Lisa Koba

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4 Fringe Marketing Ideas and What We Can Learn From Them

Marketing is a really intricate system of finding a niche audience and getting their attention. In the days when things were simpler when there were …

Researchers discovered a psychological trick that will help you stop procrastinating

The idea is that you'll get a thrill out of checking those individual items off your to-do list and, before you know it, you'll have completed the whole project.<p>The strategy is based on a study out of Pennsylvania State University. Researchers asked participants to pick up one of two buckets and …

Facebook just completely changed the way it charges advertisers — here's how people in the industry feel about it

From now on, advertisers who buy ads on a cost per click (or CPC) basis will only have to pay when users actually click a link to their brand's website or app. They will no longer have to pay when when the user likes, shares, or comments on the post.<p>The idea is that advertisers who care about link …

The only guide to Fall 2015 trends you’ll need

There’s nothing we look forward to more than a new season of trends – hello, new colour palettes, fabrics and fits! To help you build a standout fall …

21 time-management lessons everyone should learn in their 20s

You can waste a tremendous amount of time by trying to multitask or focusing too much on unimportant details.<p>Montreal-based designer and author Étienne Garbugli has struggled with all of that. As he's gotten older, he's learned how to manage his time and workload more effectively and has analyzed …

Time Management