Luis Perez Cadena

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Do It. Do It Right. Hedgehogging Your Startup. | Inc.com

If you're not familiar with it, generally, the 'hedgehog principle' is the idea that your company should narrow down what you're really good at and do that. Only that. Do it better than anyone else can and stay focused on it. Make sure that whatever that thing is, it drives your decision-making.<p>In …

Maximizing Your Minimum Viable Product

“The MVP has been (ab)used as a justification for sub-par product experiences where quality is sacrificed on the altar of speed,” says Stephen P. Anderson, UX consultant and author of Seductive Interactive Design.<p>“If you’re building something entirely new, a buggy prototype can be good for …

How to Develop a Killer Core Competency | Inc.com

There are many definitions of success. But to me, success in business means separation from the competition. And one of the best ways to do that is to develop core competencies.<p>The concept of core competencies was introduced to management literature in 1990 by C.K. Prahalad and Gary Hamel. They …

Fighting Ebola Means Managing Fear

The worst-ever outbreak of Ebola — a hemorrhagic fever that has in the past killed nine out of 10 people that contract it — is raging through the West African countries of Guinea, Liberia, and Sierra Leone, with consequences so dire that the Liberian Minister of Defense characterized it as “… …

The Real Revolution in Online Education Isn’t MOOCs

Data is confirming what we already know: recruiting is an imprecise activity, and degrees don’t communicate much about a candidate’s potential and fit. Employers need to know what a student <i>knows</i> and can <i>do.</i><p>Something is clearly wrong when only 11% of business leaders — compared to 96% of chief …

MongoDB targets ‘massive’ revenue stream with new cloud-based management service

Advertisement<p>0 Comments<p>Credit: Flickr / junyaogura<p>NoSQL database vendor MongoDB has rolled out new features of its MongoDB Management Service, or …

What Successful Work and Life Integration Looks Like

Too many people believe that to achieve great things we must make brutal sacrifices, that to succeed in work we must focus single-mindedly, at the expense of everything else in life. Even those who reject the idea of a zero-sum game fall prey to a kind of binary thinking revealed by the term we use …

Malcolm Gladwell Says Entrepreneurs Like Steve Jobs And IKEA Founder Ingvar Kamprad Share These 3 Personality Traits

As he said on stage at on Tuesday at the World Business Forum in New York, they are <b>open to experience</b>, <b>conscientious</b>, and <b>disagreeable</b>.<p>Let's go over each:<p><b>• Openness to experience</b> describes the way you relate to new information. If you get really excited about novelty, then you're highly open — which …

JONY IVE: This Is The Most Important Thing I Learned From Steve Jobs

Ive, who rarely (perhaps never?) does live, on-stage interviews, is the heart and soul of Apple. He's in charge of the look and feel of the software, as well as the look and feel of the hardware. So what he says matters.<p>In the video clip below, Ive was asked to talk about the big things he learned …

Amazon’s DynamoDB Gets Hugely Expanded Free Tier And Native JSON Support

Amazon today announced a large update to its DynamoDB NoSQL database service that introduces a massively expanded free tier and the ability to store entire JSON-formatted documents as single database items.<p>Like all of Amazon’s cloud computing services, DynamoDB always offered a limited free tier …

20 Chic Homes That Are Actually Made Of Mud

How can you rebrand a negative stigma around mud huts? Bring in the architects.<p>Used properly, mud can be a free and durable building material that will stand for generations, while offering a sort of natural air conditioning. And when reinforced with sand, clay, or cement, mud can rival the …

A Refresher on Storytelling 101

At bedtime, I tell stories to my godchildren, Anna and Noah, when their parents invite me to care for them. Their capacity for stories amazes me. They beg for “just one more” and then “just one more.” It seems we are wired to enjoy a well-told story.<p>And as we grow up, we do not lose our thirst for …

5 Tips for Closing a Sale (Infographic) | Inc.com

As a business owner you've no doubt heard the expression "always be closing," but turning sales prospects into actual customers can be a long back-and-forth process.<p>For example, the majority of sales are made between the fifth and twelfth contact with a business prospect, according to data cited by …

Infographics

3 Simple Moves That Will Make You a Networking Pro | Inc.com

So many times, we meet people who seem like natural connectors. They're the ones who everybody attracts to in the room. It looks like meeting and communicating comes so easy to them. In truth, there's some simple tactics great networkers use to separate themselves from the pack. Even if you are the …

