Lisa Voltaire

12 Flips | 1 Magazine | 6 Following | @LisaVoltaire | Keep up with Lisa Voltaire on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lisa Voltaire”

New McDonald's campaign: http://j.mp/1qKNLmR

Nike Boosts Brazil’s Morale After World Cup by Looking Ahead to the Olympics

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports …

Best Practices: How to Make a Campaign Go Viral

Why did Newcastle Brown Ale began moving away from TV advertising last year?<p>"We just realized it was like pissing into the Grand Canyon," said Ted …

Messaging apps: the darkest of dark social

It seems counterintuitive that, given the media industry’s recent embrace of data science, a brand or publisher would spend too much time building a …

The latest tactics publishers use to get readers to stick around

Publishers are spending a lot of time trying to keep readers clicking.<p>One of the big challenges for publishers today is getting readers to not only …

Ads of the World™

Nobile Tribes - Sun<p>Creative Agency: Saatchi & Saatchi IS, Warsaw, Poland<p>2018 Clio Awards<p>Welcome to Clio Town<p>Deadline: April 20th<p>Highlight<p>Burning …

"A text message is an accident waiting to happen." http://adsoftheworld.com/media/print/fiat_y

Ad of the Day: ‘First Kiss’ Director Gets to Second Base With ‘Undress Me’ Sequel (SFW)

Who needs Tinder when Tatia Pilieva is making ads?<p>The director of Wren's super-viral "First Kiss" ad (86 million views to date) moves to the next …

Agencies Increase Focus on Cause Marketing

Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes customers care about. The …

Mobile Video Study Claims Better Performance Than TV

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads …

Ad of the Day: Ikea Drifts Between Dream and Nightmare in a Lofty Ode to Sleep

This gorgeous and unnerving gem from Ikea and Mother London is so ethereal it couldn't have been filmed in the real world, right? Wrong, …

General Electric’s First Snapchat Is One Small Step for Brand Kind

General Electric is blasting off on Snapchat.<p>The industrial giant is sending out fun drawings that depict space travel while hinting at a marketing …