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Local Profile delivers compelling lifestyle and leadership content and experiences to an affluent, diverse and influential readership of Collin County and North Texas.

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Airplanes
Addison’s ‘Salute to Heroes’ Takes to Plano’s Skies with Rare, Vintage Aircraft
localprofile.com - Danny Gallagher
If you spotted a B-25 or a P-40 Warhawk hovering above Plano’s skies Friday afternoon, it wasn’t a hallucination brought on by an extended bout of …
9 hours ago
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Salad Recipes
What to Eat on Memorial Day 2020 in DFW
localprofile.com - Alexandra Cronin
On the last Monday of May, we take a break from our normal lives in order to mourn the military personnel who have died while serving in the United …
2 days ago
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Flute
McKinney Is Now Officially A Music-Friendly City
localprofile.com - Alexandra Cronin
On a normal Friday night, music fills the streets in and around downtown McKinney. A band might be playing at TUPPS Brewery or on The Sanctuary …
3 days ago
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Leadership
Local Leaders: Pivot From Difficult Positions Into Power
localprofile.com - Alexandra Cronin
Dr. Alicia Makaye believes that self-empowerment “starts with your mind.” Especially in a time where many people feel they have lost their power in …
4 days ago
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Japanese Food
Restaurants Getting Me Through Quarantine: Ebesu Sushi And Robata
localprofile.com - Alexandra Cronin
During the COVID-19 quarantine, restaurant owners have grappled with bleeding sales and limited food resources. Quarantine is easing slowly, but as …
4 days ago
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The Rise and Fall of McKinney City Council Member La’Shadion Shemwell
localprofile.com - Christian McPhate
La’Shadion Shemwell removed his glasses and wiped tears from his eyes. As McKinney’s District 1 council member, the 32-year-old Los Angeles native …
5 days ago
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Comedy
The Show Must Go Online: How The Comedy Arena Improvised During a Global Pandemic
localprofile.com - Danny Gallagher
It’s Friday and that means it’s showtime for The Comedy Arena, the downtown McKinney comedy club that houses stand-up showcases and the ComedySportz …
5 days ago
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Texas
Gov. Abbott Ushers In Phase 2 of Reopening Texas with Bars, Daycares, and Sports
localprofile.com - Alexandra Cronin
A week ago, the members of group Indivisible Austin laid out body bags in front of the Governor’s mansion in protest. According to NBC’s Austin …
6 days ago
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Dentistry
A Plano Dentist’s New Device Could Help Doctors Fight COVID-19
localprofile.com - Tyler Hicks
A week before Dr. Fred Rabinowitz reopened the doors of his Plano office, the dentist marshaled his staff through a walk-through of every possible …
May 18
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Texas
Texas Chefs and Musicians Host Virtual Concert to Benefit Restaurants During the Pandemic
localprofile.com - Alexandra Cronin
After walking the audience through the proper way to grill a ribeye, Chef Dean Fearing sits down in the comfort of his backyard and pulls out a …
May 18
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Law Enforcement
North Texas Law Enforcement Learn to Police a Pandemic
localprofile.com - Tyler Hicks
The 911 call came in on a rainy afternoon. The flustered caller told the operator what she knew: It was a group of people, primarily men, and they …
May 15
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Dallas Sports
Dallas Cowboys and Local Businesses to Help Give Out Food, Masks, and COVID Testing in Frisco
localprofile.com - Alexandra Cronin
At 3 a.m. today, Ram Mehta, owner of In-Fretta, was already awake, preparing the first of the 6,000 meals. By 9 a.m., volunteers began arriving to …
May 15
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What I Learned from Longtime Dallas Observer Columnist Jim Schutze
localprofile.com - Christian McPhate
It almost feels like former Dallas Observer columnist Jim Schutze is dead, considering all the outpouring of support he’s been receiving since he …
May 14
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Texas
Collin County Commissioners Fund COVID-19 Tests for Uninsured Residents
localprofile.com - Alexandra Cronin
At the May 11 Collin County commissioner’s meeting, the first order of business was the $171 million in COVID-19 funds that the federal government …
May 14
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Personal Branding
Local Leaders: How to Create Your Personal Brand and Experience Map
localprofile.com - Alexandra Cronin
Laura Valdez, of Mazda Financial Services, knows the value of a powerful, personal brand. In her experience, personal branding isn’t just a business …
