Laurie Goldsmith

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An online bed business backed by Leonardo DiCaprio and Tobey Maguire doubled sales to $200 million last year — and could double them again this year

Casper's European MD Constantin Eis told Business Insider on a call this week that, while the company is not explicitly targeting sales of $400 million (£308.8 million) this year, current internal projections based on sales so far this year suggest the fast-growing startup could double sales once …

How to Create a Social Media Branding Strategy From Scratch

One of the major reasons that people buy products from a business is because they trust their name. If you’ve established credibility, then people …

Automating Google Analytics reporting via Google sheets

I’m often shocked at how much time some marketers spend trawling through the Google Analytics interface to pull stats together for reporting …

Using Google Analytics To Power AdWords Campaigns

All too often we tend to think of Google Analytics and Google AdWords separately, when in reality, we need to be using them together. The amount of …

10 Keys to a Successful Digital Marketing Strategy - OLBlog

A digital marketing strategy can bring outstanding success ifimplemented correctly either locally or globally. In this article wewill discuss the 10 …

Why Influencer Marketing is a Big Thing

As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, …

Picking Your Battles: How to Avoid the Digital Marketing Tsunami

You’ve done it. You’ve successfully launched your business and now you’re ready to metaphorically sing about it from the rooftops. You’ve listened to …

6 Digital Marketing Stats That Caught Our Eye This Week

Check out these six digital marketing stats that grabbed our attention this week.<p><b>1. Insta-shoppers are a thing</b><p>Retailers are spending <b>52 percent</b> of …

How Advertisers Seduce Our Subconscious

In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, …

Demystifying the concept of ‘attribution’ in digital marketing

Vishal Agarwal Contributor<p>Vishal Agarwal is the EVP and chief marketing officer at Choxi and founder and CEO of ItsaCheckmate.com.<p>More posts by this contributor:<p>How digital marketers can get better results with less capital<p>As an ardent sports fan, most of my analogies revolve around sports — and so …