Lindsay De Langhe

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Virtual Reality is the Future of Marketing

Virtual Reality (VR) has taken a prominent place over the past few years redefining the way we are experiencing the things that we see. Technological …

Ikea Is Stepping Into Virtual Reality by Creating a Game for New Store Openings – Adweek

Having already entered augmented reality, Ikea is now exploring a way for shoppers to learn more about its products in virtual reality.<p>Working with …

5 impacts of virtual reality in marketing

What comes in your mind by the mention of the term ‘virtual reality’? Most people will conceive it to be either a film or a game set. However, Virtual reality (VR) is an artificially generated environment by a 3D computer program and then presented to its user in a manner that simulates reality, …

Why Should You Care About Virtual Reality In Marketing?

Technological innovations continue to impact digital marketing, and one of the most intriguing tools to enter the landscape in the past few years is virtual reality (VR).<p>VR refers to an artificial, computer-generated environment that uses high-end graphics, as well as audio and aural sensations, to …

Five Reasons Why Virtual Reality Is Becoming Mainstream For Marketers

Have you ever experienced virtual reality (VR)? No doubt this technology is worth trying and is leaving an impression on the roads of marketing. VR has undoubtedly been in the developmental phase for years but has now become mainstream for marketers.<p>With an emergence of technology like Samsung Gear …

How Marketers Can Create Engaging Customer Experiences With Virtual Reality

Virtual reality is a hot topic in marketing. New advances allow consumers to buy a few accessories and turn their smartphones into virtual reality screens, which has marketers excited to turn this new immersive technology into a revenue-generating tool.<p>While virtual reality (VR) offers a lot of …

Here's the Secret to a Successful Marketing or Networking Event

Getting in the same room with 10, or 10,000, of your best customers is a big challenge that you can manage with a host of specialized apps and services.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether it's a customer meeting, an industry conference or an employee celebration, …

Event Planning