Lily Chen

35 Added | 9 Magazines | 4 Likes | 1 Follower | @LilyChen4iuq | Keep up with Lily Chen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lily Chen”

Top Upcoming Technologies That Will Change The World Of Content Marketing

January 25, 2016 | Filed under: Technology | Posted by: Konima Choudhary<p><b>NEW DELHI,Jayson DeMers :</b> Content marketers don’t have the luxury of …

Examining the Current State of Social Marketing (Infographic)

Social media may be an integrated and essential part of most marketing strategies, but measuring the return on the investment and taking action based …

Marketing

Twitter's darkest hour is now

In late October, after his first full quarter running Twitter as CEO, Jack Dorsey and his executive team just couldn't shut up about Twitter Moments, …

10 Content Marketing Trends That’ll Dominate 2016

One month into 2016 and we are already flooded with content on everything under the sun. Owing to the boom in startups who bank on growth hacking …

Kanye West wants to cover David Bowie – and there is no one more fitting

Maybe Kanye isn’t as talented as Bowie. Maybe his legacy won’t be as great. But he is the only mainstream star today taking the same kind of risks<p>And there it is. As sure as night follows day, the news that Kanye West is considering making an album of David Bowie covers and interpretations has …

Why You Should Focus On Trust, Not Traffic

One of the most intoxicating measurements in all of marketing is “web traffic.”<p>It’s measurable. It’s binary. We can actually do something to affect …

Marketing

9 Ways Blogging Can Feed Your Soul While Helping Your Business

A consistent, honest, trustworthy blog feeds personal mindfulness and business trust.<p>There are times when I ask myself why I write a weekly column, as I have for six years. Its a lot of work, after all, to add on top of running a company.<p>Well, I do it for the same reason I pursue entrepreneurship:<p>I …

Want to become a star blogger? Here's how to do it

Tailor social media to your readers, update your content regularly and avoid adverts to turn blogging into a career, advise our experts<p><b>What is the best way to publicise a blog?</b><p>It’s important to tailor social media platforms to your audience. “You need to identify which platform your readers are …

Money Making Techniques Through Bloggers Blog For The Newbies

Are you looking to make some extra cash? Well, with so many great free resources on the web, it is now easier to do that. One of my favorite …

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10 Reasons Why Influencer Marketing is the Next Big Thing

As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, …

Public Relations

10 of the latest surprising and revealing studies on social media

I love to see new stats and research about how to best share to social media.<p>If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too.<p>I’ve …

Extreme Sports

Native ads are replacing banner ads on mobile — and here’s why

<i>This sponsored post is produced in association with YeahMobi.</i><p>When was the last time you (purposely) tapped an ad on your phone? Probably never. That is the problem with banner ads. At best, mobile users simply ignore them. At worst, consumers get annoyed. In an effort to lift ad performance and …

Digital Advertising

Why Taylor Swift May Be Your Next Business Mentor

One of the most savvy and inspiring millennial entrepreneurs I’ve ever come across is also one of the most atypical for someone like me: Taylor Swift. Business leaders don’t usually look to starlets for lessons on entrepreneurship. However, over the years, Swift has demonstrated a deep …

Taylor Swift

5 Secrets to Starting a Successful Company on a Shoestring

Maybe you don't need VC funding after all.<p>How much money do you need to start a successful company? It might be less than you think. Some smart entrepreneurs are bypassing the whole venture capital world with its alphabet rounds of funding, opting instead to get their companies going on a …

Small Business

4 Steps to Being an Entrepreneur Without Quitting Your Job

Being entrepreneurial doesn't have to require enormous risk.<p>If you swivel your chair and can see everyone your business employs, then you all collectively are the company. But if you have a staff of more than 10, some semblance (or a lot of) organization structure, and some defined roles, then …

Entrepreneurship

Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills

Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads …

Advertising

16 Quotes About Happiness From Entrepreneurial Superstars

Boost your personal happiness with inspirational words of wisdom from successful entrepreneurs.<p>Starting and operating a business just might be the most challenging and stressful thing you ever do.<p>You know what else it is? Satisfying. Gratifying. Totally fulfilling. Incredibly rewarding.<p>But not all …

Entrepreneurship

The One Thing Gurus Always Get Wrong About Blogging

Starting a blog has never been easier and here is where to start a blog: Snapchat, Twitter, Facebook, Medium. Now, I know what you’re saying — “Those …

THE SILICON VALLEY 100: The most amazing and inspiring people in tech right now

After months of research and debate, Business Insider is proud to present the Silicon Valley 100, our annual list of the people who matter most in Silicon Valley.<p>To compile the list, we looked at who won big in the past year: star executives, industry-changing acquisitions, top VCs, promising …

Silicon Valley

Apple Just Signed a Major Deal for its New Music Service

Just days before its June 30 launch, Apple has signed on thousands of additional independent record labels to participate in its new Apple Music …

9 Mobile Marketing Trends Dominating 2015

Mobilegeddon is upon us.<p>Google’s latest algorithm update was all about mobile devices and how they handle search.<p>Basically, if you’re not mobile …

Marketing

This Site Is Running Facebook Ads About Creepy Facebook Ads

Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy …

Apple invented a new type of viral advertising that can track users in social media

This does <i>not</i> mean that Apple is going to launch a viral advertising product — the company has a long history of focusing on devices and apps, not advertising. Nor does it mean that Apple is going to start tracking your consumption of social media.<p>But it is interesting that Apple is even thinking …

Viral

7 Facebook Mistakes to Avoid Like the Plague

When did Facebook become such a mystery?<p>I remember a time when a long list of Facebook followers meant a bigger email list, and a more profitable …

16 things successful people do on Monday mornings

"Because you've stepped away for a couple days, these back-to-work mornings are the most memorable for the rest of the week," says Lynn Taylor, a national workplace expert and the author of "Tame Your Terrible Office Tyrant: How to Manage Childish Boss Behavior and Thrive in Your Job."<p>"They …

Time Management

5 Ways to Translate Your Content Marketing Goals into KPIs

As a content marketer, it’s not enough to simply research, write, publish, and repeat. You must constantly measure the impact that your content …

Marketing

How cinemagraphs are helping brands break away from static content

In the world of marketing, where almost everything has been designed and produced, we are being pushed everyday to create better and more engaging …

Public Relations