Lucy Reynolds

27 Flips | 3 Magazines | @LucyReynold2016 | Keep up with Lucy Reynolds on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lucy Reynolds”

Facebook and YouTube Lead Mobile App Usage in 2015: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

Pinterest Refers More Traffic to Retail Sites Than Reddit, Twitter and YouTube Combined

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Social Media

Everything You Need to Know About Pinterest Promoted Pins

The Fundamentals of Pinterest Promoted Pins Social commerce, specifically paid advertising, now falls onto the plate of Marketing Managers, along …

13 Social Media Predictions for 2016

Every year, in the ever-accelerating ecosystem of social media and sports, is the year of ‘something.’ It was all about engagement, then visuals, …

Social Media

Enhance digital success with social media analytics

The impact of social media on business is not a new concept, but how best to use it, is a field that is only now gaining some maturity. Companies …

5 Questions To Answer Before Launching A Social Campaign

Rich Mintz Contributor<p>Rich Mintz is the executive vice president at Blue State Digital.<p>People still don’t get social media. And I’m not just talking about Donald Trump.<p>It’s an established best practice for building community support for a point of view or an initiative, and that’s because it works. …

Social Media

Twitter’s latest ad format boils brand engagement down to a single click

Twitter has introduced an ad format it believes will help spread brand influence while making it easier for people to interact with companies. Called conversational ads, it has been beta tested for the past few months and is available on Twitter.com and its mobile apps.<p>At its core, conversational …

How Social Referrals Impact Your Organic Traffic

<i>Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.</i>Image via BigStockPhoto.comLast week while I was out walking my dog, I …

Integrating social media and email for a stronger relationship with your consumers

Social media has an ever increasing role in today’s marketing world. With predictions of 2016 having over 2 billion <i>unique</i> social media users and the …

Make Your Small Business Thrive with Simple, Affordable Email Marketing

As businesses adopt the use of social media and online marketing, it’s not uncommon that email marketing is left out of the equation. That’s a …

4 Email Marketing Best Practices to Stay Relevant in 2016

By the end of 2016, it’s predicted that there will be 4.6 billion email accounts.<p>Wow. That’s a huge audience! As more people embrace email, you need …

6 Hot New Email Marketing Techniques

Let’s go over 6 of the hottest new email marketing techniques we’ve recently discovered…<p>1. Pre-Targeting<p>This involves warming up your list before you …

Marketing

Free e-marketing and social media seminar for small business: The Power of Email Marketing: Strategies & Best Practices

<b>LEOMINSTER, MA (December 31, 2015)</b> — Leominster Credit Union will be hosting the fourth session in this series of free seminars designed to help …

Small Business

How To Run A Successful Email Marketing Campaign

It could be argued that today, email marketing is more important <b>than it ever has been before.</b> With every day that passes, the web becomes a little …

Marketing

UX in email design

You spend weeks, months, maybe years, creating a product with an amazing UX. Doesn’t matter if it’s an app, a website, a client project, or something …

5 email marketing best practices for the new year

The new year is finally upon us so it’s time to discuss email marketing best practices. The new year gives us a new beginning to start again and do …

New Year, Better Email: 6 Tips for Email Marketing in 2016

We can’t help you learn Spanish, call your mum more or finally join the gym. But if you want to make 2016 the year you level-up your email marketing, …

Digital Marketing Strategies You Can Still Depend on in 2016

The New Year always signifies predictions and change for what's to come, and it's been no different here in 2016. Multiple writers have spent time …

Email Marketing Continues To Grow, But Slowly

Email marketing is still a business-to-business (B2B) sales driver that experienced 3% growth in 2015, according to a recent study by sales …

Why the Rebirth of Email Is Coming in 2016

Image via BigStockPhoto.comEmail marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media.Now that leased …

6 Skills That Make You A Successful Online Marketer

In today’s totally digital and instant-information world, businesses who do not have a successful online marketing strategy are going to be …

Marketing

The #1 Tactic to Drive Traffic to Your B2B Website

As business owners and B2B PR folks we’re always looking for ways to increase visibility and exposure for our organizations. The great news is that …

The Netherlands says no to backdoors

The Netherlands government vocalized its support for the use of encryption to maintain privacy online, in a statement issued on Monday.<p>The country’s minister of security and justice Ard van der Steur wrote that the Dutch executive cabinet endorsed “the importance of strong encryption for Internet …

Fresh Resources for Web Developers - January 2016

Many of the tools and apps for developers found on the Web evolve according to trends while some evolve to be a more pragmatic solution.In this …

Communications Strategy 101: Get Your GAME On

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don't know where to start. Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they …