Lionel Lim

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7 Ways to Work Smarter and Improve Your Luck in Business | Inc.com

Don't you wish you could be as lucky as Mark Zuckerberg or Elon Musk, who always seem to be in the right place at the right time for their business ideas to thrive?<p>After many years of working in large companies as well as small, and watching the people that succeed, I'm convinced that luck has very …

Self-improvement

Why the 4 Ps of Marketing Might Be Outdated

The 4 Ps of marketing have been used for decades. But for modern B2B companies, they may be an outdated model.<p>The 4 Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4 Ps encourages a focus …

6 Proven Strategies for Successfully Promoting Content Across Social Media

This story originally appeared on Buffer<p>You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create.<p>All you have to do is queue it up in Buffer …

4 Principles of Marketing Strategy | Brian Tracy

Marketing Strategy

ECON 125 | Lecture 24: Michael Porter - Strategy

Harvard

The Scientific Marketing Strategy Behind Exponential Growth

Raise your hand if you’ve ever read an amazing marketing guide, tried to implement it, and failed to replicate the same level of success outlined in …

Marketing

What is Strategy?

You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When your business first launches, it’s important to build a good foundation for growth. You need to make your business visible, start attracting a first round of customers, and start creating a reputation that will carry your brand …

Five Reasons Most Companies Fail at Strategy Execution

<i>If your organisational culture has these five characteristics, all attempts to implement strategic change will likely be doomed.</i><p>It’s no longer a secret that most companies <b>struggle with strategy execution</b>. McKinsey research tells us, for example, that 70 percent of <b>change efforts fall short</b> of …

Leadership

The Most Potent Growth Strategy of All

The most potent growth strategy of all is not the one that focuses on simply growing your business; it's the one that also aims to grow the entire economy.<p>The world's economy has been shattered. It's a veritable world crisis. Small companies and large, and the consumers who buy from them, are …

3 Strategies for Avoiding Contract Disputes | Inc.com

When the Miss America Pageant was slapped with a three million dollar lawsuit for disqualifying women who were "too old" to hold the title, the company was faced with a dilemma that is common for many businesses: a contract dispute.<p>The contract clearly said contestants had to be "17-24", but did it …

Blockchain

Strategy and Execution Are the Same Thing

In a recent article, Paul Leinwand, Cesare Mainardi, and Art Kleiner presented some survey findings underscoring the well-established fact that few leaders (only 8%, according to their study) are good at both creating good strategies and putting them into practice. But they seemed to almost …

7 Strategies to Get What You Really Want | Inc.com

It turns out that our brains haven't evolved enough to keep up with our 24/7, always connected society. According to Bob Nease, former Chief Scientist at Express Scripts, our brains are stuck, evolutionarily, in the past. And this makes it difficult for us to choose to take action when pursuing …

Framing

Procurement: Delivering 'Strategy' Without Defining It First?

Spare a compassionate thought for the procurement function. At the end of 2014, I wrote here on Forbes, ”Chief Procurement Officer (CPO) may not be the best role to opt for at the moment, at any publicly listed company.” It doesn’t look as if their prospects for a good night’s sleep have improved …

Digital Transformation

4 Simple Ways to Boost Your Customer Acquisition Strategy

This story originally appeared on KISSmetrics<p>Studies show that “both companies and agency clients have a greater focus on customer acquisition than retention.”<p>Some SaaS businesses waste time and money by focusing on quick fixes. But your company can acquire more customers with limited resources by …

Should Business Strategy And Marketing Strategy Sleep In Separate Beds?

What does it actually take for business strategy and marketing strategy to get along?<p>Why do the two so often seem estranged, careening toward irreconcilable differences?<p>Even in an organization focused on weaving business strategy and marketing strategy together, the relationship can be awkward.<p>One …

Marketing

Lessons From Sun Tzu: How to Use Military Strategy to Build Better Habits

This story originally appeared on JamesClear.com<p>Sun Tzu was a legendary military strategist in ancient China and he is the author of the famous book, <i>The Art of War</i>. He was a master of “soft power” and the father of “agile warfare.” Whenever possible, he preferred to win without fighting or, at the …

How CEOs Get Strategy All Wrong (and How They Can Get It Right)

CESARE R. MAINARDI: Another day, another headline about a major company in trouble. Wal-Mart closes 269 stores. Twitter stock hits an all-time low. When crisis strikes, leaders are often quick to blame things not in their control—a sagging market, new regulations, upstart competitors or …

Leadership

Planning Your Mobile Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Robert W. Bly's book</i> <i>The Marketing Plan Handbook</i><i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes<p><i>Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his</i> …

5 Steps to a Killer Small Business Marketing Strategy

<i>By Peter Daisyme</i><p>As the saying goes, "If you fail to plan, you are planning to fail." When it comes to creating and implementing a marketing strategy for small business owners like myself, this couldn't be any more true. When I first launched my company, I had daily fires to put out, and I found it …

Closing the Strategy-Execution Gap

<b>Paul Leinwand,</b> co-author of the book <i>Strategy That Works,</i> explains how successful companies solve this thorny problem.<p>Download this podcast<p>SARAH GREEN CARMICHAEL: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Sarah Green Carmichael. Today I’m talking with Paul Leinwand, co-author of …

Top 6 Things to Know about Having an Exit Strategy

As much as I enjoy teaching, it isn't what I see myself doing ten years into the future. It's been more than three years since I've contemplated planning an exit strategy that will bring me closer to where I want to be as a copywriter, speaker and author. But the truth is, I didn't see myself doing …

Entrepreneurship

Ask These 3 Questions to Build a Brilliant Business Strategy

Your goals are not as far off as you might think -- if you have a business plan to get there.<p>The best boss I ever had gave me this advice: "She with a plan wins." And I never forgot that - it reinforced what I thought I knew and gave me confidence to always ask people where they were headed.<p>She was …

10 Strategy Questions Smart Leaders Ask Themselves Every Day | Inc.com

<i>"Strategy without execution is meaningless. Execution without engagement is impossible."-- Me</i><p>Sounds pretty profound, doesn't it? When you read the words, and look closely at their meaning, they're so true. Think about it... if you have a strategy and you don't execute on it, who cares that you even …

Business Strategy

Todd Zenger on his book, "Beyond Competitive Advantage"

So Many M&A Deals Fail Because Companies Overlook This Simple Strategy

We have all seen or heard of high-profile cases where M&A deals didn’t work out. AOL–Time Warner, HP-Compaq, Quaker-Snapple — these are just some of the big ones. An analysis of 2,500 such deals by our firm shows that more than 60% of them destroy shareholder value. Perhaps such deals should come …

How to Write a Great Business Plan

Few areas of business attract as much attention as new ventures, and few aspects of new-venture creation attract as much attention as the business plan. Countless books and articles in the popular press dissect the topic. A growing number of annual business-plan contests are springing up across the …

Do Managers and Leaders Really Do Different Things?

Business people and business theorists love to draw distinctions between management and leadership. They tell us that “managers do things right; leaders do the right thing” and “management is administration, but leadership is innovation.”<p>Management, we seem to think, is what we <i>need</i> to do, but …

Strategic Plans Are Less Important than Strategic Planning

Mention the word “plan” to most managers and the image that springs to their minds might well be a travel plan. Drawn up by travel agents, these lay out in clear and certain terms the sequence of your trip and what to expect when, specifying: where you’re going from, your destination, where you’ll …