Leonardo Borrero

1,288 Flips | 3 Magazines | 1 Like | 12 Following | 8 Followers | @LeonardoBorrero | Interested in Innovation and New technologies  in the consumer space. How they shape the market and the link to improve our productivity and efficiency. 

Best in Class: Why data capture spells consumer engagement for Mondelez - The Moodie Davitt Report

<b>INTERNATIONAL.</b> The Moodie Report’s ‘Best in Class’ column, which was launched in The Moodie e-Zine in September in association with leading eyewear …

Snapdeal targets million units of FMCG

Online marketplace company Snapdeal wants to significantly expand its fast-moving consumer goods (FMCG) vertical in 2016 after witnessing a surge in …

Food giant General Mills tries out some new tactics

On a recent morning, Ryan Eick stood at a table in the middle of a Twin Cities grocery store, spooning up little plastic cups of food samples—roasted broad beans coated in chickpea flour.<p><i>General Mills Associate Marketing Manager Ryan Eick</i><p>Annie Baxter/Marketplace<p>“Hey, do you want to try a savory …

Why Markets Keep Concentrating -- And How That Hurts Our Economy

Earlier this month, General Electric abandoned a $3.3 billion agreement to sell its appliances business to Electrolux after a courtroom battle with Department of Justice (DOJ) regulators. On the same day, the Federal Trade Commission (FTC) challenged Staples’s $6.3 billion acquisition of Office …

P&G Looks to Lift Olay Sales With Fewer Choices on the Shelf

P&G has eliminated a sixth of Olay products that don’t fit with its antiaging focus<p>By<p>Serena Ng<p>Serena Ng<p>The Wall Street Journal<p>Biography<p>@SerenaNgWSJ<p>Google+<p>Serena.Ng@wsj.com<p>To rejuvenate its sagging Olay skin-care brand, Procter & Gamble Co. is trying to do more with less.<p>The Cincinnati, Ohio-based …

Skin Care

How Coca-Cola Profited From Another Company’s Mistake

It happened 100 years ago.

How GE is Creating the Next Industrial Era

Business cycles have always been opportunities for GE, and today’s environment of lower oil prices is no different. To take advantage of a volatile …

F1 tech is about to make its way to supermarket fridges

Williams is using its racing smarts to help keep your food cool.<p>For over four decades, Williams has maintained its reputation as one of the leading names in Formula 1. In years past, illustrious racers including Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve topped …

Changing consumer tastes forcing companies like General Mills to change … fast

MINNEAPOLIS — Grocery store favorites like Betty Crocker and Hamburger Helper are hurting. Cheerios, still the nation’s No. 1 cereal brand, needs …

Why Google, Target, and General Mills Are Investing in Mindfulness

When was the last time you sat quietly at your desk and did nothing but think? How would you react if you observed a peer, employee, or manager doing so? Encouraging employees to slow down to focus on the present can seem at odds with a corporate culture of speed and goal attainment. But in today’s …

How Nestlé tinkered with your pizza and profited

The TV dinner isn’t dead yet.<p>After six years of watching its North American frozen food division languish, Nestlé, the world’s largest food company by revenue, appears to have figured out how to get Americans to buy more of its frozen foods again.<p>The company did it by tinkering with its frozen …

Can Big Food Win Friends By Revealing Its Secrets?

The special holiday version of Hershey's Kisses, now on sale nationwide, is an icon of the food industry's past, and perhaps also a harbinger of its future.<p>Back when Milton Hershey started making this product, more than a century ago, it was a simpler time. He ran the factory and the sales …

The Procter & Gamble Company's Best Product in 2015

In an overall down year for the consumer-products giant, this brand stood out as a big winner.<p><b>Procter & Gamble</b> (NYSE:PG) has an incredible portfolio …

The Excruciating GE Capital Divestiture: Are We There Yet?

