Lee Maddox

38 Flips | 1 Magazine | 2 Likes | @LeeMaddox | Keep up with Lee Maddox on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lee Maddox”

Monetizing for Bloggers - Recorded Video Interview

I was recently invited to participate in a live Google HOA (hang out on air) session entitled “Monetizing for Bloggers” and hosted by Katie Kimball …

Marketing

Digital subscription service Press+ adds tool to help publishers monetize video

Advertisement<p>0 Comments<p>Credit: AP Images<p>Digital subscription platform Press+, which helps publishers add metered paywalls to their websites, launched …

In-House Video Production: Planning a Successful Shoot in 3 Steps

When it comes to in-house video production, many marketers are met with uncertainties about where to start, whether in-house video will make their …

Benefits of YouTube Video Ads

And, increasingly, the videos that they're turning to were created by brands just like yours. In 2014, four of the top ten trending videos on YouTube …

Advertising

Stats: The Growing Power of Online Video

It’s no secret that video is a powerful form of online content, but just how powerful?<p>Shutterstock has collaborated with comScore to produce this video that showcases some of the key stats around the growth of online video consumption. For example, 190 million Americans (61 percent of the total …

3 Things You Need to Know About Making a Marketing Video Convert

<i>Daniel Glickman is CMO of</i> <i></i><i>PowToon, an animated videos & presentations platform.</i><p>In this brilliant digital era, consumers are watching more videos now than ever – in fact by 2016, the number of people who watch online videos is expected to reach 1.5 <i>billion</i>.<p>Standing out in the crowd is remarkably …

Microsoft’s First Original TV Content Reportedly Coming in June

Microsoft’s efforts to go up against rivals like Netflix and Amazon in the TV arena by commissioning original TV programming for its Xbox service will bear its first fruit in June this year, according to Bloomberg.<p>Reported today, comedians Sarah Silverman and Seth Green, “aspiring World Cup …

Video on Demand: It’s Actually Not Television’s Enemy

To some, video on demand may still feel like a new, revolutionary technology that’s going to change the future of TV and movies. But a new study …

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

Visual content marketing has grown tremendously in the last year or two, as brand marketers have started to realize that words alone aren’t going to …

The Optimal Length For Video Marketing Content

<i>Yoav Hornung is an award-winning young filmmaker and entrepreneur. He is the co-founder and CEO of Veed.me, a video production marketplace.</i><p>At Veed.me, we’re often asked by businesses, “How long should a video be?”<p>Truth is, there are two answers for this question:<p>As short as possible<br>• It …

Conde Nast Tackles Video Distribution With New Digital Platform The Scene

Distribution is the gray cloud looming over publishers' digital video efforts: How do they get their videos in front of enough people to satisfy …

Advertising

Caption certification describes why a video does not require captioning. Here are the best practices for certification and legal compliance.

Certification of Closed Captions for the Digital Distribution of TV and Film<p>In April, we held a webinar with Netflix and the Entertainment Merchants …

The new digital divide

​ Digital devices’ influence on in-store purchase behavior is growing much faster than anyone could have anticipated. Deloitte’s research shows that …

The digital truths traditional publishers don't want to hear

The choices offered by digital publishing can only be good news for writers, says Barry Eisler. So why are traditional publishers so angry?<p>Until November 2007, when Amazon introduced the Kindle, the only viable means of book distribution was paper. Accordingly, a writer who wanted to reach a mass …

Why distribution partnerships are key in the new digital music economy

The internet lit up last week with rumours of a new digital music alliance: west coast-based Beats electronics, famous for headphones and hardware, will partner with AT&T, to support Beats' Daisy, a digital music service that Beats acquired and re-branded. The idea, so go the rumours, is for Beats …

Diamond Comics Closes Their Digital Distribution Line

One of the surprising stories of late is that digital sales in a number of markets are shrinking in growth or hitting a plateau. Even shrinking. How …

In the digital distribution landscape, the consumer is calling the shots

Social playlists, personalised news feeds, binge viewing, and mobile gaming are all examples of how the distribution landscape in the entertainment industry has radically evolved. And this change in distribution has, in turn, rapidly altered consumer behaviour. The consumer is now at the centre of …

How Showtime uses free episodes and mobile wallets to promote Penny Dreadful

Advertisement<p>4 Comments<p>Did you think the Passbook on your iPhone (S AAPL) was just for movie tickets and airline boarding passes? Think again: …

Watchdog Groups File FCC Complaints Against 11 TV Stations

Two watchdog groups in Washington have filed complaints to the Federal Communications Commission, accusing TV stations across the country of failing …

Net Neutrality

YouTube embed options can make your videos look less YouTube-y

Update 12/13/14: A neat tool that will do some of this work for you automatically is this embed code generator: …

Online Video News, Trends, and Analysis

How to Webcast with YouTube Live<p>YouTube Live isn't yet available to all users, but Jan Ozer got early access and used it to stream a live webinar. …

OBS (Open Broadcast Software) - Week 3 covering including a Hangout On Air in...

<b>OBS (Open Broadcast Software) - Week 3 covering including a Hangout On Air into a YouTube Live Event!</b><p>This is the third of a series of tech shows I'll …

10 Steps to Bring Twitter Comments into your HOA Broadcast HOA Tips & Hashtag...

<b>10 Steps to Bring Twitter Comments into your HOA Broadcast</b><i><br>HOA Tips</i> & <i>Hashtag Tips</i><b><br>Hangouts on Air are a Magical Communications Tool</b>... but not everyone …

11 Ways to Live a Life With No Regrets

We all hope to live a life with no regrets – but how many of us do?<p>Ask yourself this question:<p>If it were all about to end for you tomorrow – if that …

Positive Thinking

First Wind, Now Solar Could Face Cuts In U.K.

The U.K. has undergone a solar transformation in recent years. But the nearly 200 solar farms that have made this all possible may soon have their …

London Underground gets its own Internet of Things

Microsoft is saving costs and improving services by 30%.<p>The London Underground is looking to make its tube stations more intelligent after rolling …

Internet of Things