Little Rabbit

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3 digital marketing strategies for making ads more relevant

Relevance. In digital marketing, it's what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral …

You Should Copy These Best Marketing Campaigns Of 2014

While big brands can accomplish a lot thanks to their big marketing dollars, the key to great marketing is to come up with compelling stories that establish a strong emotional connection with your brand. Luckily, small businesses have some of the greatest stories in the world available to share …

Marketing

10 Backpacking Gear Myths

It’s amazing how some backpacking gear myths persist, even when there’s ample evidence to the contrary. Here are my favorites.<p>1. Two people can fit …

Tent Footprints

Do I really need to buy a tent footprint? Or are the newer tents tough enough that you don't need one?<p>2<p>SHARES<p>Question:<p>Do I really need to buy a tent …

Why Saying This Four-Letter Word Can Transform Your Productivity

A neurochemical shift happens in your brain when you say “done” at the end of even the smallest tasks.<p>Perfectionists are often reminded that “done is better than perfect.” But it turns out there’s another reason we should all try to create more “done” moments in our workdays.<p>Saying the word <i>done</i> can …

'OMG, You'll Die If You Keep Running So Much!'

This plus other recent sensationalist fitness headlines have made us wonder where all the sane people have gone.<p>Last week, the <i>New York Times</i> fitness maven Gretchen Reynolds published an article titled “Slow Runners Come Out Ahead,” where she relayed the findings of a paper published this month in …

Running

What Does 'Employee Engagement' Mean?

I became an HR person in 1984. Back then people used to talk about ‘employee morale.’ Later, they came up with a new term: Employee Engagement. It means the employee’s connection to your mission. From the first time I heard that term, I was skeptical.<p>I worked with a lot of techies – engineers and …

Employee Engagement

The Simple Secret to Having a Clear Mind and Being Totally Present

Do you ever get so overwhelmed that it feels like your head will explode?<p>It’s like you’ve got way too much going on in your head. You’re mentally …

Productivity

5 Tech Trends That Will Hit Every Retail Store By 2020

Showrooming—the practice of shoppers using retail stores to discover products they’d like to buy, then completing their purchases online where they can find better deals—is often cited as a concern of physical retailers. With an enticing mix of low prices, breadth of selection, and convenience, …

eCommerce

12 Things Truly Confident People Do Differently

Confidence takes many forms, from the arrogance of Floyd Mayweather to the quiet self-assurance of Jane Goodall. True confidence—as opposed to the false confidence people project to mask their insecurities—has a look all its own.<p>When it comes to confidence, one thing is certain: truly confident …

Self-improvement

Mobile Ads Will Smash $100 Billion Mark Worldwide In 2016

It’s no secret that mobile devices are driving much of the growth in online advertising. Now it’s becoming more apparent just how far mobile advertising has come, and how fast.<p>In a new worldwide ad spending report out April 2, eMarketer predicts that global ad spending aimed at smartphones and …

Digital Advertising

From overweight and unhappy to awesome Internet guru

In 2005, Leo Babauta was 70 pounds overweight. He smoked cigarettes and ate junk food. He was disorganized and deeply in debt. Now, the father of six is trim, and runs triathlons and even ran a 50-mile ultra-marathon. He eats a vegan diet, cleared out clutter and his inbox, eliminated debt, saved …

Time I

How This Mom Feeds A Family Of 7 On $300 A Month

Could you feed your family on $10 a day?<p>It takes planning, discipline and a savvy kind of gamesmanship according to Jen Wallwork Dominguez, who has developed a meal plan that allows her to hit that budget for her family of seven.<p>A good sense of humor doesn’t hurt either: “My idea of being wealthy …

Healthy Eating

The Science Of Why You Should Spend Your Money On Experiences, Not Things

You don’t have infinite money. Spend it on stuff that research says makes you happy.<p>Most people are in the pursuit of happiness. There are economists who think happiness is the best indicator of the health of a society. We know that money can make you happier, though after your basic needs are met, …

Happiness

Amazon And IBM Just Kicked The Internet Of Things Into High Gear

The IoT or the “Internet Of Things” seems to be all the rage these days, from smart home automation and security devices, to connected, autonomous vehicles. However, what’s key about this new trend in technology is not only the ideas for better, smarter devices that are born from this growth …

Internet of Things

19 Thrilling Trails Guaranteed to Make Your Heart Race

These 19 hikes will raise your heart rate, take you to perilous heights, or bring you to awe-inspiring destinations.

