Leah Axson

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Is this Chinese Detergent Commercial the Most Racist Ad Ever?

This Chinese detergent commercial, which features a woman “washing clean” a black man, is being called the most racist ad ever. It’s also a nearly shot-for-shot remake of an Italian detergent ad which has a different target but is equally racist.

Equality

25 Bad Words That Make Other People Feel Inferior

Entrepreneur and Connector<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Did you know that in every language, there are more negative words than positive ones? It seems we need lots of words to describe our negative feelings, but we're content with a handful of positive ones.<p>For …

Self-help

Get Ready: Video Ads Are Coming to Pinterest

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Pinterest has long been considering how to join platforms like Facebook and Twitter in offering video ads, and according to recent reports by Digiday, the new ads are finally on the horizon.<p>A few users, along with an internal team at …

Marketing

5 Ways To Increase Sales Using The Psychology Of Pricing

Understanding <i>how</i> and <i>why</i> people buy something matters. Many business owners focus exclusively on how they can make the biggest margins on a product, while still remaining competitive. What they fail to consider, however, are the very real factors that influence consumers during their purchase …

eCommerce

‘They’re acting like children’: Close encounters with jets show Russia’s anger at NATO buildup, U.S. says

WASHINGTON — When the Pentagon complained about a Russian fighter plane’s performing a barrel roll near an Air Force reconnaissance plane in …

5 Tips to Close Your Next Sales Deal | Inc.com

The biggest mistake small business owners make in the early days is that they don't think about how they're going to make sales and close deals.<p>Healthy cashflow, which is generated by sales, is critical for business survival. Running low on cash is one of the main reasons around 12% of the 28 …

Selling
Selling

3 Questions That All Great Sales Messages Answer | Inc.com

Based upon the hundreds of sales messages I've critiqued in my free weekly newsletter, most sales messages try to sell too soon.<p>The purpose of a sales message is to obtain permission for you to sell. If you jump right into selling, you're simply alienating people.<p>Think about it. How do YOU feel …

Demonstration

3 ways to turn your best customers into your best salespeople

It’s never been easier to launch an e-commerce business than it is today. There are more tools, blog posts, and resources available to aspiring e-commerce entrepreneurs and business owners looking to connect with online customers than ever before.<p>But because the e-commerce playing field has …

How Top Salespeople Land Hard-to-Get Meetings

Richard Branson famously said, “Succeeding in business is all about making connections.” Mr. Branson surely has little trouble getting anyone he wants on the phone, but the rest of us could use a little help.<p>While I was researching my new book, <i>How to Get a Meeting with Anyone</i>, I asked the top 100 …

Marketing

7 Steps to Writing More Effective Email Campaigns

Email is one of the oldest forms of marketing, dating back the inception of the Internet. Its ability to get results and stimulate brand interest …

Nigeria Loses $1.5 Billion Each Month in Oil Theft by Pirates

Depressed oil prices, rampant corruption, and pipeline vandalism are only parts of Nigeria’s oil problem. It’s now losing a massive 400,000 barrels …

Africa

First time doing cold calling? Follow this step-by-step guide for a smooth start

This great article addresses the fear of cold-calling (yes, a serious matter!) It answers all the questions one asks him/herself before the first …

10 Ideas for Communicating With Target Customers, Team Members and More - Small Business Trends

Communication is an incredibly important part of running a successful business. You need to be able to effectively communicate with your target …

Small Business

What Makes Great Salespeople

What behaviors drive successful salespeople? Last year, research by my people analytics company VoloMetrix identified three things that were highly correlated with top performing reps: More time spent with customers; larger internal networks; and more time spent with managers and senior leadership. …

Management

The Twelve Sales Metrics that Matter Most

Sales is both an art and a science. It is the skillful combination of emotion and logic, people and process, free-thinking and organization. I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, …

A Top Sales Executive's Formula for Lasting Success: 10 Tips | Inc.com

Without sales you have no business. And that means without great salespeople you have no business.<p>Want to make your sales team more effective? (Of course you do.)<p>Here's a guest post from Lynne Zaledonis, a Senior Director of Product Marketing at Salesforce who helps drive product marketing and …

Customers

How to Find Anyone's Email (and Then What to Do With It)

What if you could find anyone's email address? Think of the potential! I'll teach you how to do just that--plus, what your next step should be.<p>It's often the case that getting in touch with just the right people can make all the difference between success and failure in business.<p>In this digital …

Marketing