May 14
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Frisco
Sadaf Haq is the first Muslim Woman to Run for Frisco City Council
localprofile.com - Annette Nevins
It’s a stressful time to be a candidate for city office, as Frisco Place 6 candidate Sadaf Haq can attest to. Up until cities and counties across the …
May 13
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Small Business
Frisco Mayor on COVID-19, Reopening Texas, and What The Pandemic is Teaching Us
localprofile.com - Audrey Henvey
In late March, as the COVID-19 pandemic continued to take a toll on the country, Business Insider announced that a study had identified Frisco as the …
May 13
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Taste of Addison 2020’s Cancellation Disappoints Guests and Addison Restaurants
localprofile.com - Alexandra Cronin
For three days every spring, Addison Circle Park is covered with tables and food stands, and on average 15,000 – 25,000 people show up. They come for …
May 13
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Donald Trump
President Trump Battles Reporters, Claims COVID-19 Testing Is the Best
localprofile.com - Christian McPhate
At a Monday afternoon press conference, President Donald Trump addressed a question that has been plaguing Gov. Greg Abbott and other Republican …
May 12
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Pandemics
Covid-19 Changed the Game for This Plano Café
localprofile.com - Audrey Henvey
My first visit with Friend & Foe Board Game Café was in mid-March with a group of friends. Our hangouts had usually consisted of either a movie night …
May 12
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Social Distancing
Kicking off Local Leadership Live Interview Series with Buzzballz CEO Merrilee Kick
localprofile.com - Local Profile
BuzzBallz CEO Merrilee Kick is someone who trusts her instincts. She’s also someone who is not afraid to jump. A former Plano ISD teacher, she …
May 11
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Albums
Plano Singer Pri Wants to Make Music That’s Honest About Love
localprofile.com - Danny Gallagher
Pop music will always be filled to the brim with vacuous, sappy stories about some idealized version of love that can never be obtained outside of a …
May 11
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Hair Care
“It’s Like a Dam Broke.” Local Hair Stylists Prepare for the Reopening Rush
localprofile.com - Alexandra Cronin
As salon owners prepare for the first day of work since the shelter-in-place began, May 8, they are sanitizing and changing the rules to fit a new …
May 8
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Employment
Fatboy USA CEO Discusses the Challenge of Keeping Customers, Employees Comfy During COVID-19
localprofile.com - Danny Gallagher
There wasn’t a single, sudden moment when Paula Masters, the chief executive officer of the Coppell-based bean bag company Fatboy USA, and her staff …
May 8
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Texas Mayors Unite to Demand More Federal Assistance to Combat COVID-19
localprofile.com - Christian McPhate
On Friday, 15 Texas mayors joined together in writing an open letter calling for more federal assistance in an unprecedented time when unemployment …
May 8
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Unemployment
Texas Hits 2,000 Percent Increase in Unemployment Claims During COVID-19 Outbreak
localprofile.com - Christian McPhate
Texas has experienced a 2,000 percent increase in unemployment claims since the coronavirus pandemic two months ago. That increase was noticed by …
May 8
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Greg Abbott
Gov. Greg Abbott Reverses Course and Eliminates Jail Threat From His Executive Orders
localprofile.com - Christian McPhate
To hell with it, Gov. Greg Abbott seemed to be saying when he announced Thursday that Texans can no longer be jailed for violating his COVID-19 …
May 8
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Mental Health
Plano Student Launches Fashion Company to Raise Awareness about Teenage Suicide
localprofile.com - Alex Gonzalez
As a 16-year-old sophmore at Clark High School, Arbaaz Karim is already too familiar with the mental health issues and alarming suicide rates that …
May 7
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Texas
Collin County Commissioners Discuss the State’s Takeover of COVID-19 Outbreak
localprofile.com - Alexandra Cronin
Near the end of the COVID-19 shelter-in-place orders, the county commissioners gather in a nearly empty room at the Collin County courthouse. The few …
May 7
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Greg Abbott
Gov. Greg Abbott Opens Hair Salons, Says “No” to Bars
localprofile.com - Christian McPhate
Bars will probably be the last business allowed to reopen in Texas. It’s no surprise. Texas has a complicated relationship with bar owners and liquor …
May 6