Luis Alberto Vicuña Gutiérrez

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3 Ways to Improve Your Decision Making

To make a good decision, you need to have a sense of two things: how different choices change the likelihood of different outcomes and how desirable each of those outcomes is. In other words, as Ajay Agrawal, Joshua Gans, and Avi Goldfarb have written, decision making requires both prediction and …

You Don’t Need Big Data — You Need the Right Data

The term “big data” is ubiquitous. With exabytes of information flowing across broadband pipes, companies compete to claim the biggest, most audacious data sets. And businesses of all varieties — old and new, industrial and digital, big and small — are getting into the game.<p>Masses of social, …

Tech innovations and trends for digital marketing in 2018

Social media platforms, Google and so on are continuously pushing updates to adapt to the changes within the industry, and it’s essential marketers …

How to Develop a Content Marketing Strategy, Not a Plan

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics …

This Is How You Stand Out, According to a Harvard Professor and Gary Vaynerchuk

Being able to recognize, leverage, and manage this one thing separates companies that succeed from those that fail.<p>Most businesses understand publishing content is a smart strategy to generate leads, nurture existing customers, and ultimately earn customer loyalty.<p>But even though they get that …

The Right Tool for the Job: 5 BI Platforms You Need to Know

qimono / Pixabay<p>In the past, running business analytics and creating reports entailed a serious amount of hassle. Tools like spreadsheets can only …

Transformación Digital: ¿Qué hago primero, marketing o conocimiento del cliente? - TECHcetera

La mayoría de los empresarios inician sus transformaciones digitales por mercadeo digital. Infiero que la motivación de la transformación, y por ende …

How to Dominate SEO With the 46 Hottest WordPress Plugins

I talk a lot about SEO.Sometimes, I feel like my whole life revolves around SEO.I post about it a ton. I talk with clients about it almost every day. …

Spending On Marketing Knowledge

<i>This post was co-authored with Caroline Vincent, an MBA student at the Fuqua School of Business, Duke University.</i><p>Investments in knowledge are often heralded as important seeds for organizational success. Yet the intangible nature of knowledge means it is also often undervalued when it comes to …

Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a recent study Yahoo conducted with Ipsos on Hispanic millennials …

Steve Jobs' amazing marketing strategy - MUST WATCH

Realizing The Potential Of Big Data And Analytics

It’s not what you know. It’s what you <i>do</i> with what you know. That’s something companies worldwide will be learning—for better or worse—in the coming year when it comes to big data.<p>Gurus among us have proclaimed 2017 will be the year big data goes mainstream. If you’re anything like me, you may be …

Big Data

Content Strategies for Customer Engagement

It has never been easier for brands and customers to interact and engage with one another.<p>This story originally appeared on Bizness Apps<p>The most fundamental modern-marketing skill is copywriting. Content marketing has, therefore, become a key business strategy in 2016 and will continue to be so in …

The New Face Of Digital Strategy

Renowned strategist and business guru, Michael Porter boiled strategy down to two options: 1. Do what everyone else is doing (but spend less money …

Think Experiences — Not Channels — to Connect with Customers

“You can’t have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue …

Top 10 Brand Monitoring Tools for 2016

Brand monitoring is an important yet often overlooked aspect of online marketing.You might be doing a great job identifying the right keywords and …

How To Science The Shit Out Of Your Marketing Strategy

Every week, there are many high-quality marketing guides published on the internet and on Medium. This is a good thing.<p>However, I see many beginner …

How to Track Audiences Across Devices for Improved Targeting

As consumers, we’re inundated with marketing messages. We can learn about new products and services in any number of ways – via social media, …

10 Tips Marketers Can Learn From the Travel Industry

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing destination travel has become increasingly difficult in recent years. In the past, hospitality brands regularly advertised in newspapers and magazines and on television, hoping to reach maybe one in a million.<p>But recent trends …

5 Things I Learned Building The Starbucks Brand

In January 1996 after ten years of leading Nike’s Global Marketing Insights & Planning I accepted the VP of Brand Planning position at Starbucks. In …

Las 2 apps que influirán en el comercio online y el retail | Revista Merca2.0

Si se tenían dudas sobre la forma en la que la tecnología podría influir en el comercio de manera directa, hay que ver lo que estas dos aplicaciones …