Lawrence Browning

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3 digital marketing strategies for making ads more relevant

Relevance. In digital marketing, it's what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral …

Mark Zuckerberg responds to Internet.org criticism: 'We fully support net neutrality'

Mark Zuckerberg took to Facebook to defend Internet.org against claims the program conflicts with net neutrality, saying the two principles "can and …

LA's 'iPad for every student' program is a complete sh*tshow

Schools in Los Angeles broke ground back in 2013 when they kicked off a plan to put an iPad in the hands of every one of its 650,000 students. By …

Los Angeles

How Much Longer Until Mobile Native Sees More Action?

Mobile native ads now rank as one of the top developments in mobile advertising, and budgets are expected to increase significantly in the coming …

Digital Advertising

Travelers Are Map App-Happy Once on Trips

Map apps present advertisers with a promising channel on which to reach on-the-go smartphone-toting travelers, as recent research finds that this …

Apps

Mobile Advertising Is Farther Along than You Think

Mobile advertising can be an effective channel when done well, but similar to other channels, there are a few misconceptions. Steve Ahlberg, vice …

AdTech