Lara Lobschat

593 Flips | 3 Magazines | 1 Like | 187 Followers | @Lobschat | Keep up with Lara Lobschat on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lara Lobschat”

Regelwerk: Google veröffentlicht sieben ethische Grundsätze für Künstliche Intelligenz

Für die Entwicklung und den Einsatz Künstlicher Intelligenz hat sich Google sieben ethische Grundsätze auferlegt. CEO Sundar Pichai veröffentlichte …

Wirtschaft

The Skills Marketers Need to Thrive in the Era of AI

Artificial intelligence has been a trending topic for quite some time, which comes as no surprise as the use of it is on the rise in every industry. …

Artificial Intelligence

Adweek

How Audience Targeting Is Changing in the Age of Digital Transformation

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to …

AI ripe for exploitation, experts warn

<b>Drones turned into missiles, fake videos manipulating public opinion and automated hacking are just three of the threats from artificial intelligence in the wrong hands, experts have said.</b><p>The Malicious Use of Artificial Intelligence report warns that AI is ripe for exploitation by rogue states, …

The Avoidable Mistakes Executives Continue to Make After a Data Breach

The past few years have taught us that companies <i>will</i> be breached and consumer data <i>will</i> be stolen. Last year was a record year for data breaches, and 2017, so far, has seen its fair share of high-profile cyberattacks. Still, top executives continue to stumble in the way they respond to an attack, …

Identity Theft

Why Major Advertisers Are Back on YouTube

Brand safety challenges tarnished YouTube for major advertisers last year, but the impact was short lived. Top brands have returned to the platform …

Advertising

Snickers Opened a Valentine’s Day Restaurant, Oublié, for Couples Who Forgot to Make Reservations

Sometimes, albeit rarely, it pays to forget it’s Valentine’s Day.<p>This was true for some lucky couples in London yesterday who had slacked off and …

Research: A Strong Privacy Policy Can Save Your Company Millions

Cyberattacks are on the rise, with over 1,000 data breaches occurring at U.S. organizations in 2016 alone, most often through hacking or external theft. And it isn’t only violated firms that are hurt by these incidents. Studying hundreds of data breaches, our research has found that they create …

Customers

Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry

Four years into creating an industry standard for viewability that was meant to assure advertisers humans are seeing their online ads, brands are …

Advertising Industry

Infographic: How Much Privacy People Will Give Up for Personalized Experiences

Consumers around the world get frustrated when brands fail to deliver relevant, tailored experiences, something they are increasingly demanding. …

Customer Experience

It’s all about ‘me’—how people are taking search personally

We turn to search across a range of moments to curate information on our behalf. Search trends and data show the intent behind search and how that is …

Mars marketing chief: ‘It’s probably never been a more challenging and disruptive time to be a marketer’

Marketers are currently experiencing one of their toughest environments ever because of the multiple options for communicating with consumers, …

The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change

Facebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and …

Social Media

Overcoming Mobile Measurement Challenges to Drive Sales Growth

Mobile has become an extension of consumers, and a critical tool in every marketer's toolkit. Google's Director of Marketing, Matt Lawson, sat down …

Brands Are Learning How to Master Push Notifications Like Publishers

On a typical morning, the first thing people do is check their phone and see a screen full of push notifications filled with breaking news, social …

Advertising Industry

Save the Banner, Ditch the Click

While<p>there are some standout exceptions, the banner ad has seen better days. Although it was once a bona fide breakthrough in marketing, issues like …

Advertising

‘It’s not just for banner ads anymore’: The New York Times is making all of its ads available programmatically

The New York Times is growing its programmatic business by allowing machines to sell its custom ad units.<p>In the third quarter, the Times began …

4 Micro-moment Trends for Digital Marketers

​Content brought to you by DAC Group<p>The digital landscape is always evolving, and as marketing professionals, that means we need to do the same. …

NBCU and Verizon Add AR and a Spot Thanking First Responders to Thanksgiving Parade Partnership

Verizon and NBCUniversal are teaming up again this year to livestream the Macy’s Thanksgiving Day Parade, in a partnership that also includes several …

Advertising Industry

What Brand Marketers Need to Know about Mobile Ad Fraud

Ad fraud remains a pernicious problem for marketers and the entire digital advertising ecosystem despite several worthy industry initiatives looking …

Advertising Industry

Hacking is inevitable, so it’s time to assume our data will be stolen

If recent hacking attacks such as the one at Equifax, which compromised personal data for about half of all Americans, have taught us anything, it’s that data breaches are a part of life. It’s time to plan for what happens after our data is stolen, according to Rahul Telang, professor of …

Identity Theft

Pay Per Click Costs More But Beats Banners on Conversion and ROI

<b>​​Oct. 31, 2017</b><p>As ad-blocking increases, paid search offers impressions consumers want to see<p>There are several digital ad platforms that were not …

Here’s the Big Mistake Most Attribution Companies Make When It Comes to Ad Fraud

As with all crimes, it is a truism that ad fraud will forever grow more sophisticated.<p>It’s also a truism that in order to keep up with any crime, you …

Advertising Industry

What Marketers Should Know About Facebook and Native Advertising

While Facebook’s owners have monetized the social network with great success (co-founder and CEO <b>Mark Zuckerberg</b>’s net worth jumped by $5 billion in …

Digital Advertising

Big Data Dining: Where Everybody Knows Your Name | Chicago magazine | December 2017

They find your photo online and study it so they’ll recognize you when you walk in the door. They Google you and check you out on LinkedIn, Facebook, …

Infographic: Shoppers Are Researching Online Before Buying In-store, and Vice Versa

A new study is shedding light on the shopping habits of consumers who research products online but then go to the store to buy them.<p>More than half of …

eCommerce

New Study Draws a Direct Connection Between Viewability and Success in Direct-Marketing Campaigns

Discussing the state of digital advertising inevitably brings up the term “viewability.” As big spenders like P&G and Unilever attempt to resolve …

Advertising Industry

Why You Need to Be Advertising on Amazon

Think about your most recent shopping experience. If you’re like most consumers, you probably did most of your research online. You may have checked …

eCommerce

It’s time to listen to the voice of the customer

Almost every major brand now has a Voice of the Customer (VoC) programme. And in recent years talk of CEM or VoC has increasingly been replaced with …