How Humans Experience The World

What makes us who we are? What drives our behavior? These questions are key when we want to change a repeated and ineffective behavior pattern in either ourselves or in someone we care about.<p>Since behavior is driven by beliefs and identity, how do we change–or upgrade–both?<p>As a neuroscience-based …

Speed Of Light

One Simple Tool For Controlling Loudmouths In Your Team Meetings

Have you ever been in one of those team meetings, virtual or face-to-face, where a few big personalities just dominate the space? They usually talk louder than everyone else, and if the boss or team leader isn’t speaking, all you hear are their thoughts, their ideas, their yeas and their nays. The …

Leadership

Going Up? Elevator Scenes on ‘Mad Men’

In ‘Mad Men,’ dozens of key scenes on the ’60s-era ad-agency series have played out on elevators. For series creator Matthew Weiner, elevators are where time, physical space and tension get neatly compressed.<p>The first time Peggy Olson, a pivotal character in “Mad Men,” appears in the 2007 series …

Mad Men

Americans Burning Least Amount Of Gasoline In A Generation

Fascinating data released today indicate an encouraging trend in which it’s hard to see a downside – unless you’re in the energy or auto industries.<p>The University of Michigan’s Transportation Research Institute said average fuel consumption for U.S. drivers dropped in 2013 to the lowest level since …

General Motors

Mobile Ad Revenues Will Blow Past Desktop Ad Spending By Early Next Year

Ever since the iPhone kickstarted the mobile revolution, advertisers have been struggling to keep up with the massive changes in people’s online behavior. Despite the reality that people are now spending more time on their smartphones and tablets, the amount companies spend on mobile ads has …

Digital Advertising

Google should be terrified right now

Facebook is conducting an all-out assault on Google. It just launched embeddable videos and a new ad network. Those businesses will compete with YouTube and Google's DoubleClick display ad business.<p>Facebook has become a juggernaut in video lately, and this will only bolster its position. With its …

Facebook just made a big mobile adtech move against Google's DoubleClick

On the supply-side, where Facebook works with publishers to help them monetize their content using its data and adtech, the social network has just announced a new capability that further threatens Google's DoubleClick for publishers platform.<p>At its annual developers' conference F8 on Wednesday, …

The Work-Life Balance Lesson We Learn from Stephen King's Desk

<i>This article was co-authored with Jeff Goins.</i><p>Most of us struggle at some point to figure out our calling in life. We lose interest in our job, or get disillusioned with our career, and we wonder what work we were really meant to do. Jeff Goins once felt that way, but after he found his calling, his …

Stephen King

Today's Trending Articles on Digital Marketing and Media | eMarketer

eMarketer Podcast<p>How Today’s Young Adults Differ From Yesterday’s Mar 30<p>In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver …

Who Gave Jon Hamm Advice on Letting Go of Mad Men?

Jon Hamm has already admitted he got teary while filming the final episode of <i>Mad Men</i>, so it’s only natural the actor might hope to find comfort in …

TV

The 10 things in advertising you need to know today

<b>1. Here are all the brands that appear in the third season of "House of Cards."</b> There's a lot of product placement.<p><b>2. Meet the real Don Draper.</b> 101-year-old illustrator Mac Conner tells The Telegraph's Hermione Hoby about life as one of the original Mad Men on Madison Avenue<p><b>3. A Starbucks executive</b> …