Loic Verkeyn

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Great Virtual Reality Travel Experiences

Who says you can't see the world if you stay at home? While you can't <i>experience</i> the world, you sure can see it and have a decent simulation of lots …

What is VR? Virtual reality explained - Pocket-lint

Virtual reality, or VR, is the latest buzzword in the wonderful world of technology. Don't be fooled into thinking it is a new technology though, it …

How Brands Use Facebook 360 Video (And Why You Should Too)

As managing director of video marketing strategy agency, Hurricane, I have over 20 years’ experience creating engaging content, first for the BBC, …

In Retail, AR Is For Shoppers And VR Is For Business

In some of the coverage of augmented and virtual reality, it feels like there are efforts to make it a “versus”: AR vs. VR, like one has to win and the other has to lose. But even though the most basic fundamentals of the technologies are similar – a graphical overlay that is directed at a single …

Immersive Advertising: How Brands Are Using 360-Degree Video

In this era of digital media and mobile technology consumers aren’t just regularly exposed to advertising – they’re constantly bombarded by it. By …

Where in the Customer’s Journey is the Best Time to Incorporate VR?

Virtual reality is a growing industry, and it’s expected to become a $30 billion market by 2020. Many companies, including Ikea, McDonald’s, …