Le Chau Bao

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60 Free Tools for Modern Storytellers

<i>This post first appeared on Medium.</i><p>In the Web age, being an exquisite wordsmith sadly no longer guarantees people are going to read you write. The writer today must also master photography, SEO, coding, and how to extract money from commissioning editors loathe to help out. There’s also the small …

Top 5 Classic Novels About Business | Inc.com

While I was researching my post on the odd hobbies of famous entrepreneurs, I ran across the tidbit that the ceiling of the library in Bill Gates's home features an engraved quote from The Great Gatsby.<p>After reading this, it occurred to me that favorite classic novels seem to be about business, …

Books

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3 Ways to Tell When a Customer Is Ready to Be Sold | Inc.com

You know all there is to know about your product but you have a hard time getting anyone to buy it... You can pitch until you're blue in the face but never close a deal.So how can you tell when a prospect is ready to buy? The key is in listening closely, because a customer will always let you know …

Why You Shouldn't Implement This New, Trendy Design on Your Website

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Co-authored by Udi Zisquit</i><p>It’s natural for companies to experiment with new website designs that promise to boost the effectiveness of their online presence. But one popular new trend is having the opposite effect for many of the …

Social Media Strategy: How Much Time Should Planning Take?

<i>This post originally appeared on the Buffer blog.</i><p>I have a blog post to write. This blog post, to be exact.<p>“It's both terrifyingly interesting and interestingly terrifying”According to VICE, TNW Conference is quite the eventFIND OUT WHY<p>And in the course of researching, outlining, writing, editing, …

How to Create a Social Media Marketing Plan from Scratch

<i>This post originally appeared on the Buffer blog.</i><p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly …

Half Marathon Training for Beginners

If you can run three miles, you can train for 13.1. Really!<p>Believe it or not, if your long runs are up to three miles, you're ready to train for a half marathon. Running 13.1 miles might seem impossible now, but you will make it, as long as you take it one week—and one mile—at a time. With a …