Luis Arturo Cifuentes

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E-commerce: what is gained and lost when artisans sell online

David Moorhead<p>By contrast with the retail story, e-commerce promises to convey more of the stories of the handmade objects on sale. Aerospace …

A Counterintuitive System for Startup Compensation

When Molly Graham joined Facebook, the company already had 400 employees, but there was no official performance or compensation system in place. …

Taking the Guesswork Out of Sales Team Compensation

As most CEOs at the expansion stage eventually find out, sales team compensation can be tricky. There are myriad questions that must be addressed to …

The Role of Product Marketing in Your Startup: Defining & Implementing Product Marketing

<i>Can you give a solid definition of Product Marketing? Do you understand exactly how it fits into your company and what sets it apart from Product</i> …

Low-Code Development Platforms - Forrester Wave

In two comprehensive assessments of low-code development platforms, Forrester shows you the most relevant vendors and critical evaluation …

When Should Startups Hire A CFO?

<b>Editor’s note:</b> <i>Christian Gheorghe</i> <i>is the founder and CEO of</i> <i>Tidemark</i><i>,</i> <i>maker of modern cloud-first business planning and</i> <i>enterprise analytics</i> <i></i><i>solutions. Previously he was formerly SVP and CTO at SAP.</i><p>Many founders and CEOs of startups don’t spend a lot of time thinking about CFOs. When it comes to finance …

These charts show exactly what’s wrong with Seattle’s startup scene, and what’s right

OK, folks, let’s just stop with the Silicon Valley comparisons. Seattle is not Silicon Valley, nor do we care to be. (Though based on the number of …

The battle for Seattle: Is the tech scene turning the city into another San Francisco?

Another week, another story about how Seattle is losing the battle for its “soul.”<p>Today, the <i>New York Times</i> posted a lengthy piece on how the tech …

San Francisco

Report Ranks Area Startup Scene No. 8 in the World

Written By Caroline Skinner<p>The Seattle area’s startups scene is building clout, but according to one study, it’s already one of the 10 best in the …

Company Growth: Why everything breaks at 25 employees

<b>Congratulations!</b> Your company is growing and you’ve hired a great team. They’ve helped take your fledgling idea and make it more than just a reality, …

Leadership

Negotiating Your Startup Job Offer

Over the last three years I’ve been on both ends of job offers at startups. One thing that’s struck me is how little most applicants know about what …

I have a job offer at a startup, am I getting a good deal? Part 1: The offer

Nivi · July 16th, 2008<p>We’ve been answering this question a lot lately:<p>“I have a job offer at a startup, am I getting a good deal?”<p>This isn’t a …

technology analyst 101 for startups - how

How to do Content Marketing if You're Dead Broke and Bad at Writing

Content marketing campaigns can be a fantastic way to generate leads.<p>So why is it that 70% of marketers lack a consistent content marketing …

110201 sales comp ppt

No notes for slide<p>Story – serial entrepreneur<p>Hhhh<p>George Beal and Everett Rogers at Iowa State U. Original purpose was to track the purchase patterns of hybrid seed corn by farmers.<p>VP Sales told me find the average comp in your market and add15% to attract high performers.<p>Low end – retail car …

Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Vertical SaaS requires a different go-to-market than horizontal SaaS companies. Vertical software companies, a recent important trend in SaaS …

When You Hire Your First Sales Rep -- Just Make Sure You Hire Two

The time is probably going to come when you have to build a sales team in SaaS. It may be Day 1 if you have plenty of capital and are selling to …

Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS

One thing that is great in SaaS, from a 20,000 foot perspective at least, is You Can See The Future.<p>It’s the benefit of a recurring revenue stream in …

6 Questions For Your Enterprise SaaS Sales Team

So much goes into enterprise sales: Engaging prospective customers, managing pipelines, and closing deals, and the list goes on.<p>For sales managers in …

SaaS Startup Strategy | Three SaaS Sales Models

Choosing the right go-to-market sales model for your SaaS startup can be a make it or break it decision. Choose right and you grow smoothly from seed …

An Initial Sales Rep Comp Plan to Lower Your Stress Level, Increase Cash, and Make Everyone a Lot of Money

I’m not ashamed to admit that when I set up our first SaaS sales comp plan, I had no idea what I was doing. In my first start-up, yes I sold to the …

Startups

Tools to Manage a Successful SaaS Business

Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those …

Getting Paid in Equity: A What to Do Guide

Before accepting an equity-based pay arrangement, you should determine if the equity is vested, or granted all up front. Vested equity is paid out in …

Equity Compensation for Startup Employees

A question that is often asked by entrepreneurs and emerging businesses is how much equity to give key employees and new hires.<p>While there is no …

Nine Questions to Ask a Startup

Most of the information that you can find about recruiting is for the employer, not the employee. (I’m as guilty as this as anyone: for example, <i>The</i> …

A Basic Structure for a VP, Sales Comp Plan: 50/50/25+

One key post I missed on the VP Sales journey was how to <i>pay</i> this critical role. I don’t think it’s necessarily as nuanced and interesting a topic as …

How to Grow 20% Month-over-Month, from Top SaaS VCs @jasonegreen @ttunguz and @StaceyCurry

Recently I moderated a great session at Max Altschuler’s Sales Stack conference on “How to Grow 20% Month over Month” with Jason Green from Emergence …

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

• 6.7Kshares<p><i>“If you cannot measure it, you cannot improve it” – Lord Kelvin</i><p>This article is a comprehensive and detailed look at the key metrics that …

Product Management