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Executive Engagement: Building Top-Floor Content for C-Suites

Image via BigStockPhoto.com<p>C-suite executives are a coveted audience for any content marketer. In some ways, approaching a C-level audience is much …

How to Measure and Track Your Brand Awareness

The purpose of any branding campaign is to raise the awareness of a business, cause, product, or idea. While it's incredibly important to pursue …

10 Ridiculously Simple Business Tips That Will Help You Beat Your Competition

Business can be brutal because… well, that’s business!<p>For every success you have in growing your market share, another business or other businesses …

10 Ways to Optimize Your Emails for Better Engagement [Infographic]

Read through some email marketing stats that reveal more about open rates, conversions, and other fascinating data.

How To Scale Your Brand’s Online Engagement Through Instagram Marketing

With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands. Like Facebook and Twitter, …

IBM To Acquire Silverpop To Help Marketers Deliver Personalized Customer Engagements

ARMONK, N.Y., April 10, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software …

Customer Experience

The Market To Build A Wearable Apps Platform Is Apple's Or Google's To Take

Why are there so few wearable apps?<p>In large part, this is the result of a highly fragmented developer environment. Aside from Pebble's app market, which has an impressive 1,000 apps, many other devices have less than 100 apps available. The Gear has around 70 apps available.<p>That's why a new report …

How to Increase Productivity, Motivation and Engagement From Your Top Employees

This story originally appeared on Personal Branding Blog<p><i>“Simplifying organizations is the groundwork for competitive advantage” -</i>- Yves Morieux, senior partner and managing director in BCG’s Paris office. (He is an expert in corporate transformation)<p>Despite breathtaking advances in communication …

Employee Engagement

From freshers to focus groups: how universities are learning to advertise

Fifty-five teenagers scattered across the country are currently under the microscope of an advertising agency. They are being watched, regularly grilled and invited to share their thoughts, emotions and even photographs on a private web portal as they move through the last two years at school.<p>But …

How Lennox Figured Out One of the Toughest Jobs in Advertising

Marketing’s not an easy thing for any company, but some brands have it tougher than others. Case in point: our friends in the heating, ventilation …

Agency’s Ice-Cold Prank Turns DHL’s Rivals Into DHL Advertisers

Some evil genius of an agency is getting global buzz for delivery service DHL with a endearingly cold prank on the brand's rivals. There's just one …

Twitter's mobile ad space is worth $230 million to advertising giant Omnicom

<i>[Correction: An earlier version of this story incorrectly stated that Omnicom Group and Publicis Group were planning to merge. The two companies called off the merger May 8. We regret the error.]</i><p>Advertisers have steadily become more engaged with Twitter as social and mobile advertising has …

Nike’s ‘Just Do It,’ the Last Great Advertising Slogan, Turns 25

Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history.<p>Yes, other …

Instagram-Omnicom Deal Signals the Future of Digital Advertising

The Omnicom Group’s $40 million pact with Instagram, as reported by Adweek last week, reinvigorated excitement about the marketing potential of …

My Wife Doesn’t ‘Get How It Is in Advertising’

Remember the whole Magnolia cupcake thing?<p>At some point in the waning years of the 20th century, a little bakery opened in the West Village, and …