General Electric is slowly getting rid of the former GE Capital, bit by agonizing bit. But how much longer will it take? And is everything going …

The Morning Download: Booming Online Sales Change Everything

<i>The Morning Download will be on hiatus from Christmas Day through New Year’s Day. We wish all of our readers and their family and friends a great holiday season and good health in the New Year. We will be back on January 4, 2016. – Editors.</i><p>Good morning. The e-commerce revolution story has been …

The Morning Ledger: All I Want for Christmas Is Some Capex

By<p>James Willhite<p>James Willhite<p>The Wall Street Journal<p>Biography<p>@jimwillhite<p>james.willhite@wsj.com<p><i>Get</i> <i></i><i>the free</i> <i></i><i>Morning Ledger emailed to you each weekday morning by</i> <i></i><i>clicking here: http://on.wsj.com/TheMorningLedgerSignup.</i><p>Good morning. The Federal Reserve’s move to raise interest rates demonstrated faith …

On-Demand Economy Is Reshaping the Firm, and Society as We Know It

By<p>Irving Wladawsky-Berger<p>The intrinsic structure of companies has long been a subject of study, most famously by Ronald Coase, the eminent British economist and recipient of the 1991 Nobel Prize in economics. In 1937, Coase published a seminal paper, <i>The Nature of the Firm</i>, in which he explained …

Hong Kong’s Best-Performing IPOs in 2015 Tell a Consumer Story

Lingerie maker Regina Miracle and IMAX’s China division are among the best-performing Hong Kong listings this year<p>By<p>Kane Wu<p>Kane Wu<p>The Wall Street Journal<p>Biography<p>@GeniusWu<p>Kane.Wu@wsj.com<p>HONG KONG—A lingerie maker and a movie-theater operator topped the performance charts for Hong Kong initial …

Hong Kong

Big Manufacturers Tighten Supply Chains as Low-Growth Forecasts Spread

GE and UTC are squeezing or realigning suppliers to maintain profit margins<p>Since the 1970s, General Electric Co. has bought precision-drilled metal components from a small company in New Jersey, a classic example of an industrial company outsourcing its parts-making.<p>Not anymore.<p>GE earlier this …

General Electric

Top Stories of the Year: Coty’s Megadeal

Bart Becht is out to build a global beauty empire.<p>Bart Becht spends his time whizzing from one market to the next — Brazil one day, Germany the next …

Estée Lauder

FMCG firms can use digital in three ways

Proliferation in internet connectivity, evolution of new business models and increase in digital media consumption would provide companies enormous …

1.3 Million Industrial Robots Could be Installed Around the World by 2018

It’s a great time to be in the robotics manufacturing industry.<p>Between 2010 and 2014, average worldwide robot sales increased at a compound annual …

Recap 2015: Eventful year for retail sector; FMCG awaits rural revival

Shah Junaid<p>Maggi’s two-minute fiasco; hair-care shines<p>The biggest shocker for the consumer sector was when Nestle's popular ready-to-cook snacks …

Winning the market: Business model focus makes companies stand out

Business model coherence is gaining traction at the highest levels of management, including the consumer goods industries. This was the topic of a …

How’s the innovation economy doing? Follow the money

Following the money is one way to monitor the health of the Massachusetts innovation economy. And with local startups collecting $7.4 billion in …

How Companies Win Back Your Trust After a Food Safety Scare

Whether it’s <i>E. coli</i> at Chipotle or <i>Listeria</i> in Blue Bell ice cream, companies that distribute contaminated food don’t usually go out of business. They …

Anheuser Busch-InBev Buys British Craft Brewer

As Anheuser Busch-InBev awaits various regulatory approvals to complete a $100 billion-plus deal for No. 2 brewer SABMiller, the world’s largest beer …

General Mills to take Annie's into US yoghurt category

General Mills to launch organic yoghurt in US under Annie's brand<p>General Mills is to launch US natural and organic brand Annie's into the country's …

Will Emerging Economies Drive Coca-Cola's Growth?

India became the sixth largest market by volumes for Coca-Cola after it overtook Germany last year. The company’s unlisted Indian subsidiary Coca-Cola India Pvt. Ltd. registered a 22% y-o-y growth in its top line and 43% y-o-y growth in its net profit in FY 2015. Economic growth in emerging …