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Want Your Video to go Viral? The Rules Have all Changed | Inc.com

Think about the online content you consume and share the most. Most likely, it's video. Whether it's a Facebook ad for something you're actually tempted to buy, or a YouTube clip that triggers an emotional response driving you to share it with your friends and family, video is a powerful tool for …

Marketing

The founder of billion-dollar company 23andMe cuts her kids' hair, teaches them to do laundry, and protects them from the 'insanity' of megawealth

Silicon Valley royalty Anne Wojcicki may own a billion-dollar company, but she still tries to keep her life and her kids grounded.<p>Wojcicki, the cofounder and CEO of personal genomics company 23andMe and former wife of Google cofounder Sergey Brin, said she tries to protect their two children from …

Do These 4 Things to Become the Unicorn of Your Industry

No myth, magic or fairy dust required<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It's the stuff of legends. Launching a unicorn -- a privately owned startup with a market valuation or estimated valuation of $1 billion or more -- may seem as likely as catching a glimpse of the …

How Clever Retargeting Persuades Customers Who Looked But Didn't Buy

People rarely purchase the first time they visit a site. Getting them to take a second look is the secret to ecommerce success.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website …

The SEC Just Fined A Unicorn Startup For The First Time

Penalties against Zenefits and its former CEO for misleading investors show the SEC's aggressive new stance in Silicon Valley.<p>The Securities and Exchange Commission, which polices bad behavior by publicly traded companies, has for the first time taken action against a privately held Silicon Valley …

Silicon Valley

2 Powerful Ways to Make Trade Shows Work for You | Inc.com

Trade shows and exhibitions provide a lot of opportunities for business owners.<p>The most common are opportunities to network with distributors and, depending upon your industry, larger retailers who can help you break through into larger, mainstream markets. Depending upon the show, you may even …

Customers

How To Build Successful Influencer Marketing Campaigns

CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all …

Startup founders who raised $15 million explain what everyone gets wrong about quitting your job to start a company

As the roommates considered starting their company, which today provides short news updates to 5 million subscribers at 6 a.m. every morning, they enrolled in a Skillshare class about finding a business partner taught by investor and entrepreneur Alex Taub.<p>Speaking with Business Insider US editor …

Apple Proves That This Is The Single Greatest Source Of Innovation | Inc.com

What is the single greatest source of innovation? I'll give you a hint, it's not a product. You can innovate it faster than any product, it creates the most enduring value for your company, and it's what your customers will remember most. Read on and I'll give you the answer from a company that has …

Innovation

Building a Brand, Part II: Creating a Branding Style Guide

In Part I: What Is A Brand?, we discussed the basic elements of branding and some beginning steps towards building it. Now, to keep you (and all your …

New Clerky tools help startups hire and raise funds without running into legal problems

Clerky may not be a household name like TurboTax today, but the company’s business formation software has been called a “secret weapon” by startup founders in Silicon Valley for years. Many Y Combinator co-founders use it to get their companies started on paper. And now, Clerky is launching two new …

What Is Internet Marketing? Advice From An Eight-Figure Earner

The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you’ll find internet marketers looking to hype up this supposed dream of making money online or earning passive income while kicking up your feet and letting the cash roll in. While …

Marketing

Want to Raise Funding? This Startup Can Show You How (and More Importantly, Where) | Inc.com

For many entrepreneurs the path to success involves one or more rounds of funding. Seed money, bootstrapping, and plowing profits back into the company simply isn't enough to achieve a critical mass of capital and resources.<p>So if you're a tech company, you should naturally turn to Silicon Valley …

Startups

Hiring Your First Employees? Here Are 5 Things to Keep In Mind

It’s easy to make hiring mistakes in your first year, but there’s a way to navigate through them.<p>You’ve got a startup idea, a plan of action and the …

Why You Need a Holistic Marketing Strategy

What is holistic marketing?<p>You’ve probably heard of holistic healthcare. In healthcare, holistic means to approach one’s health from a zoomed-out …

Marketing

How do I know if the money I’m spending on marketing is worth it?

<b>THE QUESTION</b>: I have spent a lot of money on marketing but I am not sure that all of the effort is really returning any real growth. How do I know that spending money on marketing is worth it?<p><b>THE ANSWER:</b> Most of us believe that marketing is a valuable part of growing our businesses. Yet I hear a …

10 Skills you need to be the next successful entrepreneur

Share22<p>Tweet<p>Share14<p>+14<p>Shares 40<p>While the debate rages on as to whether entrepreneurs are born or made, one thing can’t be disputed: polishing certain …

Entrepreneurship

Easy To Use Tips To Boost Your Social Media Marketing

Posted by Social Media with Carmen Lascu on 12/17/2016<p>Social Media Marketing is one marketing channel where, if you are not an expert, you can learn …

75 quotes to inspire, motivate, and move you

<b>"I love quotations because it is a joy to find thoughts one might have, beautifully expressed with much authority by someone recognized wiser than oneself." Marlene Dietrich</b><p>Quotes, quotations, words of wisdom, pearls of wisdom...we all have our favorites. We call on them when we need motivation, …

Motivation

The next multibillion-dollar tech market was quietly born this year, says A-list VC Peter Levine

Even as late as 2010, two years after Netflix decided to go all in on AWS and not build its own data centers, the enterprise world was debating if cloud computing would ever be safe and reliable enough to use.<p>Today, AWS is on its way to being a $13 billion business. Oracle looked across the bow, …

Venture Capital

10 Success lessons from Carlos Slim Helu – “Wealthiest Man in Mexico” for entrepreneurs

Share42<p>Tweet<p>Share96<p>+18<p>Shares 146<p>“Competition makes you better, always, always makes you better, even if the competitor wins.” Mexico’s richest man …

Entrepreneurship

The Easiest Way to Know How Successful Your Company Will Be

<i>The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

How to build a brand in initial days of your startup to establish

How to build a brand, what is branding? <b>The brand is the make of a product; branding is the reputation of that make</b>. However, the word BRAND has its …

Graphic Design

The 3 Stages of Failure in Life and Work (And How to Fix Them)

One of the hardest things in life is to know when to keep going and when to move on.<p>On the one hand, perseverance and grit are key to achieving …

10 Tips to Achieve Anything You Want in Life

I’m no stranger to feeling stuck in life.<p>I’ve trained with some of the best coaches on the planet during my 20-year sports career, and again when I …

Motivation

10 Success lessons from Tony Hsieh - "Zappos Founder" for entrepreneurs

Share21<p>Tweet<p>Share111<p>+13<p>Shares 135<p>Tony Hsieh, founder and CEO of Zappos, is widely regarded as one of the most successful CEOs of our time. He has …

Team Building

Leadership Development: What Makes A Great Learning Manager?

Learning Manager. Talent Development Director. Human Resources Manager. No matter what your job title, it’s safe to say your responsibilities—and …

Human Resources

Become A Data Genius: Track Everything In Your Small Business

As someone that has worked for small technology-based businesses for years, I’ve come to learn some of the best habits of small business geniuses. While most business owners are unique and every business is different, there is one very important trait that is shared by the most successful ones: …

Project Management

27 Most Common Job Interview Questions and Answers | Inc.com

While some job interviewers take a fairly unusual approach to interview questions, most job interviews involve an exchange of common interview questions and answers. (Including some of the most often-asked behavioral interview questions.) Here are some of the most common interview questions, along …

Employment