Loh Han Lin

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Why CMO Leadership Is Essential To Data-Driven Marketing

Today’s CMOs face a key leadership challenge as they shift their marketing organizations to take advantage of the data revolution. Social media, mobile devices, analytics and cloud computing are dramatically reshaping what is possible for the modern marketer. But getting your marketing team to take …

Advertising In 2020: The Industry's Key Players Weigh In With Divergent Strategies

Understanding changes in the advertising industry can be difficult, not because it is hard to analyze, but because there are so many distinct points of view. There are holding companies, creative agencies, digital agencies, media agencies, and public relations agencies that all aspire to lead …

The Top Companies Hiring In Marketing Right Now

Last week, Forbes reported on The Top Paying Companies For Marketing Professionals–a list that demonstrated that even in marketing, tech is the place to be. This week, we take a look at which companies are currently leading the hunt for the pitch men and women that turn their brands into household …

The One Thing You Need To Stop Doing To Become A Great Communicator

Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent New York. After being accused by the media of dodging questions, Kennedy agreed to a sit down interview. The result was disastrous. According to an article …

What Marketers Can Learn From Airbnb's Attempt To Rebrand

Marketers don’t cut people open, design cars that can crash, handle hazardous waste or fly into war zones. Relatively speaking, it’s a low-stakes profession. The job is varied and fast-paced, pays well, and has shorter hours than investment banking. All in all it’s a pretty good gig. Until you …

What Marketing Can Do For Hospitals

This article is by <i>Punam Anand Keller, the Charles Henry Jones Third Century Professor of Management at the Tuck School of Business at Dartmouth.</i><p>Remember when you first consulted Expedia or TripAdvisor to read reviews on hotels? It probably drastically changed the way you shopped for a place to …

The Crucial Fact Most Marketers Miss About Millennials: Big Changes for Gen Y Marketing

Picture your “typical” millennial. Young, tethered to social media, still living at home. New data reveals that not only is this picture wrong—it’s obsolete. The digitally native generation that helped elect Barack Obama, embraces equal marriage rights, and cares deeply about the environment is …

What CMOs Are Saying About The Future Of Their Relationships With Agencies

With Advertising Week about to kick off in New York, today’s Mad Men should become concerned about the state of their industry: The majority of clients, 62%, polled by my marketing consultancy Avidan Strategies admit that they now view agencies as suppliers, and that today’s relationships are no …