Lionel Valdellon

1,386 Flips | 12 Magazines | 76 Likes | 74 Following | 380 Followers | @LionelValdellon | Content marketer. Electronic musician. Composer. Writer. http://writerlionel.wordpress.com

55+ WordPress Tools Recommend by Expert Bloggers

There are a million and one blogging tools to help you get the job done more effectively, and if you run a WordPress site, there’s certainly no …

Google Analytics

How Hotstar Scaled User Engagement to Lead the Media and OTT App Market

Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few years. …

Psychographic Segmentation: A Definitive Guide [Infographic]

There are certain characteristics and psychological qualities that make you, you.<p>Psychographic segmentation capitalizes on this by dividing customers …

Marketing

Onboarding Emails: Best Practices for Increasing Initial App Retention

<i>“Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked</i> …

Marketing

8 Blips, Tricks, And Stellar Trello Tips To Try This Week

So you bought a ghost town

Who is paying $12 million for an abandoned town? We found out.<p>The first thing John Voight (not the actor) wanted me to know about his home of …

Real Estate

Actionable Funnels: Advanced Micro-Segmentation and Engagement for Improved Conversions

How many users who added an item to their cart completed their purchase? How many users who started the sign-up process finished it? Where in the …

App Retention Stats

Mobile app retention continues to plague mobile marketing teams, with the large majority of users abandoning applications within the first month of …

Apps

Top Productivity Tools for Bloggers

We’re all blessed with the same amount of hours in each day. It’s just that some of us seem to make more out of our time than others. This is the …

Project Management

What CMOs Want: The Mobile Marketing Metrics Executives Actually Care About

Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics, content marketing …

Marketing

2018 Benchmarks for Travel Apps: Where Does Your App Stand?

You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through rate — twice your daily …

It's Time for an RSS Revival

The modern web contains no shortage of horrors, from ubiquitous ad trackers to all-consuming platforms to YouTube comments, generally. Unfortunately, …

Social Media

What are Push Notifications? New Data and Guide | CleverTap

If you have a smartphone you have almost certainly seen a push notification. It might surprise you to learn that the average smartphone in the US …

iOS Programming

Instantly Improve Your Writing with These 11 Editing Tools

For most writers, editing is a chore—but that goes double for novelists. After you’ve spent weeks, months, or even years writing a novel, it’s hard …

Creative Writing

The Peacock in Menlo Park: On Open Offices and Signaling Theory

<b>An Open Discussion</b>A couple weeks ago, I wrote about a new study that took a careful look at interactions in an open office. It found, contrary to …

Silicon Valley

How to Build a Content Marketing flywheel for SaaS startups

Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight.<p>In 2006, Princeton graduate Aaron faced …

Marketing

Timing is Everything: Personalized Send Times powered by Machine Learning

Do you often wonder when is the best time to send your campaigns?<p>Your users are spread across geographies and they have unique usage patterns. Some …

Machine Learning

Why Mobile Marketers Need to Learn Machine Learning Basics

Ever wonder how Gmail or even Outlook knows when an email is spam? How does it automatically categorize messages as worth trashing?Or how does Amazon …

Machine Learning

2018 Report: Data-Backed Secrets of Winning Push Notification Campaigns

The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being bombarded by more and more …

Apps

The Importance of Correlation vs Causation in Mobile Analytics

As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps or uninstall them. Which is why we …

App Store

Did you know that about 90% of apps in stores are zombie apps?

Applications have become a fundamental part of our lives and no one would know how to work the same without many of them, just as we would not do …

Apps

The 2018 Document Market Landscape

To get a bird’s eye view of the document market, we decided to create a landscape that included as many tools as we could find along with the core …

Note-Taking

New Google Ads Integration: Drive Conversions with Remarketing

Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new pair of shades. You browse a few sites and a cool pair …

AdWords

FIFA and IPL 2018: Recalibrating Our Architecture for Scalability

What a fantastic summer for sports fans! Between the Indian Premier League (IPL) cricket season and the FIFA World Cup, countless hours of riveting …

Databases

The open-plan office is a terrible, horrible, no good, very bad idea

Not because there aren’t people who actually enjoy working in an open office, there are. Quite a few, actually. But they’re in the distinct minority. …

OpenOffice

How CleverTap Scaled Its Customer Success Team to Delight Customers In 100+ Countries | CleverTap

<b>We Established a Company-wide Culture of Customer Success</b><br>Shep Hyken says, <i>“Customer service is not a department. It is a philosophy to be embraced by</i> …

Smart influencers give their best email management tips, tools, and hacks

As the editor of The Gmail Genius, a monthly newsletter to help users get the most out of Gmail, I’ve gotten to peek into the deepest recesses of one …

Understanding Permissions in the Android World

The official meaning of the word permission means allowing someone to do a particular thing – it is consent or authorization given to perform any …

How to Have the Most Productive Writing Week of Your Life

'Nature Refused to Take This Burger.' Man Selling a 6-Year-Old McDonald's Cheeseburger Has Learned a Lot

On June 7, 2012 a local farmer in Ontario, Canada, started the ultimate fast food experiment to test the age old rumors that McDonald’s products …