Nicholas Collister

12 Flips | 3 Magazines | 6 Likes | 1 Follower | @Lightshack | www.lightshack.org

Google is sharing its management tools with the world

Speaking at his alma mater in January, Sundar Pichai, Google’s low-profile CEO, revealed his key to effective management: “Let others succeed.”<p>Enacting Pichai’s advice is easier said than done. But Google is sharing some tools that might help. Its Re:Work blog is offering a series of instructive …

Work-life Balance

How to tailor your video content to each major social media platform

<b>Best for:</b> Short, informative or fun videos that work without sound<b><br>Video Length Limit:</b> No limit, but try not to post anything over 2 minutes<b><br>Pro Tip:</b> Upload natively, don’t link to YouTube, to get best reach<p>Facebook has made a huge push into video in the last year or two, as should be obvious to …

Algorithms

The Marketing Information System: What All Businesses Need But Few Have

For many years, businesses have been talking about the need to develop systems to tie every aspect of marketing together from developing marketing communications through recording sales and providing after-sale customer service.<p>The problem is that very few have invested the time and money to …

Interactive Video: The New Content Marketing Must-Have

As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use any tool that can give them an edge, and …

Wishpond goes “free forever” to shake up marketing automation

Marketing automation software penetration is still on the wrong side of “woeful.”<p>Even if you reduce the total marketplace to B2B organizations alone — those that are more likely to use a marketing automation platform (MAP) — penetration is still around 10 percent.<p>MAP providers, with a few …

100 homeless people were given disposable cameras, this is what they shot

Café Art connects people affected by homelessness with the wider community through art, and for its latest project, handed out 100 FujiFilm …

Marketing & Branding Advice From Erik Almas

If you wanted to learn photography twenty years ago, and I mean well enough to make it your vocation and make a mark, you’d likely have to make it …

How a 29-year-old went from living on welfare to starting a business that earned nearly $1 million in its first year

She and her husband, Seth, and their two young sons were living in California with her in-laws, struggling to make ends meet in a rocky economy.<p>"For four years, we had no steady jobs at all," now 29-year-old Luna tells Business Insider. "We did have a little money we had saved, but we blew through …

Facebook Ads

Superstar Photographer Erik Almas Explains How to Market Yourself to Big Clients

Erik Almas is one of my all time favorite photographers. His work mixes equal parts clever advertising and personal vision in a way that makes each …

How to Create Viral Content That Generates 2,500 Visitors Per Day

“I never self promote,” says Neetzan Zimmerman, Editor in Chief of Gawker.<p>Yet Zimmerman has created lots of viral content over the past three years. …

Producing Corporate Video? Follow LinkedIn’s Lead

I recently came across LinkedIn’s Sales Navigator lead generation tool and was most impressed with their video production promoting the app.Simply …

Marketing

The Real Power of Smart Objects

Smart Objects are layers that contain image data from raster or vector images, such as Photoshop or Illustrator files. Smart Objects preserve an …