Laxmi Tomer

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Chatbots Changing the UX for Business

E-Commerce and other online service providers are constantly striving to offer brick and mortar like UX (user experience) to their customers and the …

Revolutionizing the Display Advertising Industry with Beacon

Display Advertising is much about technology than creativity. It requires a creative idea but technology is revolutionizing the display advertising …

How Hyperlocal Mobile Advertising Takes Display Beyond Online Stores

Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of …

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Header Bidding – A Win-Win Situation for Both

Programmatic advertising is being accepted by more number of advertisers and publishers these days where header bidding is acting as a catalyst for …

Influencer Marketing - Empowering Digital Marketing Influence

It’s just a few years back when Digital Marketing was in the nascent stage in India. Those who believed in the power of this promotional strategy …

How This Startup is Helping Brands to Acquire & Retain Customers Through Email Marketing

Feature Writer, Entrepreneur.com<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Founded in 2010, iCubes is a digital marketing solutions provider which helps brands to acquire and retain customers …

Marketing

Top 11 digital advertising strategies you should use for mobile

If automatic ad blocking on iOS can teach you anything as a startup founder, it's that you should never rely on just one strategy to carry any aspect …

Mobile Marketing with a Difference - How to Get to Grips with Hitting Customers on the Go

Mobile media time is now 51%, with desktop at 42% and other media at 7%.<p>There are many reasons why you might want to hit customers on the go with your marketing campaigns. One of the main reasons is mobile media time is now 51%, with desktop at 42% and other media at 7%. The mobile marketing …

6 Eye-Opening Mobile Marketing Statistics

<i>This article originally appeared on SmallBusinessPR.com in November 2015.</i><p>Have you resisted diving into mobile marketing because it seems like a …

6 Bold Predictions for Digital Marketing in 2016

As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of …

Marketing