Lisa Krauss

6 Flips | 2 Magazines | 7 Likes | @LisaKrauss2014 | Keep up with Lisa Krauss on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lisa Krauss”

4 Ways That Social Media Marketing Impacts Business

With the ongoing rise in social media usage and marketing on and through the platform, modern businesses are continually challenged to alter their …

Why Marketers Must Think 'Personalization'

Almost everyone is focused on content these days, creating, curating, and sharing large amounts of it on a daily basis. But how many are succeeding at creating truly engaging content for the masses? Very few. Many marketers might claim to produce terrific content, and maybe they are, but simply …

Why The Future Of Online Advertising Looks A Lot Like Television

Ever since the first display ads appeared on our computer screens some two decades ago, the Internet’s big promise over existing advertising has been the ability to target audiences more precisely and measure the impact of the ads.<p>That promise has partly come true, and it remains the key factor in …

Digital Advertising

Infographic: Women’s Media Consumption Habits

As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to …

Advertising - Oath

Oath surveyed 304 U.S. advertising decision makers for their thoughts on brand safety and uncovered the issue is only gaining importance.<p>The struggle …