Lucas Camargo

How to Easily Create Quality Social Media Images

Do you use images to support your social media marketing? Are you looking for an easier way to create strong visual content? You don’t have to be a …

Social Media Marketing: How to Optimize Social Profiles for Search

Social Media Marketing: How to Optimize Social Profiles for Search<p>Your social network is one of the best ways to increase brand awareness and sales. …

5 Proven Ways Remarketing Will Make Your Business Ridiculously Successful | Inc.com

<b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the first 90 days count by joining the conversation on social media with the hashtag #Inc90Days.​</i><p>In 2013, my company, WordStream, was named to the Inc. …

20 Content Marketing Blogs You Need to Bookmark

As consumer bases evolve, so must the way businesses market to them. In recent years, marketing’s greatest evolution has been the adoption of content as a fundamental part of the mix. But, this doesn’t necessarily mean that marketers have a firm grasp on the tactic.<p>In fact, 55 percent of B2B …

What You Can ( Shouldn't) Automate for Social Media Marketing Success - #infographic

What You Can (& Shouldn't) Automate for Social Media Marketing Success - #infographic<p>As far as the significance of automation in the success of …

Common Brand Mistakes You're Probably Making Right Now

There are far too many brands out there making common marketing mistakes. Don't be one of them. Learn how to regain your brand's trustworthiness again with these 5 easy fixes.<p>Whether you're a startup or a well-established brand, marketing is the most important tool you can use to elevate your brand …

Six Ways to Blow Up Your Business With Facebook Ads

Ever since Facebook first emerged in the market over 10 years ago, this social media platform has completely changed the way that people today communicate with one another. However, despite being the most popular social media network in the world, Facebook is also one of the most <i>under-utilized</i> …

12 Instagram Marketing Tools to Boost Your Business

Share<p>Instagram has no match among photo-sharing social networks, which is why businesses are eager to include it in their social media marketing …

This new technology is changing web advertising

<i>This story was delivered to BI Intelligence "Digital Media Industry Insider" subscribers. To learn more and subscribe, please click here.</i><p>A new technology is taking root among publishers.<p>Header bidding - also known as tagless, advanced, or pre-bidding - has truly picked up steam among publishers in …

5 Ways Smart Social Marketers Drive Engagement

The face of social marketing is changing.<p>As usual.<p>The tactics that drove engagement a year ago aren’t necessarily the most effective strategies for</i> …

philipobin.com

Don't Make This One Stupid Mistake with Your Social Media

I’ve seen people make some pretty stupid mistakes with social media. You can probably recall major companies that faced major meltdowns over careless social media moves.<p>But I’m not talking about mistakes like those. There is one mistake that will produce even more damage and cause more harm than …

Why Digital Marketing Certifications Are Key to Marketing Professionals

The chances are you already have a college degree, although a lot of people don’t. But now you have to decide whether it’s worth the time and effort to acquire an advanced degree in your chosen field. Digital marketing is well-known for being a field where there are no degrees targeted specifically …

Convert Social Media Fans Into Customers

Social fans are amazing, but are you leveraging those relationships into loyal customers?<p>Social media platforms are the new marketing frontier. There …

6 Instagram Tools to Improve Your Marketing

Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right …