Leonel Gonzalez B.

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How To Increase Innovation By Eliminating 'Behavioral Waste'

Recently I met a business growth expert in the UK whose philosophy meshes well with my own. Neville Gaunt is the CEO of Mind Fit, which provides business and management coaching to organizations and entrepreneurs. What does it mean to be “mind fit?” As one of its foundational tenets, Mind Fit tests …

Self-help

6 Ways To Figure Out What Type Of Leader You Are

No matter where we are on our career path, we will all have to wrestle with leadership roles at some point. Whether it’s taking charge on a small project or heading an entire department, eventually we will be in the position of rallying a group of people to find a solution to a problem.<p>Of course, …

Leadership

Creating A Digital Innovation Factory

Many large, traditional companies view digital innovation in a particular way. They assume the explosive growth of native digital competitors can be largely explained by breakthrough discoveries or technological wonders. True innovation, they assume, is the realm of digital wonks and ambitious …

Innovation

How Ryan Estis Helps Leaders Navigate Through Change

“You’re going to look back at this in a few years and the only regret you’re going to have is that you didn’t do it 5 years earlier.”<p>It’s what Ryan Estis’ best friend said to him after he left his six-figure executive job at McCann Erickson World Group. Ryan’s journey is an inspiring one, not …

Leadership

The 10 Commandments of Content Marketing

Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You …

Marketing

The 5 Things Every Entrepreneur Should Stop Doing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Despite the “hero status” that many successful entrepreneurs get, it’s important to realize that most made the wrong choices, spent time on the wrong projects, and possibly worked with the wrong people before they eventually became …

10 Affordable Tools to Help Online Entrepreneurs Succeed

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>An entrepreneur naturally has a lot on his or her shoulders -- as in the entire success or failure of their business. Those with online-based businesses have several tools available to chose from that help improve productivity and …

The Digital Tools Our Experts Swear By

Want to do anything better? Who doesn’t? We asked our favorite experts in digital marketing for the tools they swear by to build audience, stay productive and save money, time and hassle. Here’s what they’re using now.<p><b>To save time: Zapier</b> <i><br>From Eric Siu, Single Grain</i> <b><br>"Zapier</b> saves me a lot of money …

What If You Became A Big Company, But No One Noticed?

Is there a value in staying under the radar? Recently Apple acquired the music service Beats for approximately $3 billion, yet there’s another music service quietly growing its user base and creeping up the charts of the most used services. Most surprisingly of all, you might not have ever heard of …

Is Altruism Good Business? Starbucks Strives For Distinction With Integrity Move

Several events this week point to increasing efforts by major brands to distinguish themselves through altruistic integrity moves. Are they succeeding? With the help of my author and business psychologist friend Dr. David Gruder, here’s a closer look at announcements from Starbucks and several …

Monster Myth: Marketing To Women Alienates Men

<i>By Ayesha Mathews-Wadhwa</i><p>It’s something every bouncer knows. Get women in the door, and men will follow—in droves. That’s because every smart marketer knows attracting both male and female consumers is a must. The general population agrees, too. According to the New York Times bestseller, The Athena …

Aerin Lauder On Building Her Brand And Stylish Decorating

<i>Photo: David Crotty/PMC/Newscom</i><p>Below, I caught up with Aerin at Lane Crawford in Hong Kong where she showcased her beauty and lifestyle brand.<p><b>You’re forever linked to the world of beauty, what made you branch out into home and lifestyle?</b><p>Even though beauty is very much my heritage, my real passion …

Is Your Company's Brand Extreme Enough?

This week I saw some truly masterful branding.<p>Not from Apple, Nike, Coke, or any of the other well-known corporate branding maestros,<p>but from a restaurant that is unknown to many.<p>(But certainly not for long).<p>The restaurant is called Barton G, and while it has just opened in Los Angeles, it is …

Grow Your Business With Pinterest

If there is one sizzling social media platform right now it would definitely be Pinterest. The site has already skyrocketed to 70 million users and growing. This makes it an appealing resource to drive traffic and increase your brand’s social media presence as well as help with your companies SEO. …

Diet Strategies

More disturbing, a blood test showed that I was on the verge of diabetes, despite having no obvious symptoms (other than a bulging belly). For the first time, being fat felt irresponsible.<p>But dramatic change doesn't take as long as you might think. In 12 weeks, I lost 33 pounds and whittled 5 …

The Crossfit Workout You Have to Try

On the other hand, low-skill movements don't require much instruction. I can challenge my students and make them sweat, all the while knowing they're safe. I can give them a little bit of everything, but not enough to do serious damage. That's why my favorite workout (below) consists of low-skill …

The Leg Workout That Will Turn Your Lower Body to Jelly—in 15 Minutes!

Hit your legs from all angles with this quick, grueling circuit<p>Working your lower body is tough. The movements that train your quads, glutes, and hamstrings—like squats and lunges—require a ton of effort and a lot of willpower. No wonder leg day gets a bum rap.<p>But you don't have to spend 45 minutes …

How You Can Beef Up on Protein

Calculate your ideal amount for the best weight loss<p>By Paige Greenfield, Photography By Thinkstock<p><b>Question:</b> What is a proper protein intake for weight loss? I currently work out with a trainer 3x per week for an hour to 90 min sessions.<i><br>(from reader Jim Wendt)</i><b><br>Answer:</b> The Centers for Disease Control …

Build the Ultimate V-Shaped Torso

Sculpt a strong, wide back and a slimmer waist with this old-school exercise<p>The single-arm dumbbell row might not be one of the sexiest or most elaborate exercises, but it's still one of the best ways to get a V-shaped torso. "You have to engage your entire upper back—traps, rhomboids, rear …

How to Get Single-Digit Body Fat

If you want to get leaner than lean, every bite counts<p>At a fitness conference last Spring, I joined some friends for breakfast. It was a normal breakfast up until the moment Spencer Nadolsky, D.O., pulled a scale out of his gym bag to weigh a banana.<p>I knew Dr. Nadolsky was preparing for a …