LaurensLories

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Hoe social selling de inkoper gelukkig maakt - LinkedIns ‘Sales Navigator’

Alhoewel het gros van de Nederlanders nog steeds gebruikmaakt van een gratis account, biedt LinkedIn steeds meer toegevoegde waarde met hun betaalde …

Privacy in the age of the customer

On the 25th May 2018 the General Data Protection Regulation (GDPR) enters into force in Europe. Accordingly, organizations are turning their …

Event Marketing 101: How to Keep Attendees Engaged Before, During and After Your Event

<b>Taking an event from idea to sell-out is no easy feat.</b><p><b>And half the battle of organizing an event is marketing it.</b><p>When it comes to the marketing …

Festivals

Marketing Automation Platforms: Minimum Requirements

The word “computer” once meant “a person who makes calculations, especially with a calculating machine.” That definition is now out of date; today, …

2016 State of Digital Transformation

<b>"Efforts in customer experience often serve as the heart and soul of digital transformation." - Brian Solis</b><p>In the age of the customer, the next generation customer experience will be powered by artificial intelligence. When everyone and everything is connected to the Internet, companies must …

Four top digital priorities for B2B marketers: Report

<b>Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.</b><p>So, nearly three years …

Livre Blanc ALTARES: La Data, nouveau disrupteur du business model des entreprises

Découvrez à travers ce Livre Blanc comment la Data est devenue un des socles sur lequel se construit l'économie digitale contemporaine au point d'infléchir le business model des entreprises.

Économie

Agile marketing: A step-by-step guide

Everyone wants to be “agile” these days. Here’s how successful companies develop the people, process, and marketing technology to make agile …

How to Staff a Small Marketing Team to Achieve Stellar Growth -...

While there’s nearly an endless array of marketing channels and tactics these days, generating qualified leads is still a big struggle as ever before.<p>…

Marketing

5 Easy Ways to Bring the Fun Back to B2B Social Media

This is a guest post from Roxanne Roark from Heroic Search.<p>When I first started out in social media marketing, my first client was an industrial …

What I Learned From 10 Years of Doing PR for Apple

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Steve Jobs had just returned to the company and the product line was a shamble of computers with confusing names, printers, scanners, and a curious, yet ill-conceived PDA called the Newton.<p>The …

Microsoft + LinkedIn = Everything But An Advertising Play

The second the story broke about Microsoft’s $26.2 billion acquisition of LinkedIn, everybody you can think of who has any kind of an opinion about …

Selling

Be Data Blog - Altares D&B

On le sait tous, la quantité d’informations stockées en ligne augmente à un rythme sans précédent dépassant ainsi la croissance actuelle de …

Union Européenne

What Michael Phelps Can Teach Us About High-Performance Marketing

At the Summer Olympics in Rio, all eyes were watching as the competitive duel between the South African swimmer Chad le Clos and the U.S.’ Michael …

The watchers

FINANCIAL statements are both infrequent and backwards-looking, so getting a sense for how a business is performing in the present can be nearly …

Social Media Marketing Strategy Report and 130 Industry Benchmarks

Is your business leading or lagging on social in your industry? Without competitive benchmarks, it’s impossible to tell. And if it’s possible to tell …

Social Media Marketing

Benefits of Programmatic Advertising in B2B Marketing

The State of 2015 B2B Programmatic Advertising Survey Results: Part 6 of the "Programmatic Matters" Series<p>When we started this six-part series on …

The buzz around account-based marketing at MarTech

<i>The following is a guest post by Bertrand Hazard of TrustRadius, who attended MarTech last month. He and the TrustRadius research team interviewed a</i> …

Marketing

Which-50

Ex-AdRoll boss Ben Sharp has been appointed Managing Director of ADMA. The industry association is in the process of appointing new leaders following …

The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)

In our B2B marketing guidebook, <i>Business-to-Business Marketing: A Step-by-Step Guide,</i> published by Penguin Random House, my co-author Mark Eardley and …

Marketing

Booster la digitalisation grâce à la Data

Laurence Augoyard, PDG du Groupe Altares, interviewée pour la revue HEC, revient sur la digitalisation et le recours à la data qui représentent les …

Numérique

Where to Place Your B2B Marketing Bets in 2016

In the past, first contact with a potential B2B buyer relied on traditional outbound tactics such as email and telemarketing geared toward education. …

Marketing

How accurate is Google’s location data? and what impact does this have on your ads?

<b>Author:</b> Nick Cole <b>Date:</b> 06/10/2015 <b>Category:</b> PPC <b>Comments:</b> 0<p>Geo-targeted ads are widely acknowledged to be higher performing than non-targeted ads. …

Schaduwboksen tussen CIO en CDO

<b>De banken Belfius en KBC en recent ook de Persgroep hebben een chief digital officer (cdo) in dienst genomen. Zij moeten de digitale activiteiten in</b> …

The Set-Up-To-Fail Syndrome

When an employee fails—or even just performs poorly—managers typically do not blame themselves. The employee doesn’t understand the work, a manager might contend. Or the employee isn’t driven to succeed, can’t set priorities, or won’t take direction. Whatever the reason, the problem is assumed to …