Lewis Bertolucci

749 Flips | 1 Magazine | 89 Likes | 12 Following | 67 Followers | @Lewis502 | Keep up with Lewis Bertolucci on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lewis Bertolucci”

The 5 Best Facebook Advertising Articles On The Web

I read a lot (and I mean a lot) of articles on the web about social media. But I'm sometimes left frustrated because many of them are devoid of real value - there's not enough actionable insights that haven't already been discussed a ton of times by what seems like almost every social media blogger …

How to use your calendar to maximize your effectiveness

This simple practice will help you accomplish your goals.<p>I’ve combined knowledge from several amazing books (<i>The Effective Executive</i>, <i>The 7 Habits of</i> …

Time Management

The Two Biggest Communication Blunders During a Reorg

Leaders of reorgs typically fall into one of two traps when communicating with their employees. We’ll call the first one <i>wait and see</i> and the second <i>ivory-tower idealism</i>. Perhaps you have seen one, or both, in your own reorgs.<p>In the first trap, <i>wait and see</i>, the leader of the reorg thinks everything …

Concept Design

13 Signs That Someone Is About to Quit, According to Research

Despite a century of speculation by managers and scholars, we know very little about whether certain cues or signs exhibited by employees can predict whether they’re about to quit.<p>To help managers and companies identify employees at risk of quitting, we investigated this very question and uncovered …

Psychology

The 10 most important things in the world right now

<b>1. It's looking like a landslide win for US Democratic presidential nominee Hillary Clinton, according to Business Insider's electoral projection.</b> With less than 20 days remaining in the presidential race, the electoral map is beginning to harden.<p><b>2. Hillary Clinton beat Donald Trump at his own</b> …

The cheapest place to travel every month of the year

<b>The INSIDER Summary:</b><p><b>• Cheap vacations can be booked year-round.</b><b><br>• Score deals whether you're traveling domestic or international.</b><b><br>• Price drops up to 56% can be found at these locations in the right months.</b><p>You've heard the myths: Tuesday is the best day to book airfare. Wednesday is the best day to …

10 Signs Your Boss Is a Great Manager (and You Shouldn't Leave Your Job)

For starters, how is your boss's listening skills?<p>Years ago, I was a member of a politically-charged executive team with each person pulling in different directions with opposing agendas. We were a mess.<p>While that horrendous experience was short-lived, it gave me a front-row seat to witnessing …

Leadership

Make It Easier for Happy Customers to Buy More

You have great loyalty scores and low customer churn. But sales are flat – or worse, falling. What’s going on? In most cases, this happens because you’ve failed to capture the economic potential of the goodwill in your customer base.<p>Low churn and high loyalty scores usually mean that customers feel …

Customer Experience

5 Bad Leader Habits That Make Your Top Employees Want to Quit

According to the Gallup Organization, having a bad boss is the number one reason people quit their job.<p>Even though employees usually take center stage when discussing bad behavior in the workplace, the irritating habits of some bosses may be enough to encourage even your best employees to quit. …

The Workplace

Ten Unmistakable Signs Of A Toxic Culture

The biggest problem for many working people is that the actual work on their desks is the easiest part of the job. Nothing they are responsible for doing at work is especially challenging.<p>It’s only hard to do the job because of the politics, the stupid rules and the dark, fearful energy that flows …

The Workplace

The 10 things in advertising you need to know today

<b>1. Publicis Groupe saw a slowdown in revenue growth in its third quarter after losing major client accounts the prior year, Reuters reported.</b> Third quarter sales grew just 0.2% to €2.32 billion ($2.55 billion).<p><b>2. BuzzFeed CEO Jonah Peretti said Ivanka Trump used lewd language about men.</b> Trump …

Artificial intelligence-powered malware is coming, and it's going to be terrifying

It all looks normal — but the entire message was actually written by a piece of smart malware mimicking the client's email mannerisms, with a virus attached to the map.<p>It sounds pretty far out — and it is, for now. But that's the direction that Dave Palmer, director of technology at cybersecurity …

This new procedure could solve the most annoying problem with growing old

A new FDA-approved eye procedure called the "Raindrop Near Vision Inlay" can improve blurry vision that comes with age. The implant is designed and tested by Revision Optics. However, always consult an ophthalmologist before undergoing any eye procedure.<p><i>Produced by Gene Kim. Original reporting by</i> …

