Levi Guerra

98 Flips | 3 Magazines | 4 Likes | 1 Following | 9 Followers | @LeviGuerra | Keep up with Levi Guerra on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Levi Guerra”

Want to Close the Sale? Do This 1 Thing

Top sales people know that you greatly improve your odds of closing the sale by what you do in the first few minutes of your sales conversation. Here is an insider technique to use up front that will help you close more business in the end.<p>Every sales person thinks the sale is made in the final …

Business Strategy

How Pop-Up Shops Are Evolving as Ecommerce Brands Expand Their Footprints

Banking on Instagrammable moments and first-party data, digitally native companies are testing pop-up stores from New York to Los Angeles in the hope …

eCommerce

New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether …

This blockchain-powered platform wants to bring transparency to the real estate market

Buying a property is stressful, period. Whether you’re a first-time buyer or a seasoned property chaser, the process is considered to be more stressful than bankruptcy, divorce, or even the death of a loved one.<p>With unclear and disjointed processes, repetitive and tedious paperwork, and unexpected …

Real Estate

What Google’s ‘core algorithm changes’ mean for your website

Google is continually updating its algorithm—but the current modification is significant.<p>Often, Google’s tweaks have minimal effect on your ranking, …

Update Your WordPress Website with These 4 Plugins

Give Your WordPress Website a Fresh Update with These PluginsPerforming regular updates on your WordPress website will keep it running smoothly, and …

5 Blockchain trends influencing the future of social media marketing

If you want to prepare yourself for the future of blockchain-enabled social media marketing, the following are five trends you should be tracking closely:<p>1) There is growing interest in verified online identities. With massive bot problems on social media platforms like Facebook and Twitter, …

Here are the 10 most in-demand AI skills and how to develop them

Having the top skills can make the difference between getting hired in the emerging tech field and having your resume ignored.<p>It's no secret that …

You can take Google's Machine Learning Crash Course for free now

Google’s new ‘Machine Learning Crash Course’ is now available and it’s free for everyone. If robots are coming for your job this class will prepare you for your next one.<p>This same course has been taken by more than 18,000 Google engineers, and this is the first time it’s been made available to the …

It’s the End of Agencies As We Know It. Here’s Where We Go Next

“I don’t know what agency or consultancy to go to anymore.”<p>A client of ours bemoaned this to me not too long ago. As a director of a major …

Facebook Pushes Local News To Combat Low-Quality Content

As part of its ongoing push for more “meaningful” content, Facebook now says it will give greater preference to local news in users’ New …

Are You Using The Most Effective Facebook Marketing Strategies for 2018?

Effective Facebook Marketing Strategies for 2018<p>Updated April 13, 2018<p>If you’re reading this it’s likely you’re on Facebook (it's also highly likely …

The agency model that can prevail in 2018

2017 was an annus horribilis for the holding companies. WPP has seen its largest share price fall in decades and revenues at the big six fell on …

Facebook is trying to prove it's not a media company by dropping the guillotine on a bunch of media companies

Despite all the reports of fake news, fake Russian ads, and the overall abuse of its platform, Facebook has repeatedly refused to admit it's a media company.<p>Yes, it distributes content. Yes, it runs ads against that content. And yes, it even produces its own shows and other media. But Facebook …

Blockchain Is Changing Our World: Here Are The Best Practical Examples Of How It Is Used In 2018

The potential of blockchain technology to disrupt nearly every industry in some way cannot be dismissed even though there are still several hurdles to overcome before we see its full transformative impact.<p>Leaders of major financial institutions where security is paramount and change is often …

Blockchain

Opinion | How blockchain can revolutionize the food chain

The cryptocurrency revolution has introduced some interesting technology, notably the blockchain concept, which holds great potential for the …

2018 Will Be The Year Blockchain Technology Goes Mainstream. Here’s Why

If 2017 was the year of Bitcoin, then 2018 is going to be the year blockchain technology disrupts the technology world forever.<p>Ethereum, the leading …

These 12 Website Mistakes Are Sabotaging Your SEO Strategy

You were so excited when you first started investing in SEO.But, as you continued to pour time from your watch and money from your pockets, your …

Top 10 Facebook Advertising Features You Should Be Using

Are you using Facebook Ads to grow your business? If not, you should be - Facebook has a wide range of great ad formats, targeting options, and …

How Blockchain Is Creating a New Future for Digital Marketing

The transparent nature of blockchain data will allow companies and customers alike to feel more secure.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Advertising today is a multi-billion-dollar industry. And, according to market research company Forrester, digital marketing …

You Can’t Be Creative Without Data

Creative professionals often wear their disdain for data like a badge of honor. It is common for creative teams to see research and data as …

Here's how to find out if your Instagram could be making you money — and how much

It can feel unfair heading to a 9-to-5 job each day when some people are there travelling the world for free, getting paid large sums to take photos of themselves in incredible destinations.<p>But if you've always aspired to live the influencer lifestyle, there's a simple way to find out whether your …

Why Startups Suck at Marketing

One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.

How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Writing is easy. Most people can do it. If you’re reading this, you can write.But can you write <i> well</i>? Does your writing connect with people? Does it …

The Definitive Report About the Best Times to Post on Social Media [Infographic]

We've all been there: You read a study and learn a new best-practice, only to see <i>another</i> study that contradicts the first one.<p>Bang your head against …

Not Getting Results With Your Facebook Ads? Here is Everything You Are Doing Wrong.

If you are losing money and wasting time, you are going about Facebook ads the wrong way. Here is how to fix it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Editor’s Note: In "Tough Love Tuesday," our first-ever summer success series, we’re connecting side-hustling entrepreneurs</i> …

5 New Facebook Ad Types You Should Be Using (But Probably Aren’t)

If you’re still <i>boosting</i> Facebook posts, you’re doing it wrong.It’s not that those are terrible.It’s just that there are so many other better options …

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

<b>Social media is changing.</b><p>It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, …

Public Relations

We Made These 10 Social Media Mistakes so You Don’t Have To

This might sound contradicting — and it’s scary for us to admit.<p>But, despite building a product that helps people <i>succeed</i> on social media, we have …