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Lori Miller

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    Lori Miller
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    Content Is Crap, and Other Rules for Marketers

    Content Is Crap, and Other Rules for Marketers

    Until fairly recently, the options for marketers were relatively limited. Mass media — TV especially — offered the opportunity to reach millions, but only in the form of short ads sandwiched between lots of other stuff. Other tactics, such as trade shows, offered high engagement, but low reach.