Luis Alberto Vicuña Gutiérrez

20 Added | 1 Magazine | 35 Likes | 2 Following | 1 Follower | @LuisAlberto643n | Keep up with Luis Alberto Vicuña Gutiérrez on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Luis Alberto Vicuña Gutiérrez”

How to Develop a Content Marketing Strategy, Not a Plan

By Michael Brenner<p>In Content Marketing<p>0<p>Where a lot of marketers fall short in developing a content marketing strategy is in understanding the …

Marketing

This Is How You Stand Out, According to a Harvard Professor and Gary Vaynerchuk

Being able to recognize, leverage, and manage this one thing separates companies that succeed from those that fail.<p>Most businesses understand publishing content is a smart strategy to generate leads, nurture existing customers, and ultimately earn customer loyalty.<p>But even though they get that …

Marketing

The Right Tool for the Job: 5 BI Platforms You Need to Know

qimono / PixabayIn the past, running business analytics and creating reports entailed a serious amount of hassle. Tools like spreadsheets can only …

Big Data

Transformación Digital: ¿Qué hago primero, marketing o conocimiento del cliente? - TECHcetera

La mayoría de los empresarios inician sus transformaciones digitales por mercadeo digital. Infiero que la motivación de la transformación, y por ende …

How to Dominate SEO With the 46 Hottest WordPress Plugins

I talk a lot about SEO.Sometimes, I feel like my whole life revolves around SEO.I post about it a ton. I talk with clients about it almost every day. …

Marketing

Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.<p>In a recent study Yahoo conducted with Ipsos on Hispanic millennials focused on the third generation, over half of the respondents said …

Steve Jobs' amazing marketing strategy - MUST WATCH

Marketing Strategy
Big Data

Content Strategies for Customer Engagement

It has never been easier for brands and customers to interact and engage with one another.<p>This story originally appeared on Bizness Apps<p>The most fundamental modern-marketing skill is copywriting. Content marketing has, therefore, become a key business strategy in 2016 and will continue to be so in …

Marketing

The New Face Of Digital Strategy

Renowned strategist and business guru, Michael Porter boiled strategy down to two options: 1. Do what everyone else is doing (but spend less money …

Marketing

Think Experiences — Not Channels — to Connect with Customers

“You can’t have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue …

Customer Experience

Top 10 Brand Monitoring Tools for 2016

Brand monitoring is an important yet often overlooked aspect of online marketing.You might be doing a great job identifying the right keywords and …

Marketing

How To Science The Shit Out Of Your Marketing Strategy

Every week, there are many high-quality marketing guides published on the internet and on Medium. This is a good thing.<p>However, I see many beginner …