Liz Naidoo

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Short documentary explains how Netflix experiments on you

Just how in sync with your wants and needs is your Netflix account? If it takes you 20 minutes to find a mediocre movie, does it really know what you …

Beer Pong

What workers around the world do for lunch

What does a lunch break look like around the world? We asked people from across the globe how they take their midday meal.<p>There’s a lot to learn about a country’s work culture from how people take their lunch. But what does a lunch break look like around the world? We asked people from across the …

H&M Apologizes for Featuring Black Child in 'Coolest Monkey' Hoodie

Fashion retailer H&M apologized on Monday for featuring a black child modeling a hoodie with a “coolest monkey in the jungle” slogan, saying it …

How to Make a Good Romance Novel Cover

An exclusive first look at the cover for Julia Quinn's forthcoming book "The Other Miss Bridgerton" — and the author's explanation of how it came to …

Social Media has Become a Powerful Tool to Undermine Democracy

Remember the Arab Spring? Bliss it was in that dawn to be alive. But to be a social media activist was very heaven. Back then, social media platforms such as YouTube, Facebook and Twitter were hailed as vehicles for democratic uprisings. Enthusiasts gave TED talks and published in prominent foreign …

How P.T. Barnum pulled off one of the world’s biggest hoaxes

Twentieth Century Fox is shelling out $100 million to turn “The Greatest Showman” — the movie/musical starring Hugh Jackman as P.T. Barnum — into a …

15 PR, marketing and journalism pros to follow on Twitter

Twitter can be a great way to keep up with current news and industry best practices.<p>The platform can serve you best when you follow and interact with …

Pepsi Claws Its Way To Top Of Social Media, Lobster Helps

Pepsi got an unexpected social media bump this week when a fisherman from New Brunswick, Canada, pulled a lobster from the Atlantic Ocean that had …

6 Great Social Media Campaigns to Inspire your 2018 Marketing Strategy

Richard is part of the content team at Talkwalker and he seems to have been around for ages though nobody is sure for quite how long. He loves to …

Adidas kicks up language scrap with ‘unacceptable’ downplaying of French at Montreal store opening

MONTREAL – After lengthy renovations, management of Montreal’s downtown Adidas store planned to make a splash with its reopening Thursday. The …

Canada

'Dye your hair black!' – Is Japan against individuality?

In classrooms and corporations, young Japanese are forced to toe the line — but critics say it stifles individuality and initiative, while change …

Japan

The 51 best public-relations people in the tech industry in 2017

While the work of journalists who cover the tech industry is very visible, there's a harder-to-see side: the communications pros who help reporters tell all sides of a story.<p>The relationship between reporters and communications professionals is often cantankerous and adversarial. Some PR people …

Public Relations

Why Facts Don’t Change Our Minds

New discoveries about the human mind show the limitations of reason.<p>In 1975, researchers at Stanford invited a group of undergraduates to take part in a study about suicide. They were presented with pairs of suicide notes. In each pair, one note had been composed by a random individual, the other …

Critical Thinking

An Introduction to Hypothesis Testing

Hypothesis testing is a topic at the heart of statistics. This technique belongs to a realm known as inferential statistics. Researchers from all …

21 Must Read Books on Statistics

1. <b>All of Statistics: A Concise Course in Statistical Inference</b> by Larry Wasserman<p>2. <b>An Introduction to Statistical Learning: with Applications in R</b> by …

To Lead Across Cultures, Focus on Hierarchy and Decision Making

Cultural differences in leadership styles often create unexpected misunderstandings. Americans, for example, are used to thinking of the Japanese as hierarchical while considering themselves egalitarian. Yet the Japanese find Americans confusing to deal with. Although American bosses are outwardly …

Swimming Pools Are Exactly As Gross As You Think They Are

Swimming pools offer us a morbid choice: swim with bacteria or suffocate under clouds of chlorine.<p>By<p>Consider, for a moment. the public swimming pool. …

Dove’s ‘Real Beauty Bottles’ Seriously Backfired, And The Reactions Are Real(ly) Funny

Homer Simpson once described a woman as being like a refrigerator (“they’re about six feet tall, 300 pounds, they make ice…”) and a beer (“they smell good, they look good, you’d step over your own mother just to get one…”). But he’s wrong on both accounts: women are actually a lot like body wash …

Beauty

A New, More Rigorous Study Confirms: The More You Use Facebook, the Worse You Feel

The average Facebook user spends almost an hour on the site every day, according to data provided by the company last year. A Deloitte survey found that for many smartphone users, checking social media apps are the first thing they do in the morning – often before even getting out of bed. Of …

Social Media

Do Your Slides Pass the Glance Test?

An audience <i>can’t</i> listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, …

Visual Design

Case Study: Follow Dubious Orders or Speak Up?

At first, Susan Kim wasn’t sure whether she’d heard her new manager correctly. The phone line was relatively clear for a call between San Francisco and Seoul, but she still asked Sukbin Moon to repeat himself.<p>Mr. Moon (as Susan had been told to call him by her half-Korean father, Don) was the Seoul …

Innovative Companies Get Their Best Ideas from Academic Research — Here’s How They Do It

vincent tsui FOR HBR<p>Since World War II, the U.S. has been an innovation superpower. In virtually every advanced field, whether it’s information technology, biotechnology, agriculture, or renewable energy, America holds a leading position. Other nations may challenge in one field or another, but no …

9 principles of psychology for powerful marketing campaigns

<i>This article was originally published on PR Daily in February 2016.</i> <br>Marketers are in a new world.<p>They have to spend time learning the most current …

Marketing

What’s the Value of a Like?

Brands spend billions of dollars a year on elaborate efforts to establish and maintain a social media presence. Think of the live-streamed video of a man setting a world record by skydiving from 128,000 feet (Red Bull) and the strange tweets sent from a supposedly hacked Twitter account that in …

How One Brand Is Talking to CrossFitters Without Saying CrossFit

Reebok’s partnership with CrossFit prevents other brands from using the sport’s name in marketing. But the deal doesn’t prevent labels from talking …

Public Relations

Case Study: How Should an Understated Luxury Brand Compete Against Bling?

Wei Song noticed the fashion models first. Preening in chiffon-and-lace gowns, they flanked the entrance to Shanguang Jewelers’ flagship store on Nanjing Road. A vintage Eagle roadster was parked nearby, with a dozen well-heeled men and women clustered around it. Song could see many more people …

What Trump Understands About Using Social Media to Drive Attention

Throughout the recent U.S. presidential campaign, commentators of all political stripes urged Donald Trump to give his Twitter account a rest. He ignored them, bypassing mainstream media in favor of a technology that continued to deliver his provocative messages directly, frequently, at all hours, …

How Our Hotel Used Data to Make Our Laundry Service Glamorous

In early 2016 some numbers surfaced at a few of the Dorchester Collection’s luxury hotels that caught leadership’s attention: Complaints about our laundry service were on the rise, as was the cost of compensating guests for damage to their clothes.<p>One hotel had to replace a fabulously expensive …

How America Gave Up on Change

In his last book, economist Tyler Cowen wrote about how machine intelligence could change the world. In his new book, <i>The Complacent Class</i>, he writes about the forces that prevent change from happening. In particular, he argues that America has become more averse to change in recent decades, and …