Luigiano Rolleti

237 Flips | 3 Magazines | 7 Likes | 5 Followers | @LuigianoRolleti | Keep up with Luigiano Rolleti on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Luigiano Rolleti”

How to Perfect Your Digital Marketing Campaign

Technology dominates every part of our lives, and it is impossible to imagine our society without it.This means it is imperative that we, as …

Leading with Vision: Email Reimagined

Innovation is defined as something new or different introduced. I find when it comes to innovation, it is easy to lose sight of improving on the …

Apps of the World [Infographic]

Smartphones and mobile apps have evolved into one of the best vehicles for people to engage, interact and communicate with each other and brands. As …

All Communication is Persuasion

“As practitioners, we have a responsibility to know what we are doing,” says Faris Yakob in a recent conversation# about strategy. There's a time for …

How People Read Content Online (Infographic)

What if someone told you that a user reads only 20% of your content on average? Well, that is the realty according to latest Go-gulf infographic on …

Infographics

12 KPIs you must know before pitching your startup

It is critically important for the founders of a company to intimately understand the company’s key performance indicators (KPIs). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs.<p>Why? Because KPIs, if constructed correctly, give management …

Innovazione digitale nella GDO: il caso Albert Heijn

Al rimpatrio in Italia, tra le varie beghe burocratiche e organizzative, fare la tessera della Coop ha simbolicamente rappresentato un piccolo passo …

How Vineyard Vines Uses Analytics to Win Over Customers

When brothers Shep and Ian Murray cut their ties with Corporate America to start a little company on Martha’s Vineyard in 1998, their motivation was clear: “We’re making neck ties so we don’t have to wear them.”<p>Little did they know that the business they founded, Vineyard Vines, would become a …

Customers

Building a Better Brand Through Data-Driven Social Visuals

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful …

Social Media

The Limits of Content Marketing

PixabayAs you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you …

Marketing

8 Steps to Build a Voice Skill That Aligns With Your Brand’s Vision

If you’re a producer, designing a conversational experience for voice may lead you into uncharted territory. While we can’t fully protect you from a …

UX Design

Maintaining Human Contact Throughout a Digital Customer Experience

“Speak with a representative.”<p>“Speak with a representative!”<p>We’ve all had that customer-service moment where we’re stuck in an automated loop of …

Customer Service

The Google Patents & Ranking Factors that Will Change SEO with Bill Slawski

Happy to bring to your attention the fifth episode of our cognitiveSEO Talks: On Search and Traffic, this time with patent master Bill Slawski. He is …

7 Visualizations You Should Learn in R

This blog was originally posted here<p>With ever increasing volume of data, it is impossible to tell stories without visualizations. Data visualization …

Data Visualization

Chi è Cambridge Analytica e come usa le tracce digitali dei cittadini online

[Tempo di lettura stimato: 9 minuti] di Francesca AmenduniLa maggior parte dei nostri comportamenti, sia online che offline, lascia dietro di sé …

Personalizzazione: l’illusione di vivere in un mondo che ci rispecchia

La personalizzazione delle merci è uno dei molti paradossi della società massificata e omologata, quella che da un capo all’altro del mondo ci fa …

Why Are URLs So Important?

PxhereI recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is …

The Biggest Content Website You Never Heard Of: And Here’s Why

It was the year 2015, when we saw an opportunity in the content space — the process of content consumption had undergone a sea change from what it …

Un nuovo modo di fare brainstorming e sbloccare idee in stand by

Stai per abbandonare un progetto nel <i>cimitero delle idee incompiute</i> perché ti sembra di essere davanti a ostacoli insormontabili?<p>Aspetta, forse <b>il</b> …

Influencer Marketing Trends for 2018 — Blog

Influencer marketing was a huge trend in 2017, and it will continue to grow in the coming years. Instagram influencer marketing continues to be a …

Public Relations

Heatmaps Reveal Where People Look on Social Media Sites [Research]

Read the results of social media heat map testing to see where peoples' eyes linger on social media profiles.

Social Media

35 Marketing Statistics That Should Change Your Strategy In 2018

A wise man once said, “When your boss’s boss’s boss slacks the marketing team a 30-page report, its contents are probably blog-worthy.”<p>And that, …

How to Increase Open Rates with These 7 Email Subject Lines

How long does it take you to write marketing emails?If you’re anything like me, you put lots of thought, effort, and time into each and every word in …

The New Facebook Algorithm 2018: Everything Marketers Need to Know

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>The Facebook algorithm is constantly evolving in order to provide a better …

Social Media

20 Surprising Things You Can Do With Google Search

You can get really specific about the results you want, as well as the ones you don't.<p>Googling has become second nature to most of us, with many people consulting the search engine dozens of times per day.<p>The company’s flagship product is powered by a plethora of algorithms designed to dole out the …

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results

A comprehensive guide to developing the right content marketing strategy and creating content that delivers real results for your business.<p>Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage …

What makes something go viral? | Dao Nguyen

Nguyen

8 Simple Experiments To Supercharge Your Marketing in 2018

A new year is the perfect chance to review your marketing campaigns and put in place new tests to optimise them for the forthcoming year. To help you …