Luciano Closs

46 Flips | 3 Magazines | @LucianoClos2016 | Keep up with Luciano Closs on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Luciano Closs”

Traffic-Boosting Techniques from an Online Marketing Monster

Top entrepreneurs who sell online know one key fact: If your sales funnel isn't set up well, you won't drive traffic and you won't make much money.<p>But if you do structure your business with an effective sales funnel for the products you sell, <b>you can ramp up fast</b>.<p>If that sounds like an …

How Rand Fishkin Created An SEO Empire: The Story Of Moz.com

Our obsession with search dates back to the very early days of the web. Before smartphones and social media transformed our lives, allowing us to communicate and discover information in real-time from anywhere in the world through blazing-fast pocket computers, companies realized that the …

The Time is Ripe to Re-Think Digital Marketing Measurements

mobile apps concept<p>Mobile has had a tremendous impact on our daily lives; shouldn’t it impact digital marketing practices as well? Here are a few …

5 Reasons Not to Use Google for Search

Google is pretty much everywhere. It’s in your smartphone, car, and maybe even your watch— but there’s still nothing like searching Google on a …

How to Connect With Traditional Media Influencers

Are you seen as an expert in your industry? Want to develop relationships with the media to become a go-to expert? To explore what marketers need to …

Matt Cutts, Google's Former Head of Web Spam, Explains Why He Left Google for USDS

Matt Cutts, once Google’s head of the Web Spam team, has been on leave since 2014. What was originally intended to be a leave of several months has …

SEO Conclusions With Google Analytics

Let’s start this post with a brief statement. SEO (Search Engine Optimization) is not a black box or a secret sauce. It is about learning, doing, …

How Brands Are Using Triggered Email Campaigns

Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according …

How To Avoid Email Spam Filters

If your email newsletters or autoresponders have low open rates, chances are that they end up in the recipients' spam folder. There's no point in …

4 Ways to Find the Best Influencer for Your Marketing Campaign

Want your brand to stand out from everyone else? You need to partake in an influencer marketing campaign.<p>Besides cutting through all the noise, …

Amplify Word-of-Mouth Sales With These Simple Referral Ideas

The most powerful method of marketing is also one of the most old fashioned: word of mouth. It impacts 20% to 50% of all purchasing decisions, …

How to Do Influencer Marketing Like a Pro?

What does Swarovski, Louis Vuitton and Gucci have in common? Apart from the fact that they are all luxury brands, which is obvious, all these brands tried influencer marketing and emerged as pros. Gucci hired top social media influencer and graffiti artist, Trouble Andrew, to take over Instagram …

Public Relations

The crazy-effective 12-month digital marketing campaign schedule

Getting long-lasting results in digital marketing takes time. Columnist Stoney DeGeyter outlines his own successful process for an ongoing year-long …

How to Create Engaging Content Marketing Strategy

Before you read this, you may want to read this first: What is Content Marketing Strategy and How It Builds Your Brand?<p>Let’s get it straight. …

8 Reasons To Start A Full-Scale Digital Marketing Campaign [Infographic]

As we continue to traverse in this digital age, many of the traditional marketing tactics of yesterday has already been facing its looming …

Quick SEO Wins for Personal Branding

There are typically two types of clients I encounter: the ones who know they need personal branding on behalf of their business, and the ones who …

Five Ways to Reach Your Audience

As your online customers become more and more sophisticated in their purchasing habits so must you. People are savvy shoppers, they like to look …

Marketing

How Retailers Use Welcome Emails to Engage Consumers [Infographic]

Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent …

Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)

One of our cultural values at Buffer, is to <b>live smarter, not harder.</b><p>We like to think this extends into our workflows as well.<p>This is why marketing …

4 Ways to Include Fans in Your Social Media Activities

Do you want to build a stronger community? Looking for ways to spark engagement with your followers? Your fans and customers can play an important …

The Brand Marketer’s Guide to Social Media Advertising

What are you doing to ensure you're getting the most from your social ad dollars? Brands are spending more than ever on social media advertising—it …

Do You Make These 3 Mistakes with Your Small Business Marketing?

Today, I want to talk about this question: do you make these three mistakes with your small business marketing? There’s obviously more than three …

A guide to better video marketing

In marketing, effective storytelling is essential to reaching audiences.<p>What makes certain stories more effective than others? It has to do with …

5 reasons your Facebook Ads aren’t working

Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great …

3 Actionable Twitter Marketing Tips To Increase Your Sales

Making a twit trend is very easy if you know how the twitter universe works but creating one that gets you sales is on a totally different story. We …

Marketing

10 super interesting facts about Google

I’m sure you’re all familiar with Google in one form or another. After all, the company runs the world’s most commonly used search engine and is behind the Android operating system that powers all of our smartphones. But there’s much more to Google than just searches and phones.<p>Here are 10 rather …

The Power Pose: The Skill Of Body Language

<i>EDITOR'S NOTE: Amy Cuddy, Ph.D., is a social psychologist and associate professor at Harvard Business School. Her 2012 TED Talk, "Your Body Language Shapes Who You Are," has been viewed 34 million times. Published in December 2015, her best-selling book Presence: Bringing Your Boldest Self to Your</i> …

The Secrets Of Repeat Business Using "Drip Email"

[intro]Sales and marketing pros know that very few prospects are converted into sales at the first contact. The vast majority of those leads need …

Marketing

6 Fundamental Tools For Social Media Success

Do you manage several company social media channels?<p>Are you finding it difficult to manage it all?<p>If you're the one responsible for sharing, …