Don't you wish you could be as lucky as Mark Zuckerberg or Elon Musk, who always seem to be in the right place at the right time for their business ideas to thrive? After many years of working in large
The 4 Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4 Ps encourages a focus on Product, Promotion
This story originally appeared on Buffer You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even
Opinions expressed by Entrepreneur contributors are their own. When your business first launches, it’s important to build a good foundation for growth. You need to make your business visible, start attracting
If your organisational culture has these five characteristics, all attempts to implement strategic change will likely be doomed. It’s no longer a secret that most companies struggle with strategy execution.
The world's economy has been shattered. It's a veritable world crisis. Small companies and large, and the consumers who buy from them, are trying to navigate their way through a crisis of confidence in
When the Miss America Pageant was slapped with a three million dollar lawsuit for disqualifying women who were "too old" to hold the title, the company was faced with a dilemma that is common for many
In a recent article, Paul Leinwand, Cesare Mainardi, and Art Kleiner presented some survey findings underscoring the well-established fact that few leaders (only 8%, according to their study) are good
It turns out that our brains haven't evolved enough to keep up with our 24/7, always connected society. According to Bob Nease, former Chief Scientist at Express Scripts, our brains are stuck, evolutionarily,
Spare a compassionate thought for the procurement function. At the end of 2014, I wrote here on Forbes, ”Chief Procurement Officer (CPO) may not be the best role to opt for at the moment, at any publicly
This story originally appeared on KISSmetrics Studies show that “both companies and agency clients have a greater focus on customer acquisition than retention.” Some SaaS businesses waste time and money
What does it actually take for business strategy and marketing strategy to get along? Why do the two so often seem estranged, careening toward irreconcilable differences? Even in an organization focused
This story originally appeared on JamesClear.com Sun Tzu was a legendary military strategist in ancient China and he is the author of the famous book, The Art of War. He was a master of “soft power” and
CESARE R. MAINARDI: Another day, another headline about a major company in trouble. Wal-Mart closes 269 stores. Twitter stock hits an all-time low. When crisis strikes, leaders are often quick to blame
Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly's book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W.
As the saying goes, "If you fail to plan, you are planning to fail." When it comes to creating and implementing a marketing strategy for small business owners like myself, this couldn't be any more true.
Paul Leinwand, co-author of the book Strategy That Works, explains how successful companies solve this thorny problem. Download this podcast SARAH GREEN CARMICHAEL: Welcome to the HBR IdeaCast from Harvard
As much as I enjoy teaching, it isn't what I see myself doing ten years into the future. It's been more than three years since I've contemplated planning an exit strategy that will bring me closer to I
The best boss I ever had gave me this advice: "She with a plan wins." And I never forgot that - it reinforced what I thought I knew and gave me confidence to always ask people where they were headed. was
"Strategy without execution is meaningless. Execution without engagement is impossible."-- Me Sounds pretty profound, doesn't it? When you read the words, and look closely at their meaning, they're so
We have all seen or heard of high-profile cases where M&A deals didn’t work out. AOL–Time Warner, HP-Compaq, Quaker-Snapple — these are just some of the big ones. An analysis of 2,500 such deals by our
Few areas of business attract as much attention as new ventures, and few aspects of new-venture creation attract as much attention as the business plan. Countless books and articles in the popular press
Business people and business theorists love to draw distinctions between management and leadership. They tell us that “managers do things right; leaders do the right thing” and “management is administration,
Mention the word “plan” to most managers and the image that springs to their minds might well be a travel plan. Drawn up by travel agents, these lay out in clear and certain terms the sequence of your