Lili Tarachand

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Unlocking the seven words that define the DNA of your business

Why should I choose you?<p>That's a question consumers ask of companies. It's also a question that employees and prospective employees ask, along with potential board members, bankers, strategic partners, suppliers and investors.<p>It's therefore a query that Toronto-based consultants Ian Chamandy and …

6 Inspiring Quotes That Have Stood the Test of Time

A challenging morning can be made less difficult by reading a few inspirational or motivational quotes. Sources for inspiration can be found in the quotes of former presidents, successful business people, inventors or even your parents. A deeper meaning for each quote can be determined by what is …

The State Of Women Entrepreneurs In The B2B Space

Women-owned companies now account for roughly 36% of business-to-business sales in the U.S.<p>Phyllis Newhouse is a U.S. Army veteran, a single mother, and a tech entrepreneur who founded Xtreme Solutions, Inc. in 2002, drawing on her military experience in cybersecurity. This year, the Atlanta-based …

What Small Business Can Learn From Force of the Star Wars Marketing Blitz

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It almost seems unfair, doesn’t? I’m talking about the Disney-Lucas film connection and therefore also the Star Wars franchise.<p>But instead of sitting here wallowing in envy of this super-heavyweight marketing marriage, let’s …

Marketing