Livia V. Segre

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7 Reasons to Consider Interactive Content in Your Marketing Strategy

Interactive content can deliver great results - here are some of the potential benefits.

Marketing Strategy

4 Tips for a Successful Content Strategy

As marketing evolves into a targeted, data-centric field, it's more important than ever to ensure that your content has a strong presence.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Many businesses, especially small businesses, struggle to keep their content marketing …


Why the Future of Humanity Depends on Good Stories

A wonderful thing happened recently: I decided to subscribe to the BBC Earth channel. Since then, I’ve scarcely watched anything else since. I’ve …

Email Marketing Automation Gives Creative Writers Something to Be Excited About

It’s four o’ clock on a Friday afternoon, and you’re an email specialist getting ready to pack up for the weekend. It’s already been a long week of …

The Source of Unlimited Content Ideas – Entrepreneur’s Handbook

An actionable way to cure “marketer’s block”<p>The first step to getting your market’s attention, is talking about what they care about — right?<p>Well, it</b> …

How to Effectively Brand Your Blog and See Results

98 Shares<p>What is more important– what you do or how others perceive what you do?<p>If you picked #2, you chose branding.<p>Perception is important in …


The Changing Content Preferences of B2B Buyers

B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent …

Web Design