Lotte Vanharen

16 Flips | 1 Magazine | @LotteVanharen | Student Communicatiemanagement aan de Arteveldehogeschool in Gent.

Consumers want govts to do more to protect their data from AI: Survey

Despite massive corporate investments in artificial intelligence (AI), nearly three-quarters of consumers are concerned about AI infringing on their …

Facebook rolls out AI to detect suicidal posts before they’re reported

This is software to save lives. Facebook’s new “proactive detection” artificial intelligence technology will scan all posts for patterns of suicidal thoughts, and when necessary send mental health resources to the user at risk or their friends, or contact local first-responders. By using AI to flag …

How Do We Make Marketing Replicants a Reality in 2049?

By Steve Marsh, Founder and CTO at GeoSpock<p>Blade Runner returned to the big screen last month and with it came a new generation of artificial humans – or replicants – more obedient and long-lasting than their predecessors, but still hard to distinguish from their creators. Set three decades from …

AI Is Still Dumber Than a 5-Year-Old, Say Scientists | Inc.com

In previous columns, I've explained that there's a lot of hype surrounding the incremental improvements of the decades-old programming techniques collectively identified under the marketing buzzword "Artificial Intelligence" aka "AI."<p>What's NOT hype is that those programming techniques (pattern …

Artificial Intelligence

Top 2017 Technology Trends That Will Continue in 2018

This year, we witnessed some noteworthy technologies being introduced. In 2018, these technologies will make an even bigger splash<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>2017 has been an …

Facebook will now track what shops you visit offline to target you with ads online

The new tools for advertisers will tell businesses whether you’ve been to one of their high-street shops<p>Most Facebook users will have an idea about …

eCommerce

Companies are collecting a mountain of data. What should they do with it?

For example, students from the University of Virginia’s computer science program fed Yelp’s data into a personalized sentiment classification model based on social psychology theory and the human tendency to associate with people like themselves. Fennell explained that “most text-based sentiment …

This California Agency Analyzes the Effectiveness of Campaigns and Adjusts in Real Time

After running their own independent shops for decades, James Schiefer, founder of media agency Schiefer Media, and Zach Lyons, founder of creative …

It’s surprisingly easy for anyone to buy ads that track location and app usage, study says

Researchers at the <i>University of Washington</i> have found a way to track a person’s location and app use through serving ads on mobile apps. The result opens the door for significant privacy invasions through the app-based advertising system.<p>The researchers obtained the information by purchasing a …

Google and Facebook dominate digital advertising — and they now account for 25% of all ad sales, online or off

The world of advertising à la Mad Men is no more. Consumers' eyes are drifting from newspapers and televisions to computers and smartphones, and the world's global advertising dollars are following them. But the overwhelming beneficiaries of this monumental shift are Google and Facebook.<p>The two …

4 Big Ways Big Data Will Transform Ecommerce

en_US<p>article<p>Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to …

How Soon Will Big Data Yield Big Profits?

Big Data is “the next frontier for innovation, competition, and productivity,” says McKinsey & Company. But companies and executives rushing into data collection and analysis expecting immediate payoffs are bound to be disappointed. Most companies are years away from being able to effectively …

Apple claims it can gather data without violating the privacy of its users

Data is the currency of the new age, and while you might not think knowing your preference on washing powder is of any particular importance, it’s …

Privacy

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Big Data