Léonie Schillinger

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A Marketer’s Cheat Sheet to Creating Engaging Content for Travelers

Customers are becoming increasingly wise to conventional advertising methods. They’ve learned to filter out marketing messages delivered through …

Marketing

Will the Sharing Economy Change the World?

??CRYPTED <br>Editor’s Note:For most of us, the wide world of technology is a wormhole of dubious trends with a side of jargon soup. If it’s not a …

Sharing Economy

Here's what hotels will look like in the future

Hotels are scrambling to anticipate travelers' future needs, and while no one has a crystal ball, some changes already taking effect can help us get a glimpse of what's to come.<p>We spoke to hotel designers and industry insiders to get an idea of what hotels will look like in the future.<p>The quality …

L’hôtel intelligent - Réseau de veille en tourisme

L’UTILISATION DES NOUVELLES TECHNOLOGIES…<p>… DANS LES CHAMBRES<p>La chambre du futur, imaginée par le cabinet d’architectes Serrano Brothers et présentée …

5 nouvelles tendances pour les hôtels en 2015

Le Big Data, les statistiques, l'hyper-personnalisation, la mobilité et le cross-plateforme sont les 5 tendances hôtelières prévues pour 2015 selon …

Le Monde de l'Hôtellerie - The World of Hospitality : Astuces, Enjeux et Formation

<b>PRINCIPLES AND COMPETENCIES IN HE TEACHING</b><p><b>A self reflection</b><p><b>by Xavier Wilain</b><p><i>10.01.2017</i><p>In SHMS Leysin, I am teaching Yield Management Strategies and …