The 30 Most Popular Sandwiches In America

Menu research firm Datassential surveyed thousands of consumers to find out the most popular sandwiches in America.<p>Turkey and ham were the most popular choices, but grilled cheese and PB&J were also top contenders.<p>The firm did a survey among thousands of people who had eaten a sandwich in the past …

Regular Exercise Is Part of Your Job

When we think about the value of exercise, we tend to focus on the physical benefits. Lower blood pressure, a healthier heart, a more attractive physique. But over the past decade, social scientists have quietly amassed compelling evidence suggesting that there is another, more immediate benefit of …

Tell Your Team What Customers Should Say About Them

How do you get employees to behave in ways that differentiate your brand to the people that matter most to your business: customer prospects, clients, partners, colleagues, and recruits?<p>Too many companies are still trying to create thick manuals that lay out every possible scenario and a …

14 Ways to Be a Happier Person

Sometime this morning, during your shower or at breakfast, you probably did a mental run-through of your day. You decided when you’d tackle various …

Looking for Your Competitive Advantage? Make a Complex Process Easy

Defining and showcasing what separates your company from the noise can be your ticket to long-standing success. But how do you find that differentiator?<p>Some companies have defaulted to developing new, radical processes. While this can inspire unique products, consumers ultimately want solutions to …

Has Southwest Airlines Flown Off Course? The Paradox Of Disruption And Direction

Southwest Airlines may have forfeited its role as the disruptor of the airline industry. For more than 40 years, Southwest has been an innovator, with its low operating costs, its dominance at smaller airports and its humorous customer service. This month, it’s marking two milestones — its …

The Key To Aligning Sales And Marketing To Optimize Results

Worldwide B2B marketing organizations–78% of them–say that generating high-quality leads is their greatest challenge. Yet even after search engine optimization (SEO) and social media lead-generation efforts–diligently applying cutting-edge online marketing techniques–the marketing team’s work too …

How Jack Ma Made His American Dream Happen in China | Inc.com

When Alibaba Group Executive Chairman Jack Ma returned to China from his 1999 Silicon Valley visit, he came home without a penny of venture capital money.<p>But for Ma, the trip across the Pacific proved to be valuable in an entirely different way.<p>"I went back to China with nothing, no money, nobody …

Infographic: The “Harry Potter” Saga, Visualized In One Chart

It’s no wonder the final book in the Harry Potter series, <i>Harry Potter and the Deathly Hallows</i>, was broken up into two movies. Aside from obvious financial incentive, the book weighed in at a hefty 784 pages, handily doubling the length of the series opener and then some. It seems JK Rowling had a …

Copywriting Tips for the Novice Blogger

Write.<p>That’s right. Write something. Anything. It might be awful. It could be truly amateurish. It doesn’t matter. Write. Right now.<p>Let me talk you through this, a fictitious, but real enactment. I’ve done it many times before and it usually goes something like this…<p>I ask the obvious question, …

What to Do When You Have Too Many Ideas, Not Enough Time

<i>James Clear writes about using behavioral science to master your habits and improve your health. His free guide, Transform Your Habits, has been downloaded more than 80,000 times. This post originally appeared on his blog.</i><p>What do you do when you have too many ideas and not enough time? Or …

The China wave

MANAGEMENT thinkers have paid surprisingly little attention to how Chinese firms are run. They routinely ascribe those firms’ rapid growth in recent …

Capitalism’s Future Is Already Here

On September 13, 1970, <i>The New York Times</i> published an article by Milton Friedman castigating any managers of businesses who were “spending someone else’s money for a general social interest” – in other words, requiring customers to pay more, employees to be paid less, or owners to accept smaller …

Every Content Marketer Needs an Editor

Content marketing is getting a lot of attention as companies strive to capture customer attention in an era in which TV ads get skipped, direct mail goes unopened, and even online ads get blocked. It seems more and more like the best—some would say, only—way to get your message out is for your …

Building a Business Plan: 5 Things Every Startup Needs to Succeed | Inc.com

Your business plan is going to be the first thing that potential investors look at when you solicit them for money or if they are looking for another business to add to their portfolio. Therefore, your business plan is going to be one of your biggest keys to success as a startup. There are going to …

Small Business

Logo creation process

Here's another shot with the new tooptoop logo showing the creation proccess, you can see the paper sketch here: …