Lien Van Petegem

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Context & Location Based Services

Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month

Beacons are helping shoppers find what they want.<p>The beacons installed at retailers and restaurants in one of the earliest and wide-spread …

Advertising Industry

Location-based targeting pays off

SAN FRANCISCO: Location-based audience targeting is not only more accurate than traditional designated-market-area targeting in mobile but it also …

AdWords

How Mobile Payments Should Be Done: Apple’s iBeacon vs. NFC

So new and untested are the technologies that power the various m-payment platforms that you can get away with saying pretty much anything about your …

Mobile Payments

Edinburgh Woollen Mill ecommerce boss Richie Jones outlines new digital marketing approach

Edinburgh Woollen Mill is one of the best known names on the High Street and as part of the Edinburgh Woollen Mill Group is part of a diverse retail …

BEACONS: What They Are, How They Work, And Why Apple's iBeacon Technology Is Ahead Of The Pack

To state the obvious: Modern, smartphone-toting humans spend most of their time indoors.<p>Beacons are a low-cost piece of hardware — small enough to attach to a wall or countertop — that use battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or …

Internet of Things

Retail technology News

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Retail

Beacons to Revolutionize Search in 2020

Columnist Dan Cristo makes a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to …

Predictions

Facebook Is Giving Out Free Bluetooth Beacons to Businesses

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs take note: Facebook is making a new feature for businesses more widely available.<p>Facebook announced today that it is rolling out the Place Tips feature beyond the testing phase. Starting now, interested business owners can …

Beacon Of Hope: Pushing Mobile Technology

Though beacon technology is still in its early stages, columnist Anthony Bursi believes that this form of customized, personalized marketing has the …

Mobile

Smart Packaging Can Send Grocery Product Information to Your Phone

New labeling technology would allow you to tap-and-receive data on an item before you buy.<p>Smartphones. Smart watches. Smart thermostats. Smart …

QR codes

NikeConnect to Enhance Fan Experience With New Lakers Jerseys

In its first year partnering with the NBA, Nike is giving fans a new experience through its NikeConnect technology.<p>Fans can tap into the game by …

Marketing to Mobile Devices: Simple, Affordable Strategies for SMBs | Inc.com

<i>Content Sponsored by Comcast Business</i><p>Mobile marketing is more than just a technology-driven trend. The fact is that more people have mobile devices than land lines. Furthermore, four mobile devices are purchased for every computer consumers buy.<p>So how do you specifically reach out to mobile users …

Mobile