social Media

How to Network With LinkedIn Groups

Shares 3K<p>Are you looking to improve your online networking?<p>Have you thought about becoming more active in LinkedIn groups?<p>The connections you make in …

Marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

This story originally appeared on PR Daily<p>Is there someone in your organization that doesn’t quite understand the power of content marketing?<p>A new infographic from Content+ is one of the best I’ve seen at laying out how effective and important a solid content marketing strategy can be for a company.<p>…

Marketing

Improve Your Sales Team's Performance by Mastering These 5 Fundamentals

This story originally appeared on Salesforce<p>Every sales force is made up of the typical bell curve comprising of A players, B players and C players. Eighty percent of the revenue is generated by the A players (who usually represent around 20 percnet of the sales force). They seem to figure out how …

Salesforce

5 Presentation Tips From the World Champion of Public Speaking

This story originally appeared on Business Insider<p>Public speaking can be terrifying for many people simply because they're not accustomed to having a room full of people paying attention to their every word and action. There are also plenty of people brimming with self-confidence who, due to a lack …

Public Speaking