Lluis Melendez

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La evolución del plan de Marketing Farmacéutico

The importance of a successful pharma marketing strategy

Lessons from Storytelling: Make your customer the Hero of your Brand’s story

Think for a second about your favourite character from a book you’ve read or a film you’ve watched. Or maybe that favourite character is from a …

What's next in pharma marketing?

Pharma’s first-to-market advantage

What's the value of being first? Learn how the advantage of being first to bring a drug to market may be less than you think.<p><b>There has been</b> a …

Pharma Digital Marketing - 5 future trends

Digital Marketing within the Pharma Industry:<p>The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is to predict what will happen in 2015.<p>For years digital marketing was treated as a fifth wheel in pharma business. Whatever we say, the truth …