Lawrence perea

98 Flips | 5 Magazines | 319 Likes | 1 Following | 16 Followers | @Lifeizart | Keep up with Lawrence perea on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lawrence perea”

A Step-by-Step Guide to Selling Consulting Services

Do people often ask for your professional advice? It's time to start charging for your consulting sessions.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever since I launched my YouTube channel where I talk about different strategies regarding B2B selling and inbound …

Google Has an Official Process in Place for Learning From Failure--and It's Absolutely Brilliant

Recently, Google described its internal process for documenting and learning from mistakes, and there's a lot here that can benefit any company.<p>How do you view failure?<p>For many, the act of failing or committing a major mistake is enough to send them spiraling down into a pity party. But there is a …

Self-improvement

Two Fascinating Things Salesforce Discovered When It Studied Color

What you think you’ll like isn’t always what helps you make the best decisions, Salesforce Analytics finds in a new research.<p>Consider the last time you made a decision with data. Chances are, you used some kind of visualization to help understand the bigger picture. In visualizations, color is …

Data Visualization

How to Create a Marketing Funnel With Facebook Retargeting

Have you ever visited a website then been followed by the same ad for the next year? Silly question—of course you have. Me too.As Facebook has grown …

How to Use Facebook Lookalike Audiences With Custom Audiences

Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? To explore creative ways to combine Facebook lookalike …

There's a Reason Many Startups Fail to Hit Their Numbers, and It's Not What You'd Expect

If you can't predictably and repeatably identify, hire and ramp new sales hires, you are going to struggle to hit targets.<p>When fellow entrepreneurs ask me about raising venture capital for their company, my first question to them is, "Is your recruiting operation up to the challenge?"<p>To understand …

Startups

The 4 Critical Things Your Team Members Need From You

Make sure you are giving your employees the tools to be as productive as possible.<p><i>By Jonathan Steiman</i>, <i>founder and CEO of Peak Support.</i><p>The most important lesson I've learned about leadership didn't come from a boss or CEO. It didn't come from a leadership guru. It came from a someone I was …

Leadership

Big Data Is A Sham

Big companies are hoarding big data and doing nothing with it–except invading our privacy. It’s time to think small, writes Paddle Consulting’s Brian Millar.<p>There’s a joke about a quality control guy in a match factory. He picks up every match, strikes it, says, “This one works,” blows it out and …

Big Data

The Reality And Rewards Of Leadership

Leadership articles are a dime a dozen. I should know, I read them daily and I write them. Most of them are uplifting and inspiring, discussing things like authenticity, trust and transparency. That’s why I read them and I unapologetically love them.<p>Recently, this changed. I read an article the …

How to Measure Customer Experience Beyond Net Promoter Score

According to a study by consultancy Walker Information, customer experience (CX) will overtake price and product as the key brand differentiator by …

Build The Right Team For A Customer Experience Home Run

Ask a few friends or colleagues what brands they admire and why. They may mention brands with innovative products or a cool visual vibe, but dig deeper and they’ll likely tell you how a brand makes them feel — maybe about an inspiring video on Facebook, an app that makes life easier or a pain-free …

The Last Decade's Most Popular Marketing Strategy Is Finally Dead. Here's What to Do Instead.

How people and brands are increasing engagement and conversion rates with long-form, in-depth content<p>In February, Twitter announced it had beaten its fourth quarter expectations and its stock soared. In that same quarter, the company finally jettisoned its 140 character limit, taking the first …

Marketing

How to Convert Your Social Media Followers Into Customers Effectively

Social media marketing needs to be a priority for every business across all industries.Get with the times and understand the latest trends. Your …

5 Growth Hacking Lead Generation Techniques

What are the latest growth hacking lead generation techniques that you can use? Let’s take a look at the ultimate tips you can use in your marketing …

Marketing

Looking to Increase CX Visibility with Executives? Try a Journey Map.

Customer experience is currently a great industry to be a part of. Why? Executives are increasingly pointing to customer experience as the primary …

This Study of 300,000 Leaders Revealed the Top 10 Traits for Success

According to leadership development consultants Jack Zenger and Joseph Folkman, these are the skills that leaders need to succeed.<p>Leadership was once called by historian James MacGregor Burns "one of the most observed and least understood phenomena on earth." Given the results of some recent …

Leadership

Why Relying Solely on Social Media Marketing Could Be a Disaster for Your Business

This old-school technique may not be sexy, but it offers big returns.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It seems like every day some new influencer is posting about the death of email. Fancy cars, cool videos and hordes of fans have them convinced email is useless. Not …

How To Use Emotionally Intelligent Customer Service To Build Customer Loyalty And Engagement

Great customer service has the potential to build customer engagement and loyalty by providing your business with a way to make an emotional connection with its customers. By accomplishing this, your company goes a long way toward rendering itself irreplaceable–a business for which any substitute …

Customer Experience

Chasing Down a Mentor to Help You Grow? Be Ready to Answer These 4 Questions

Do you want someone to mentor you? Before you ask them to step up, make sure you know the answers to these 4 questions.<p>One of the most important strategies for personal and professional growth is to strategically surround ourselves with mentors and advisors that have achieved what we want to …

Self-improvement

Developing Careers: 10 Mistakes You Should Know About

Forgetting what’s been shared with you is remarkably easy: The human mind is only able to process and store so much, so large portions of your day fade away, especially with time. This isn’t always a bad thing — how many times you brushed each tooth has limited long-term value, for instance — but …

5 Underrated Tools to Make a Small Business Owner’s Life Easier

As a business owner, you wear many hats. You are faced with overseeing every facet of your operations from A to Z. This can be an unbelievably …

Jump-start your inspiration with The Game of Creativity

Where do you turn to for creative inspiration? Some creatives use inspirational apps to get the juices flowing, online tools such as Pinterest, …

5 Tricks for Growing Your Audience and Business on LinkedIn

Try these tips to achieve more visibility and engagement to build your thought leadership brand and convert new business.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Though social media has become a competition of virality, there are still a few sacred places that can be …

Marketing

Customer Centricity: Shaking Up The C-Suite As We Know It

The modern chief marketing officer (CMO) has become product guru, data geek, digital expert and customer activist. As today’s banking experience is increasingly defined by the customer experience, CMOs are shaking up the C-suite and driving digital transformation through the lens of the …

How to Tell Your Boss That You’re Not Engaged at Work

Many people think of employee engagement as a relatively new idea, but scientists have been studying it for years. William Kahn first introduced the term in 1990, defining it as “the degree of psychological identification employees experience with their job role or work persona.” He noticed that …

Employee Engagement

5 Reasons You Should Be Using LinkedIn As More Than Just An Online Resource

As the largest social media channel for employees and businesses interested in networking, LinkedIn has more than 467 million users, with two new members joining every second and a goal of reaching 3 billion working professionals, according to the site. LinkedIn is now available in 24 languages …

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't …

Writing

Chile Relleno Stuffed Peppers

Stuffed peppers don't have to be bland and boring, these chile relleno-inspired peppers are full of tons of flavor. The zesty and satisfying filling …

Cooking

How to Make the Perfect Omelet: A Step-by-Step Guide

In just a few easy steps, learn how to make the perfect omelet.<p>Want to make an omelet like a pro? It's possible if you follow our easy step-by-step …

10 Marketing Trends to Think About for 2018

<i>By: Ro (Rougeyar) Parry</i><p>Over the last few years, new trends have emerged that have had an enormous influence on how marketing organizations collaborate, communicate, innovate and evolve. As digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One …