Lucy Muircroft

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Best in-house: Three quarters of UK marketers are thinking of ditching advertising agencies in the near future

A whopping three quarters of UK brand-side marketers are considering bringing their marketing in-house in 2016-17, according to a new survey by …

Marketing

Millennials have no use for your mobile ads

As smartphones continue to displace desktop for more digital activities, mobile marketing is in the midst of an important transition. More time is increasingly being spent on mobile devices.<p>BI Intelligence, Business Insider's premium research service, has created a slide deck that presents how …

Mobile

Facebook Does Not Use Your Phone’s Microphone for Ads or News Feed Stories

Facebook does not use your phone’s microphone to inform ads or to change what you see in News Feed. Some recent articles have suggested that we must …

How Advertisers Can Find Where the Heat Is on Mobile

There’s a myth that mobile is most effective for its utility—that users are simply interested in social and messaging. In reality, mobile use is far …

Apps

Google Launched Faster-Loading Mobile Pages Today for a Bevy of News Sites

Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. …

Digital Advertising

Google’s new mobile pages will also be a revolution for advertising

<i>Beyond content, Google’s Accelerated Mobile Pages also impact mobile advertising. Next summer, we might see the first “AMPlified” advertising campaigns. For ads, converting to the new AMP system is a complicated task given the ecosystem’s diversity and conservatism. This is an opportunity for</i> …

Digital Advertising

How To Get Started With Accelerated Mobile Pages

As a website developer, your primary aim is getting people to read your content as quickly and as effortlessly as possible. Today, mobile web pages offer up rich graphics and smooth scrolling. However, every day impediments such as resource-hungry ads and scripts keep you serving up your content …

Web Development

Google starts showing AMP pages in mobile search results

Google announced today that it has finished rolling out fast-loading webpages in mobile Google search results as part of its Accelerated Mobile Pages (AMP) Project.<p>These pages appear on mobile devices four times faster than the same pages built without the technology, and they use a tenth of the …

San Francisco

Google for iOS Gains Accelerated Mobile Pages Support

Google has updated its eponymous voice-recognition search app with speed improvements the company claims will save users "a combined 6.5 million hours" this year.<p>"Each time you open the app or do a search, everything will load just a bit quicker," said Google VP Tamar Yehoshua in a blog post.<p>Not …

Google News starts showing Accelerated Mobile Pages in 6 more countries

Google today announced that it has more widely deployed its Accelerated Mobile Pages (AMP) technology for Google News, which is available on iOS, Android, and the Web. No longer is this capability limited to English-speaking Google News users in the U.S.<p>Now the app will more quickly load news …

Diving all in or dipping a toe? How publishers are approaching Google’s Accelerated Mobile Pages initiative

“Everything we know about building a webpage, we have to relearn. But we’re relearning it from the premise of converting a current product over, not creating a product from scratch.”<p>“Mobile web performance is bad — I challenge you to find someone who disagrees with that,” Mic’s chief strategy …

Digital Advertising

Google seeks to speed up mobile pages; tech may fend off ad blockers

Google is making wider use of a technology that loads Web pages faster and consumes less data than usual, seeking to ease frustrations with navigating the Internet on mobile phones.<p>Google, a subsidiary of Alphabet, said Wednesday it will put websites built with its Accelerated Mobile Pages …

Digital Advertising

Accelerated Mobile Pages team announces three new ad formats coming to the project

Accelerated Mobile Pages launched in Google Search with support for ads earlier this year, and now the AMP team has shared a blog post detailing the future of ads on the platform. In the blog post, the AMP team explains that it has four central principles when it comes to ads:<p>Faster is …

Why Twitter Is Secretly One of the Best Networking Advantages You Have | Inc.com

Twitter is by far the most popular microblogging platform in existence. It also offers a great way for anyone, in any industry to increase their reach.<p>But there is massive untapped potential on Twitter and many people miss the biggest opportunity the website offers. I have taken full advantage of …

Marketing

How to Build a Brand on Instagram

We spoke to digital media strategists about how a brand can build a compelling presence on the platform — and get the right people to follow …

On Branding: How a Digital Agency Goes Start-to-Finish with a Social Media Branding Strategy

Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others.<p>Sounds …

Marketing

9 Things to Take Your LinkedIn Profile and Resume from Good to Great

You only have one chance to make a first impression when you're looking for a new job -- make sure it's a good one.<p>Whether or not you're looking for a new job, it's always a really good idea to make sure your LinkedIn profile and resume are always up to date and as professional looking as possible. …

Employment

6 Examples of Awesome Social Media Campaigns

Social media networks are where most businesses and brands are focusing their marketing efforts these days. The world is mobile, the world is social …

11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content

As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be …

User-Generated Content: Your Passionate Fans Are Your Content Marketing Team

Marketers have known for decades that content marketing is one of the best ways to build interest and demand the products or services you offer. …

Marketing

How to use social media like Kim Kardashian

"I find it to be super inauthentic if you were to have somebody posting for you."<p>On the most recent episode of <b>Recode Decode, hosted by Kara Swisher</b>, reality TV star-turned-entrepreneur Kim Kardashian spoke about everything from dealing with online "haters" to the future of Kimoji and what her …

Social Media

What’s the Content of the Selfie Generation?

Today’s teens and young adults are the first generation to have come of age after the rise of the social, mobile web, so the avenues through which …

Advertising Industry

Snapchat Will Pass Twitter and Pinterest In One Key Metric This Year

Messaging app Snapchat will surpass Twitter and Pinterest in the number U.S. users this year, according to a new report from market research firm …

Snapchat

The Business of Being a Fashion Blogger's Photographer

As more and more opportunities arise for bloggers and Instagram style stars, so do those for the folks behind the camera.<p>Author:<p>Publish date:<p>Social …

Popular “Mommy Blogger” Calls It Quits, Criticizes Blogging World

For those who run successful blogs, they understand that it takes over their lives. One popular blogger said she decided to quit the industry after …

Parenting

The Amazing Evolution of Visual Storytelling: Blogging, Instagram, Snapchat, and the Future

Everybody loves a good story. It’s the reason soap operas have been successful for so long. People get attached to the narrative and to the …

5 Ways to Transform Your Blog and Become a Digital Influencer

Today, many superstar bloggers are making six-figure salaries and running their own companies. Armed with only a camera, a laptop and a few strategic props, they have managed to intrigue millions of followers and sign contracts with some of the largest brands in the world. Moreover, growing your …

Public Relations

How to engage your audience on social media

<i>A version of this article originally was published on PR Daily in June 2016.</i> <br>For an organization to find success online, brand managers must find a …

Public Relations