Loni Overing

12 Flips | 2 Magazines | 1 Like | 3 Following | 27 Followers | @LoniOvering | Keep up with Loni Overing on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Loni Overing”

Escaping the Digital Media ‘Crap Trap’

Digital media companies are caught in the "crap trap," mass-producing trashy clickbait so they can claim huge audiences and often higher …

Media Industry

Instagram’s Eva Chen: ‘It’s Not a Numbers Game’

How can fashion brands excel on Instagram? BoF spoke to Eva Chen, Instagram’s head of fashion partnerships, to identify five principles.<p><b>PARIS, France</b> …

Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson

He did not blame the slew of new digital and social media agencies, saying they are "doing a really good job" of pushing their message to marketers, …

5 Ways To Use Twitter’s Direct Messages As A Small Business

You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you …

Social Media

How an 'oddball' team created one of Facebook's biggest threats to Google

Last quarter, 80% of company's $5.63 billion in ad revenue came from injecting a wide variety of different ad types amid the vacation pics, BuzzFeed quizzes, and political rants you see on your smartphone News Feed.<p>But the ads that Facebook makes money from don't just appear on Facebook (or …

Anti-ageing breakthrough as scientists find enzyme for youthful skin

Finding a way to restore the enzyme ‘mitochondrial complex II’ should reverse the damage caused by ageing, scientists believe<p>Powerful anti-ageing treatments which banish wrinkles for good are a step closer after scientists found the enzyme responsible for youthful skin<p>For the first time, scientists …

Newcastle University

Obama Moves To Close Gender Pay Gap With New Rules

On the seventh anniversary of the Lilly Ledbetter Fair Pay Act, the president said companies will soon have to report pay data based on gender, race, and ethnicity.<p>President Obama on Friday announced a series of actions his administration will take in an effort to close the gender pay gap.<p>Among the …

Snapchat has launched its very own political show

Snapchat debuted its first episode of ‘Good Luck America’ last night where viewers got to watch the company’s head of news, Peter Hamby, on the campaign trail in Iowa.<p>While Snapchat has done live stories for political events in the past, this is the first time it has curated its own show for the …

Wall Street

Strategies: Make your small business look big

Has a prospective client ever said your small business was too limited to serve their needs? Does your small business lack expertise in critical areas? There’s a way to add skills, size and strength without hiring a single employee. Join with others to form a “virtual company.”<p>What’s a virtual …

Want A High Performance Small Biz Sales Team? Learn Analytics Now

• 33% of high-performing small business service teams are already using predictive analytics.<br>• 34% percent of small business marketers identify as heavy tech adopters.<br>• Small business sales teams’ mobile app use will grow by 140% in the next two years.<br>• Growth in marketing automation among small businesses …

Small Business