Lisa Cotter

26 Flips | 6 Magazines | 2 Likes | 39 Following | @LisaCotter2017 | Keep up with Lisa Cotter on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lisa Cotter”

Every Marketing Tool You Need to Know in 2018

StartupStockPhotos / PixabayEvery marketer needs the right tools in order to succeed in running marketing campaigns.Good tools make your life easier, …

Marketing

3 Transitions Even the Best Leaders Struggle With

We love to read about the dynamics of success. We study it, celebrate it, and try to emulate how successful leaders rise to the top. I’m no different: I’ve spent my career helping executives succeed, either through coaching and development or assessments of their strengths and opportunity areas to …

Storytelling With Data: How To Communicate Visually And Effectively

While we all know that data is key to telling an impactful story, few understand how to use these points to spin meaningful tales that will resonate …

Why People Really Quit Their Jobs

People don’t quit a job, the saying goes — they quit a boss. We’ve heard it so many times that when we started tracking why employees leave Facebook, all bets were on managers. But our engagement survey results told a different story: When we wanted to keep people and they left anyway, it wasn’t …

Five Things To Remove From Your LinkedIn Profile -- Immediately

Dear Liz,<p>I have benefited so much from your fantastic career advice. I’ve been working on my LinkedIn profile this week. Can you please take a quick look at it and share your comments with me?<p>Thanks very much!<p>Yours,<p>Jeanette<p>Dear Jeanette,<p>Great job on your LinkedIn profile! My only suggestion is to …

To Handle Increased Stress, Build Your Resilience

Wherever you live or work, stress is on the rise. According to the International Labour Organization, workers in developed and developing countries are facing increasing strain at work. The onslaught of mounting stressors include global challenges, such as climate change, terrorism, and political …

6 Signs Of An Emotionally Intelligent Team

There are few things that hold a team back more than emotionally unintelligent team members, or what I like to refer to as “social hand grenades.” These are the people who you would send to a party if you wanted the party to end.<p>While decades of research highlights emotional intelligence as a …

Leadership

The Price Of Leadership

<i>Want to lead? Here’s the price you must pay.</i><p>We just named a new president to run Maddock Douglas, the innovation consultancy I founded 27 years ago. As you can imagine, finding the right person was difficult, but the decision was made easier because Maria, our new president, understands the …

Leadership

The Massive Personal Branding Mistake I Discovered From Studying 16,000 LinkedIn Profiles

Discover the 1 line of your LinkedIn profile that must be pitch perfect in order to ensure your chances of success on the platform.<p>I had no idea I was connected to such virtual greatness over on LinkedIn.<p>Having recently spent a few days sorting through and organizing my 16,753 LinkedIn connections, …

50 Work-From-Home Jobs Paying as Much or a Lot More Than the Average American Salary

The money can be pretty good but you're on your own. For some people that's the best part.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There was a time when working from home was a pipe dream. Thanks to technology like Slack, there’s been a surge of legit jobs you can do from …

Small Business

This PR Guru Says When It Comes to Social Media, Stop Doing These 5 Things Right Now

Jessica Abo sits down with the founder of MB Social to get tips on you can help your brand break through all of the noise online.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Mimi Banks decided to open her own boutique, full-service social media agency after spending years working in …

Social Media

50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns

Need some ideas for improving your cold email response rates? Here are over 50 different split test ideas you can implement!<p>There are two rules when …

Step by Step Process to Find Anyone’s Email Address

We pitch <i>over</i> 5,000 reporters, journalists and bloggers <b>each month</b> for clients.Our data shows <b>personalized</b> emails have a <b>3x response and success …

Google Search

Everyone Should Have a Side Hustle. Here Are 5 Reasons Why

If you don't have your own business or side hustle, you're missing out on these in-demand skills and stagnating your career success.<p>Being an entrepreneur is really hard. You have to be self-motivated. You are constantly in impossible situations with no right answers, and most days, you are on an …

Entrepreneurship

How to Network on Social Media and Massively Grow Your Brand

Quit wasting your time on outdated networking tactics. Here's how to network on social media and massively grow your brand.<p>Let's face it. As an entrepreneur or small business owner, networking isn't always at the top of the to-do list. Between meetings, calls, and other daily essentials, it can …

Why Your Job Search Rejection Is Actually A Good Thing

Recently, a gainfully-employed friend was recounting her job hunting frustration. While typical job seeker complaints tend to center around sending applications into the ether and hearing nothing in response or tales of companies looking to get elite talent for bargain basement salaries, her …

Employment

Turn Those Upset Customers Around: Best Practices For Customer Service Recovery

“Go with your gut” is not an approach that works all that well when trying to improve the situation for customers who are upset. Better is to moderate the edges of our human instincts with what has, over time, proven to work in these situations; for example, getting past the tendency of …

7 signs you aren't managing your time effectively

Time and calendar management can influence all aspects of your life. It's important to be on the lookout for the following seven signs that things may not be going as well as you think.<p>Once you become an effective manager of your schedule you won't just become a time and calendar boss. You will …

Flickr

4 Signs That Bosses Are Really Bullies

Our current political climate is such that every day we become more confused about what leadership really means, how to detect true leadership when we see it, and how to project it when we have it. For many, being a leader means assuming a role that entitles you to the authority to be an …

How to Authentically Engage with Your Customers in 3 Steps

No matter the industry, getting to know your audience in an authentic way is more important than ever.<p>You've heard it before- business is all about relationships. No matter your specific industry or niche, getting up-close-and-personal with your audience in an authentic way is more important than …

Want to Get Ahead at Work? Embrace This Excruciating Task

One of the most difficult tasks in your working career can also become one of the most fruitful.<p>What's the hardest emotional labor you perform at …

How to Get a Job You're Not Qualified For

Just because you're not right on paper does not mean you won't get hired.<p>Sometimes people take themselves out of the running for a job before they …

To Be Successful, Be Patient With Your Imperfections

Mistakes are a part of life.<p>This story originally appeared on Lewis Howes<p>It’s true. It’s OK to make mistakes.<p>Even though I’m learning and growing daily, life is still challenging. The more I learn, grow and become better, new challenges present themselves to me.<p>I am learning, over and over again, …

Self-improvement

10 rookie mistakes too many first-time homebuyers make

A Summer Reading List For Marketers: Recommendations From CEOs And CMOs

What marketing books do CEOs, Presidents, and CMOs recommend reading? To find out, I reached out to a few from different industries. Last week, I shared a list of recommendations about leadership, performance, and business management (see here for the list). Below, I share a list of …

Marketing

8 Free Content Marketing Tools You Should Be Using

With the help of these tools, you'll be on your way to executing a solid plan to engage audiences and build influence -- all without spending an extra penny from your budget.<p>When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, …