Lim Chin Heng

18 Flips | 1 Magazine | 3 Likes | 1 Following | 4 Followers | @LimChinHeng | Keep up with Lim Chin Heng on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lim Chin Heng”

The Top 10 Pricing Mistakes Companies Are Making

<b>Editor’s note:</b> <i>Per Sjofors is CEO of Stratinis.</i><p>Price strategy is emerging as a critical path for companies to increase their competitive advantage and bottom line. Many companies have spent years achieving gains through cost cutting, outsourcing, process re-engineering and adoption of innovative …

7 Ways to Shift Your Perspective About the Dreaded 'No' in Sales

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s an old saying: The strongest fish is the one that swims upstream.<p>When you're rejected in a business context, it can feel as if things have come to a complete halt. But in reality these rejections give you something to push …

5 Sales Manager Interview Questions (And The Answers You Want To Hear)

Want better job interview questions for your next sales manager? Below are five questions hiring managers should ask more often, including some of the answers you’ll want to hear from qualified candidates.<p><b>1. Is cold calling dead?</b><p>Some interviewees may get defensive, or think this is a trick …

Escalate Revenue and Growth With These 5 Strategies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Success is dependent on growth, and while we all strive for success, many entrepreneurs experience very little growth in their business.<p>With the right strategies and plan, revenue and growth can be escalated. Here are five tips that can …

What to Do When the Customer Is Wrong

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every business owner has heard the mantra “the customer is always right.” While that’s true to the extent that customers usually know what they want, it doesn’t mean that you’re always going to be able to give them what they want.<p>If a …

Dear Entrepreneur, You're Telling the Wrong Story

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How many times have you been told by a marketer that your company’s marketing strategy must include storytelling? One of the recent trends in marketing is for companies to “tell their story.”<p>While there is nothing wrong with telling your …

The 5 Myths of Mastering Profit Margins

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Obviously, every organization wants to increase profit margins because there is a direct impact on the bottom line, but there are five myths that we need to dispel in order to truly master margins.<p>Don't fall for these five myths:<p>…

Small Business

Develop an Effective Marketing Plan by Answering 3 Questions

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Essentially every company, from the smallest startup to the largest multinational corporation, is revenue dependent. Revenue is the lifeblood of business. Without it, no enterprise can survive.<p>It’s not surprising that entrepreneurs spend …

Ten questions to ask when pricing your product

Great products and services don't guarantee success. You also have to price them correctly, which requires knowing your customers well and what they're willing to pay, as well as what your competitors are charging. You also might consider market segmentation, product bundling, and both the tangible …

10 Surprising Pricing Strategies That Can Boost Sales

<i>Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Help Scout blog.</i><p>Utilizing smart pricing strategies when selling your wares—be they products, services or subscriptions—is a <i>must</i> if you want to succeed in a competitive marketplace.<p>The <b>worse</b> thing you can do …

How to Deal With Headache-Inducing Customers

This story originally appeared on Salesforce<p>All customers, even the angry ones, are relatively easy to deal with -- most of the time. As long as you show a genuine interest in helping them, the majority of people you do business with won’t waste their time making your life frustrating just for the …

Just Keeping Track of Key Measures Can Double Your Profits

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A study by Aberdeen Group found that companies using operational dashboards realized two times higher year-over-year net income growth and three times higher year-over-year sales growth than those who didn’t.<p>This magic “operational …

5 Things You Never Should Say to a Client

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The world of business can be tricky to navigate. Sure, you have a great product, but now you must procure and retain clients. And that can be like navigating a minefield. Each customer brings a different personality and expectations to …

10 Secrets to Building Trust and Credibility With Your Customers

This story originally appeared on Salesforce<p>If you want to build trust and credibility with your customers and hold on to them for life, follow these 10 important tips:<p><b>1. Avoid selling a solution that isn’t in the customer’s best interest.</b> Sometimes you just don’t have the right solution at the …

5 Simple Sales Lessons for Non-Salespeople

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Garrett Buhl Robinson is not your stereotypical salesperson. But he is one of the most effective salespeople I have ever come across.<p>Robinson is the author of three self-published books and, as any author will tell you, <i>writing</i> a book is …

10 Secrets From Leading Sales Execs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever wonder why some company’s sales programs are more successful than others?<p>During a recent forum at Emergence Capital that included Bill Binch, Marketo’s EVP of Worldwide Sales, followed by panels dedicated to sales efficiency and …

Strategies: How to keep the sales pipeline open

Good news: Business is booming at your small company.<p>Phones are ringing. Clients are calling. You've got more work than you can handle.<p>So you should take care of current customers and put marketing on a back burner until things slow down, right?<p>Sorry, now is not the time to relax because one day in …

7 Crucial Steps to Building a Champion Sales Team

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Joe runs a company with 19 salespeople, a mix of veterans and newcomers. Sales have been flat for the past 18 months even though the economy has improved. He is constantly making futile attempts to get his team to prospect more. Joe tries …