The Shocking Statistic That Will Make You Rethink LinkedIn

LinkedIn recently gave an eye-opening look at what type of content the site does (and does not) prominently display on the network.<p>LinkedIn is on a mission to change your mind.<p>"You may think of LinkedIn as primarily a site where people upload their digital résumé," the company notes in a new …

Social Media

Apple is taking on Facebook with an iMessage app store

On Tuesday, Apple plans to open a dedicated app store for iMessage, its native messaging service, according to Ad Age.<p>The app store will launch with the roll out of iOS 10, letting developers make and sell apps and branded stickers directly to iOS users. In doing this, Apple is positioning itself …

What Google Learned From the Digital Diaries of 1,000 Mobile Users

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a …

Advertising Industry

8 Consistent Behaviors of Highly Authentic Leaders

Authentic leaders that truly walk the walk engage in these 8 behaviors every day. With intention, you too can step into your greatest authenticity.<p>In an era where virtually everyone is calling themselves a leader or entrepreneur, how can we distinguish the truly great ones from everyone else? And …

Leadership

12 Things You Should Forgo to be Truly Happy in Life

A dysfunctional family is more than disagreement or constant arguments. Anything from plain neglect, to abuse and even verbal and physical violence …

Self-help

Study Says Pizza Works Better Than Cash to Motivate Employees. But One Thing Works Even Better

And guess what? It won't cost you a thing.<p>Who doesn't love pizza?<p>That's the question Dan Ariely implies in his upcoming book <i>Payoff: The Hidden Logic That Shapes Our Motivations.</i> In the book, Ariely, a behavioral economist, recounts a week-long experiment in which employees working at a …

Employment

How to Spend 5 Minutes in the Morning to Supercharge Your Whole Day

These activities offer an outsize impact with a short time investment.<p>Which investment would you take, one that costs a dollar and returns 100, or one that costs 20 and returns 25? This problem isn't a head scratcher. We all instantly recognize that the 100X payoff is the better bet. But when it …

personalimprovement

There are 2 types of people who tend to get overly stressed at work

Feeling like your head's about to explode from stress at work?<p>That may be due to <b>what you value professionally</b>, according to a recent Deloitte study.<p>The study surveyed 23,000 working adults, 28% of whom reported that they are often or always stressed. More than half (57%) of all participants said …

The CEO of a company with 40,000 employees shares his top 4 leadership lessons

Ronnie Leten, CEO of Atlas Copco, a global company with more than 40,000 employees, wouldn't hesitate a minute.<p>He would tell him or her straight in the face, because he believes honesty trumps all other considerations. "I might punch you in the face, but I'll never stab you in the back," he …

Millennials reveal 100 brands they love

Ad agency Moosylvania asked more than 1,500 millennials — defined as 16 to 36-year-olds — to select their favorite brands.<p>Some are surprising.<p>"Ultimately, the functionality of how the brand serves the consumer seems to win out," Norty Cohen, CEO of Moosylvania, said in a statement.<p>Here are the top …

Here's What You Need to Know About the #YouTubeIsOverParty Uproar

Twitter and YouTube erupted in a frenzy of outrage on Thursday after a number of prominent YouTube artists received notices from the service saying …

McDonald's is paying its new ad agency in an unusual way, but the agency's boss explains why pay-for-performance a good thing

That was DDB North America CEO Wendy Clark's jubilant caption on her Instagram photo posted earlier this week to announce the ad agency had won McDonald's creative account after a grueling 18-week pitch process.<p>When Clark and her team visited McDonald's headquarters in Illinois that Monday, they …

How Reverb’s social strategy grew it to 7 million users and $100 million in revenue in just 3 years (VB Live)

<b>Building social audiences won’t get you anywhere without using the data they generate to learn and convert. Join our free social analytics roundtable to find out how Reverb built their business on not just rock ‘n’ roll, but using the power of savvy social strategy and masterful analytic</b> …

Lessons for Your Brand from Facebook Live Video—As Told by Hashtags

It seems like every week something new happens on Facebook Live video. The latest major flashbulb moment was when hundreds of thousands of people …

10 Secrets to brand yourself as a successful entrepreneur

Share35<p>Tweet<p>Share115<p>+15<p>Shares 155<p>Whether it’s personal or corporate branding, you have to start with a plan of action. Otherwise you’ll end up with a …

American's Newest Ad Campaign - "World's Greatest Flyers"

American has just unveiled their latest global ad campaign, which comes with a new tagline — <b>World’s Greatest Flyers</b>. Here’s how American explains the …