Luane Danno

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Libere o poder do marketing - Harvard Business Review Brasil

Quando percebeu que seus produtos já não se vendiam sozinhos, a GE criou, do zero, um espetacular departamento de marketing.<p>Há coisa de dez anos, a …

Como criar DASHBOARDS em excel 2007, 2010 e 2013

Participe deste evento de Capacitação InterNews e saiba criar dashboards profissionais de forma mais produtiva. Conheça as funções, recursos, …

CCH CPELink

Subscription Packages<p>Unlimited Self-Study & Webinars<p>Choose one of our unlimited self-study or webinar subscription packages that meets your CPE …

Bill Gates recomenda: os sete livros que ele mais gostou em 2013 - Empreendedorismo

Bill Gates já disse em várias entrevistas que a educação é uma peça-chave na luta contra a desigualdade e expansão de muitos serviços, como …

Inspiração em design de Stands

Home decoracao outdoor_pdv Inspiração em design de Stands<p>Rogério Morais<p>julho 12, 2013<p>Sempre que um design pensa em feira logo lembra de correria, …

Símbolos da tecla ALT que você ainda não conhece

Home shortcuts Símbolos da tecla ALT que você ainda não conhece<p>Rogério Morais<p>agosto 14, 2013<p>A tecla ALT pode ajudá-lo a acessar códigos ALT e/ou …

O que seus rabiscos tem a dizer sobre você

Home ilustracao O que seus rabiscos tem a dizer sobre você<p>Rogério Morais<p>agosto 20, 2013<p>Junto ao seu telefone deve ter um bloquinho cheio de rabiscos. …

A evolução dos sistemas operacionais [infográfico]

Home infografico tecnologia_tendencias A evolução dos sistemas operacionais [infográfico]<p>Rogério Morais<p>agosto 28, 2013<p>Hoje todos os sistemas …

Dicas e atalhos para usar no Google

Home Google shortcuts Dicas e atalhos para usar no Google<p>Rogério Morais<p>agosto 22, 2013<p>Essa dicas irão agilizar sua busca e navegação.<p>Compartilhe<p>Autor …

Deficit de atenção em apresentações PPT

Home infografico Deficit de atenção em apresentações PPT<p>Rogério Morais<p>setembro 07, 2013<p>Use essa dica quando for criar uma …

2ª guerra mundial resumida em quadrinhos

Home Arquivo_comics quadrinhos 2ª guerra mundial resumida em quadrinhos<p>Rogério Morais<p>outubro 03, 2013<p>Como tudo na vida sempre tem uma continuação, …

Martec's Law: Technology changes exponentially, organizations change logarithmically - Chief Marketing Technologist

I believe these two things are true:<p>Technology is changing very rapidly, and those changes seem to be accelerating.<br>• Changing an organization — how it …

Big Data, Analytics And The Future Of Marketing And Sales

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, but is quickly followed by head scratching. “How can we make this happen?”<p>We’ve recently published a …

Silverpop, Marketo Top Lead Management Evaluation List

Silverpop and Marketo, along with Pardot, scored the highest in a recent vendor research study by Info-Tech Research Group on <b>lead management</b>, and all …

The 3 Goals For Your Content Marketing | Marketing Insider Group

What are the goals for your content marketing efforts? Many people start to stutter when they get this question.<p>The answer may not always be simple. …

Marketing

How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted Handles

Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to …

What Every Marketer Can Learn By Going Lean

I never thought I would be penning a piece using the word “lean” in the title. Being six-foot three and weighing 250 pounds the word “lean” and I are not always in the same neighborhood, or country for that matter. But when I heard about a different kind of lean, one that brands and marketers and …

How Digital Acceleration Teams Are Influencing Nestlé’s 2,000 Brands

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Subscription Packages<p>Unlimited Self-Study & Webinars<p>Choose one of our unlimited self-study or webinar subscription packages that meets your CPE …

It's Time to Stop Thinking Like Marketers

Marc Benioff's remarks at this year's Dreamforce event were all about customer-centricity. Putting the customer first.<p>It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital …

How B2B Marketers Will Spend Their Budgets in 2014

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, …

State of Digital Marketing Talent: Skills Lacking, Specialists Needed

Seven in ten execs (71%) at large companies and agencies say their digital marketing teams are strong in some areas but mediocre or weak in others, …

The Future of Digital Marketing: 8 Trends

The success of today's marketing organizations is largely driven by their adoption of digital technologies to transform the business. As a result, …

Marketing

3 Reasons Most Presentations Fail | Inc.com

When sales presentations and pitches fail, it's almost always because the presenter made one of these three basic (and fortunately correctable) mistakes, according to Dean Schantz, CEO of DNA Field Branding:<p><b>1. Presenting Too Much Information</b><p>Presenting features and functions is like describing …

Public Speaking

Why Innovation Requires Salespeople | Inc.com

Last week's <i>New Yorker</i> magazine includes an article by Atul Gawande describing how innovation spreads. While we are accustomed to think of technology as "changing the world," those changes only take place because of, well, salespeople.<p>As Gawande explains:<p>"In the era of the iPhone, Facebook, and …

Innovation